“Web 2.0”

Social Networking, blogs, Web-Sites and RSS

What is… web 2.0

‘User Created Content’. Social networking, weblog, video-sharing

Web 2.0 is just a catch phrase. You do not need anything special to use it.

What is… web 2.0

Goals creativity information sharing collaboration among users

using web 2.0 now?

Social Networking http://facebook.com/gublo http://twitter.com/NIMHgov

Blogging http://nutritionknowhow.org http://www.networkedblogs.com/blog/ni

mh_national_institute_of_mental_health/

A Brief Word on Web Sites

A Place for Long Term Information Easy to Find Not Annoying Meets the Needs of Targeted Audience

How a few Web2.0 Tools can intermingle on a website. PureMichigan

The blood, guts and soul of a site. Where information is posted – articles, how-to’s, recipes, alerts - Anything

A mouth of the site. Where the information on the blog can be shared to a large audience quickly and efficiently.

A possible folder of the site. Where the blog can host videos and such.

What is Facebook

Friends, groups, events Sharing information

Popular Social networking website 60 million users from the United States

http://www.facebook.com

Who uses Facebook?

The dominate group of users on facebook is the age group over 25.

6 million users 13-17, 19.5 million 18-25, 13.4 million 26-34, 9.7 million 35-44, 4.6 million 45-54, and 2.8 million over 55.

How is facebook being used?

Product recognition and support. From Coca-Cola to 4-H.

Fan Page versus Personal Page Fan page work with groups of people Personal pages manage individual friends

A suggested use of facebook

As the social tie for a blog or a website, with frequent content updates. (MI Family Living Fan page &

MI Family Living Blog)

Link to the content on the blog from facebook

Use facebook as a tool to group a bunch of people together and send updates directly.

Benefits of Facebook

As an advertisement John Smith became a fan of FCS. Become a fan too.

As a public bulletin board Bringing staff and ideas together Educational Tool

Safe Kids USA

Set up & Examples

Safe Kids USA Safe Kids Livingston County MSUE Huron County MI Family Living Michigan Gardening Fan Page BBC America CNN 4-H

MSUE Facebook Group

http://www.facebook.com/advertising/?pages

Twitter is a form of blogging known as micro-blogging. Each message posted is limited to 140 characters.

Used as an alert or update on ones status. Everything posted is public Examples…

http://twitter.com/safekidsusa http://twitter.com/cnnbrk - CNN Breaking News http://twitter.com/CounterSuicide Counter Suicide http://twitter.com/AD_Research Alzheimer Research

Why use Twitter

Very easy to find. Google search “Twitter *Username*” – click

follow.

Extremely fast and mobile way to get updates out Blackberry plugin, iPhone, even SMS (text

messages).

Possible uses for Twitter cont…

Update on happenings at organization Non-sensitive information distribution 2 more days to register for *this event* New post on *this site* &link&

Drawback to Social Networking Sites

The User’s first must find you and become a fan or a follower.

The user must then utilize the website to see updates (unless they used the RSS Feature built in or email notifications)

This is not meant to have people to start using facebook or twitter but to grab the people who already to use it.

Other examples of Social Networking http://www.linkedin.com/

is a business-oriented social networking site mainly used for professional networking. As of May 2009, it had more than 40 million registered users, spanning 170 industries. (wikipedia.com)

http://www.myspace.com/ Another networking site like facebook but

much less pleasant to look at.

Web logs (blogging)

A Journal Usually maintained by an individual with regular

entries of commentary, descriptions of events, or other material such as graphics or video.

http://www.wordpress.com – my suggestion http://www.blogger.com/home - google’s http://www.socialworkblog.org/ Social Workers Blog http://nutritionknowhow.org – another Wordpress blog

Why use blogging

Easily post articles online People can easily find articles Easier to use than the portal

And allows more consistent updates

Allow dialog as well post polls – questions - comments

How you can easily to get content rolling Post newsletters

You can start with posting newsletter articles online

Post audio and videos Use Google or just merely upload the file and

have the users download them. Use Content you have already created and

copy and paste w/ minor modifications.

RSS Feeds

RSS Stands for “Really Simple Syndication” It allows you to easily stay informed by retrieving

the latest content from the sites you are interested in. You save time by not needing to visit each site individually.

http://www.extension.org/feeds http://msuespotlight.wordpress.com/ http://rss.news.yahoo.com/rss/topstories

The simple definition

It is a way, online, for you to get a quick list of the latest story headlines from all your favorite websites and blogs all in one place.

Suppose you have 50 sites and blogs that you like to visit regularly. Going to visit each website and blog everyday could take you hours. With RSS, you can “subscribe” to a website or blog, and get “fed” all the new headlines from all of these 50 sites and blogs in one list, and see what’s going on in minutes instead of hours.

Why are RSS feeds good for us?

It makes our content much more accessible to the RSS Users.

This allows a step toward migrating to a world without email lists for new

content, or the hope they will return to the site to see

the new updates.

Podcasts – A form of RSS

Series of digital media files, usually audio or video, that are made available for download via web syndication, i.e. RSS.

MSU Football

Imbedded/Streaming media

Imbedded and played in the browser Media is played as it is received Uses for streaming media

Instant access to media No issue with file types May use less bandwidth

Optional: Media is sent as it is being recorded/filmed

Online Media and Your Organization Audio and Video as a tool

Tutorials – How to ?? Recordings of classes- so that learners can

review on there schedule On site recordings - Interviews – with distant “resource” people

Brainstorm Use social networking to notify

Events, emergencies, news bulletins

Use blogs to post information Research results, news posts, recipes, link to books/reviews

Use Audio/Video medium as another means to relay information Interviews, How-To s,

Thank You

Questions?Questions?