Post on 08-Sep-2014
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The Human WebClo Willaerts (@bnox)PINC.nl, 22 May 2012
Business book
Versions:• The Conversity Model
Het Conversity Model
• ePub, Kindle
Publishers:• Spectrum (NL)
• Lannoo Campus (BE)
• Amazon.com/co.uk
If Facebook were a country...
Social Media's Hype Cycle
Technology trigger:shiny new objects
Inflated Expectations
Network effect
Reality Check
http://www.flickr.com/photos/obeyken/4869449359/
Disillusionment:Most Engaged Page
Disillusionment:Biggest Twitter Audience
Disillusionment:Most watched YouTube movie
Disillusionment:time spent on site
Disillusionment:time spent on site
Fix it
FB Ads: Sponsored Stories use your friends' face
Facebook is smarter than you!
Earn your media
But how?
http://kendallkunzler.wordpress.com/2010/03/07/controversy-around-the-artist-spencer-tunick/
The human brain is wired for faces
The human brain is wired for faces
http://en.wikipedia.org/wiki/Pareidolia
The human brain is wired for faces
The human brain is wired for faces
McDonald's Belgiumvs the Brussels Girl Geeks
McDonald's Belgiumvs the Brussels Girl Geeks
The human brainis wired for stories
The human brainis wired for stories
http://www.collegehumor.com/facebook-history
The human brainis wired for stories
Yes, but...
T-shirt brands
Yes, but...
The glossy web
Dreams are visual
Social objects are often visual
Social objects are often visual
Yes, but...
B2B vs social
The good: It's all about (long
term) relationships
The bad: Speed & network
effect
The ugly: Public
Tactic: Friendly ExpertCase: Life at Ernst & Young
Tactic: TestimonialCase: FITagency
Yes, but...
Facebook's Real Name Policy
Wael Ghonim aka “El Shaheed”
Social CRMyou are the free lunch
Cameraphones' ubiquityvs facial recognition
Cameraphones' ubiquityvs online reputation
The future:betrayed by our gadgets?
Fluid identity, based on context(set and setting)
Your social graph as antidote for information overload
Final tips
1) be findable
2) be likeable
3) be shareable
conversity.be/blog
Thank you very much!@bnox
Clo.willaerts@sanomamedia.be
slideshare.net/bnox
The Human WebClo Willaerts (@bnox)PINC.nl, 22 May 2012
Business book
Versions:• The Conversity Model
Het Conversity Model
• ePub, Kindle
Publishers:• Spectrum (NL)
• Lannoo Campus (BE)
• Amazon.com/co.uk
If Facebook were a country...
Social Media's Hype Cycle
Technology trigger:shiny new objects
Inflated Expectations
Network effect
Reality Check
http://www.flickr.com/photos/obeyken/4869449359/
Disillusionment:Most Engaged Page
Disillusionment:Biggest Twitter Audience
Disillusionment:Most watched YouTube movie
Disillusionment:time spent on site
Disillusionment:time spent on site
Fix it
FB Ads: Sponsored Stories use your friends' face
Facebook is smarter than you!
Earn your media
But how?
http://kendallkunzler.wordpress.com/2010/03/07/controversy-around-the-artist-spencer-tunick/
The human brain is wired for faces
The human brain is wired for faces
http://en.wikipedia.org/wiki/Pareidolia
The human brain is wired for faces
The human brain is wired for faces
McDonald's Belgiumvs the Brussels Girl Geeks
McDonald's Belgiumvs the Brussels Girl Geeks
The human brainis wired for stories
The human brainis wired for stories
http://www.collegehumor.com/facebook-history
The human brainis wired for stories
Yes, but...
T-shirt brands
Yes, but...
The glossy web
Dreams are visual
http://pinterest.com/source/flair.be/
Dreams are visual
Social objects are often visual
Social objects are often visual
Yes, but...
B2B vs social
The good: It's all about (long
term) relationships
The bad: Speed & network
effect
The ugly: Public
Tactic: Friendly ExpertCase: Life at Ernst & Young
Tactic: TestimonialCase: FITagency
Yes, but...
Facebook's Real Name Policy
Wael Ghonim aka “El Shaheed”
Social CRMyou are the free lunch
Cameraphones' ubiquityvs facial recognition
Cameraphones' ubiquityvs online reputation
The future:betrayed by our gadgets?
Fluid identity, based on context(set and setting)
Your social graph as antidote for information overload
Final tips
1) be findable2) be likeable
3) be shareable
conversity.be/blog
Thank you very much!@bnox
Clo.willaerts@sanomamedia.be
slideshare.net/bnox