Post on 14-Apr-2017
Vincent Rhodes, PhD, APR Chief Communications & Marketing Officer
Eastern Virginia Medical School
Getting the Most Out of Presentation Software
Good Effective Bad Ugly
WARNING: THIS IS NOT A TYPICAL
PRESENTATION!
Is PowerPoint Evil ?
IS POWERPOINT A TOOL?
Mount Everest
Tenzig Norgay & Edmund Hillary
1953
conquered Everest
your words tell a story
the presentation makes it visual
What Makes Messages Stick?
Garr Reynolds, Presentation Zen (p. 77)
Concreteness
Always Write the Words First. Usually.
DO’s
DON’Ts &
DIAGRAMS
PROCESS
Source:pewInternet.org(OnlineVideo2013)
78%
CHARTS & GRAPHS
EVOKE EMOTION
TELEPROMPTER
ARCHIVE
Too Much Text Why Speakers Write Out Speeches on Slides
• Speaker assumes audience wants to read • Presentation culture of organization dictates
all major/minor points included • Speaker uses slide as teleprompter • Organization intends to use slide as archive
document
Traci Nathans-Kelly & Christine G. Nocmeto Slide Rules: Design, Build & Archive Presentations
in the Engineering & Technical Fields (p.50)
Cognitive Theory for Presentations
Long-Term
Memory
Short-Term:
Sensory Memory
Short-Term: Working Memory
Based on illustration from Creating Graphics for Learning and Performance: Lessons in Visual Literacy (Lohr 34)
INFORMATION
Information is
selected
Working memory
processes info and
integrates it with long-
term memory
Information Processing Theory
“Chunking” Information
2023473000 202 347 3000
The magic number 7, +/- 2
2-0-2 347 3000
DUAL
COD
ING
THEO
RY
!" Auditory/ Verbal
Channel
#" Visual/ Pictorial Channel
Based on Pavio’s Dual Coding theory (1990) from Creating Graphics for Learning and Performance: Lessons in Visual Literacy (Lohr 34)
Verbal Memory
Imaginal Memory
Auditory/ Verbal
Channel
Visual/ Pictorial Channel
Based on Pavio’s Dual Coding theory (1990) from Creating Graphics for Learning and Performance: Lessons in Visual Literacy (Lohr 34)
!"#"
Multimedia Presentation
PICT
URES
W
ORDS
Sensory Memory
Working Memory
Long-Term Memory
!EA
RS
EYES
#"
PRIO
R KN
OWLE
DGE
integrating
PICT
URES
SO
UNDS
selecting
words
selecting
images
PICT
ORIA
L M
ODEL
VE
RBAL
M
ODEL
organizing images
organizing words
LIMITED CAPACITY UNLIMITED CAPACITY UNLIMITED CAPACITY
A Thought on Reading Slides • Can you read this on the screen? Of
course you can. • You can also hear me reading these same
words to you. • But, you’ll have more difficulty processing
them and moving them into your memory because of cognitive overload.
Don’t forget Mayer & Moreno’s (2000) research
“B” key = black screen “W” key = white screen
Come to the Dark SLIDE (Luke, I am your speechwriter!)
Questions?
What do you do when you have no bullets?
Consider Branded Templates
OR, You might try creating your own templates
PLEASE, avoid using the stock templates in PowerPoint!
Use the Slide Master
16:9aspectra0o(“widescreen”)
4:3aspectra0o(olderTVs&projectors)
Design. Don’t decorate.
Edit. Show restraint.
Keep it simple.
COLORBasics
ColorWheel• PrimaryColors(3)» Red» Yellow» Blue
• SecondaryColors(3)• Ter:aryColors(6)
primary
ColorSchemes:Complimentary• Colorsthataredirectlyoppositeeachotherinthecolorwheel
• Examples» Red&Green» Blue&Orange» Violet&Yellow
red
ColorSchemes:Analogous• Colorsnexttoeachotheronthecolorwheel
• Example» Blue,Blue-Green&Green
red
ColorSchemes:Triadic• Colorsevenlyspacedaroundthecolorwheel
• Wouldbeprimary,secondary,orsetsofter:arycolors
• Example» Yellow,Red&Blue
red
ColorScheme:Monochroma0c• Usinganyshade,:nt,ortoneofasinglecolor» Shade:colormixedwithapercentageofblack» Tint:colormixedwithapercentageofwhite» Tone:colormixedwithblack&white(greying)
• PowerPointcolorselectorsetupinthisformat
star:ngcolor :ntshade
CorporateColorSchemes
ColorResource:AdobeColor(formerlyKuler)
hKp://color.adobe.com
eachofusperceives
COLORdifferently
Answer:74
Answer:12
Answer:42
JustKidding!Nothingtoseehere!
ConsiderColorBlindness
IshiharaColorTestorColorPercepDonTesthOp://en.wikipedia.org/wiki/Color_percep:on_test
ConsiderCultural
Differences
Whatcolorrepresentsabride?
COLORBasics
Questions?
