Vincent Rhodes, PhD, APR Chief Communications & Marketing Officer

Eastern Virginia Medical School

Getting the Most Out of Presentation Software

Good Effective Bad Ugly

WARNING: THIS IS NOT A TYPICAL

PRESENTATION!

Is PowerPoint Evil ?

IS POWERPOINT A TOOL?

Mount Everest

Tenzig Norgay & Edmund Hillary

1953

conquered Everest

your words tell a story

the presentation makes it visual

What Makes Messages Stick?

Garr Reynolds, Presentation Zen (p. 77)

Concreteness

Always Write the Words First. Usually.

DO’s

DON’Ts &

DIAGRAMS

PROCESS

Source:pewInternet.org(OnlineVideo2013)

78%

CHARTS & GRAPHS

EVOKE EMOTION

TELEPROMPTER

ARCHIVE

Too Much Text Why Speakers Write Out Speeches on Slides

•  Speaker assumes audience wants to read •  Presentation culture of organization dictates

all major/minor points included •  Speaker uses slide as teleprompter •  Organization intends to use slide as archive

document

Traci Nathans-Kelly & Christine G. Nocmeto Slide Rules: Design, Build & Archive Presentations

in the Engineering & Technical Fields (p.50)

Cognitive Theory for Presentations

Long-Term

Memory

Short-Term:

Sensory Memory

Short-Term: Working Memory

Based on illustration from Creating Graphics for Learning and Performance: Lessons in Visual Literacy (Lohr 34)

INFORMATION

Information is

selected

Working memory

processes info and

integrates it with long-

term memory

Information Processing Theory

“Chunking” Information

2023473000 202 347 3000

The magic number 7, +/- 2

2-0-2 347 3000

DUAL

COD

ING

THEO

RY

!" Auditory/ Verbal

Channel

#" Visual/ Pictorial Channel

Based on Pavio’s Dual Coding theory (1990) from Creating Graphics for Learning and Performance: Lessons in Visual Literacy (Lohr 34)

Verbal Memory

Imaginal Memory

Auditory/ Verbal

Channel

Visual/ Pictorial Channel

Based on Pavio’s Dual Coding theory (1990) from Creating Graphics for Learning and Performance: Lessons in Visual Literacy (Lohr 34)

!"#"

Multimedia Presentation

PICT

URES

W

ORDS

Sensory Memory

Working Memory

Long-Term Memory

!EA

RS

EYES

#"

PRIO

R KN

OWLE

DGE

integrating

PICT

URES

SO

UNDS

selecting

words

selecting

images

PICT

ORIA

L M

ODEL

VE

RBAL

M

ODEL

organizing images

organizing words

LIMITED CAPACITY UNLIMITED CAPACITY UNLIMITED CAPACITY

A Thought on Reading Slides •  Can you read this on the screen? Of

course you can. •  You can also hear me reading these same

words to you. •  But, you’ll have more difficulty processing

them and moving them into your memory because of cognitive overload.

Don’t forget Mayer & Moreno’s (2000) research

“B” key = black screen “W” key = white screen

Come to the Dark SLIDE (Luke, I am your speechwriter!)

Questions?

What do you do when you have no bullets?

Consider Branded Templates

OR, You might try creating your own templates

PLEASE, avoid using the stock templates in PowerPoint!

Use the Slide Master

16:9aspectra0o(“widescreen”)

4:3aspectra0o(olderTVs&projectors)

Design. Don’t decorate.

Edit. Show restraint.

Keep it simple.

COLORBasics

ColorWheel•  PrimaryColors(3)» Red» Yellow» Blue

•  SecondaryColors(3)•  Ter:aryColors(6)

primary

ColorSchemes:Complimentary•  Colorsthataredirectlyoppositeeachotherinthecolorwheel

•  Examples»  Red&Green»  Blue&Orange»  Violet&Yellow

red

ColorSchemes:Analogous•  Colorsnexttoeachotheronthecolorwheel

•  Example» Blue,Blue-Green&Green

red

ColorSchemes:Triadic•  Colorsevenlyspacedaroundthecolorwheel

•  Wouldbeprimary,secondary,orsetsofter:arycolors

•  Example»  Yellow,Red&Blue

red

ColorScheme:Monochroma0c•  Usinganyshade,:nt,ortoneofasinglecolor»  Shade:colormixedwithapercentageofblack»  Tint:colormixedwithapercentageofwhite»  Tone:colormixedwithblack&white(greying)

•  PowerPointcolorselectorsetupinthisformat

star:ngcolor :ntshade

CorporateColorSchemes

ColorResource:AdobeColor(formerlyKuler)

hKp://color.adobe.com

eachofusperceives

COLORdifferently

Answer:74

Answer:12

Answer:42

JustKidding!Nothingtoseehere!

ConsiderColorBlindness

IshiharaColorTestorColorPercepDonTesthOp://en.wikipedia.org/wiki/Color_percep:on_test

ConsiderCultural

Differences

Whatcolorrepresentsabride?

COLORBasics

Questions?