TYPOGRAPHY
Typography terminology
point size x-height
serif ascender
descender baseline
My Sphinx counter
Typography terminology
leading Ran Away tracking
My Sphinx
Types of fonts • Serif: Has tiny strokes (or serifs) at
the tip of each letter • Sans Serif: Has no serifs
• Cursive: Looks like handwritten script • Novelty: Adds flavor and character
Serif Fonts Ø Times New
Roman Ø Baskerville Old Face Ø Bernard MT
Condensed Ø Cooper Black Ø Rockwell
Sans Serif Fonts Ø ArialØ B Eurostile
Bold Ø Berlin Sans FB
Demi Ø CalibriØ Impact Ø Optima
Cursive Fonts Ø Arid ITC Ø Brush Script MT Ø Bickham Script Pro Ø Mistral Ø Handwriting - Dakota!
Novelty Fonts
Which font choice makes the most sense?
1. Julius Caesar 2. Julius Caesar 3. Julius Caesar
4. Julius Caesar
Which font choice makes the most sense?
1. TOP SECRET 2. TOP SECRET 3. TOP SECRET 4. TOP SECRET
BE CONSISTENT! • Limit your font choices for a single
presentation • Use them consistently throughout • Use novelty and cursive fonts
sparingly (if at all) • Legibility is the key!
Controlling “ragged” justification EVMS was founded by the community to improve the health of the region through teaching, discovering and caring. A collaborative culture at EVMS draws like-minded students from all over the country and encourages a multidisciplinary research approach with an emphasis on translational research.
EVMS was founded by the community to improve the health of the region through teaching, discovering and caring. A collaborative culture at EVMS draws like-minded students from all over the country and encourages a multidisciplinary research approach with an emphasis on translational research
22 point 28 point
Positioning text Understanding
Typography Single spaced text
(default)
Understanding Separate text boxes Typography
Understanding Alternative text treatment Typography
Checking for appropriate font size • Rarely should use any size less than
24 points • In the venue: Stand in the back of the
room at your venue and view all slides • Guy Kawasaki’s rule: Divide the
oldest investor’s age in half to get minimum font size
TYPOGRAPHY Questions?
Find a Strong Visual Metaphor
Selecting Strong Images
Pixel Power
minimum: 72 dpi maximum: 100-120 dpi
formats: .jpg & .png
Vector Versatility
scales to any size format: .eps
Coping with Backgrounds
Image Coherence
Rule of Thirds Photo Example
Rule of Thirds Slide Example
Negative Space
Image Resources Pay Sites • ThinkStock:
www.thinkstock.com • Dreams Time:
www.dreamstime.com • Fotolia:
www.fotolia.com • Shutter Stock:
www.shutterstock.com
Free Sites • Morgue File:
www.morguefile.com • Flickr Creative
Commons: www.flickr.com/creativecommons
• Everystockphoto: www.everystockphoto.com
Find a Visual Metaphor: Use these sites as search engines!
Consider Video
Determining the Right Visual • Is the information included in the graphic
suitable for purpose of the talk? • Is the information included suitable for a
graphic? • What sort of graphic makes the most
sense?
Traci Nathans-Kelly & Christine G. Nocmeto Slide Rules: Design, Build & Archive Presentations
in the Engineering & Technical Fields (p.111)
This is a BAD Chart
Do you need a chart, graph or table?
73.4 % fantasize about
killing their speakers during the writing & rehearsing process
of speechwriters
Source:comScoreVideoMetrix,December2012
800%increaseinnumber
ofonlinevideoswatchedinjust
6years
Simplify, Simply, Simplify!
Know What You Want to HIGHLIGHT
Avoid Template Crowding
Avoid 3D Distortions Sales
ProductA
ProductB
ProductC
ProdcutD
Sales
Present Data in Clearest Way Possible • Tell the truth • Get to the point • Pick the right tool for the job • Highlight what’s important • Keep it simple
Nancy Duarte slide:ology (p. 65)
Managing Motion
Text Animations • For the love of all the presentation
gods, PLEASE don’t use crazy text animations just because you can. It’s distracting… and, often, annoying.
• I mean it. PLEASE don’t do it. • Pretty please?
CORE VALUES
BHAG 1
BHAG 2
BHAG 3
BHAG 4
Norfolk Public Schools �A� Frame For Continuous
Improvement
Analyze
Align
Act Assess
Adjust
Think beyond the single slide
anima:on
anima:on
anima:on
shortenedpath
shortenedpath
Expandyourcanvas
viatransiNons&animaNons
Think beyond the single slide
anima:on
anima:on
anima:on
shortenedpath
shortenedpath
Expandyourcanvas
viatransiNons&animaNons
An Alternative to Slides
www.prezi.com
Vincent Rhodes, PhD Director, Marketing & Communications
Eastern Virginia Medical School varhodes@gmail.com • @varhodes
vincent.MaskreyRhodes.com
Questions
Vincent Rhodes, PhD, APR Chief Communications & Marketing Officer
Eastern Virginia Medical School
Getting the Most Out of Presentation Software
Good Effective Bad Ugly