TYPOGRAPHY

Typography terminology

point size x-height

serif ascender

descender baseline

My Sphinx counter

Typography terminology

leading Ran Away tracking

My Sphinx

Types of fonts •  Serif: Has tiny strokes (or serifs) at

the tip of each letter •  Sans Serif: Has no serifs

•  Cursive: Looks like handwritten script •  Novelty: Adds flavor and character

Serif Fonts Ø Times New

Roman Ø Baskerville Old Face Ø Bernard MT

Condensed Ø Cooper Black Ø Rockwell

Sans Serif Fonts Ø ArialØ B Eurostile

Bold Ø Berlin Sans FB

Demi Ø CalibriØ Impact Ø Optima

Cursive Fonts Ø Arid ITC Ø Brush Script MT Ø Bickham Script Pro Ø Mistral Ø Handwriting - Dakota!

Novelty Fonts

Which font choice makes the most sense?

1.  Julius Caesar 2.  Julius Caesar 3.  Julius Caesar

4.  Julius Caesar

Which font choice makes the most sense?

1.  TOP SECRET 2.  TOP SECRET 3.  TOP SECRET 4.  TOP SECRET

BE CONSISTENT! •  Limit your font choices for a single

presentation •  Use them consistently throughout •  Use novelty and cursive fonts

sparingly (if at all) •  Legibility is the key!

Controlling “ragged” justification EVMS was founded by the community to improve the health of the region through teaching, discovering and caring. A collaborative culture at EVMS draws like-minded students from all over the country and encourages a multidisciplinary research approach with an emphasis on translational research.

EVMS was founded by the community to improve the health of the region through teaching, discovering and caring. A collaborative culture at EVMS draws like-minded students from all over the country and encourages a multidisciplinary research approach with an emphasis on translational research

22 point 28 point

Positioning text Understanding

Typography Single spaced text

(default)

Understanding Separate text boxes Typography

Understanding Alternative text treatment Typography

Checking for appropriate font size •  Rarely should use any size less than

24 points •  In the venue: Stand in the back of the

room at your venue and view all slides •  Guy Kawasaki’s rule: Divide the

oldest investor’s age in half to get minimum font size

TYPOGRAPHY Questions?

Find a Strong Visual Metaphor

Selecting Strong Images

Pixel Power

minimum: 72 dpi maximum: 100-120 dpi

formats: .jpg & .png

Vector Versatility

scales to any size format: .eps

Coping with Backgrounds

Image Coherence

Rule of Thirds Photo Example

Rule of Thirds Slide Example

Negative Space

Image Resources Pay Sites •  ThinkStock:

www.thinkstock.com •  Dreams Time:

www.dreamstime.com •  Fotolia:

www.fotolia.com •  Shutter Stock:

www.shutterstock.com

Free Sites •  Morgue File:

www.morguefile.com •  Flickr Creative

Commons: www.flickr.com/creativecommons

•  Everystockphoto: www.everystockphoto.com

Find a Visual Metaphor: Use these sites as search engines!

Consider Video

Determining the Right Visual •  Is the information included in the graphic

suitable for purpose of the talk? •  Is the information included suitable for a

graphic? •  What sort of graphic makes the most

sense?

Traci Nathans-Kelly & Christine G. Nocmeto Slide Rules: Design, Build & Archive Presentations

in the Engineering & Technical Fields (p.111)

This is a BAD Chart

Do you need a chart, graph or table?

73.4 % fantasize about

killing their speakers during the writing & rehearsing process

of speechwriters

Source:comScoreVideoMetrix,December2012

800%increaseinnumber

ofonlinevideoswatchedinjust

6years

Simplify, Simply, Simplify!

Know What You Want to HIGHLIGHT

Avoid Template Crowding

Avoid 3D Distortions Sales

ProductA

ProductB

ProductC

ProdcutD

Sales

Present Data in Clearest Way Possible •  Tell the truth •  Get to the point •  Pick the right tool for the job •  Highlight what’s important •  Keep it simple

Nancy Duarte slide:ology (p. 65)

Managing Motion

Text Animations •  For the love of all the presentation

gods, PLEASE don’t use crazy text animations just because you can. It’s distracting… and, often, annoying.

•  I mean it. PLEASE don’t do it. •  Pretty please?

CORE VALUES

BHAG 1

BHAG 2

BHAG 3

BHAG 4

Norfolk Public Schools �A� Frame For Continuous

Improvement

Analyze

Align

Act Assess

Adjust

Think beyond the single slide

anima:on

anima:on

anima:on

shortenedpath

shortenedpath

Expandyourcanvas

viatransiNons&animaNons

Think beyond the single slide

anima:on

anima:on

anima:on

shortenedpath

shortenedpath

Expandyourcanvas

viatransiNons&animaNons

An Alternative to Slides

www.prezi.com

Vincent Rhodes, PhD Director, Marketing & Communications

Eastern Virginia Medical School varhodes@gmail.com • @varhodes

vincent.MaskreyRhodes.com

Questions

Vincent Rhodes, PhD, APR Chief Communications & Marketing Officer

Eastern Virginia Medical School

Getting the Most Out of Presentation Software

Good Effective Bad Ugly