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Sponsored by:

Master Data ManagementSean Clark

CEOSeanClark.com

@SeanClark

@SeanClark

Target Market Research

@SeanClark

Defining Objectives

@SeanClark

Analyse Your Data• Where can we make improvements?• Are there any traffic sources performing better than

average?• Does time of day, type of technology or geography

matter?• What patterns stand out?

Identify the star performers

Take action on poor performers

@SeanClark

The Standard Dashboard

@SeanClark

The All Traffic Report

@SeanClark

Drill into the Detail

@SeanClark

Don’t Discount Contributors

@SeanClark

Segment Issue Uncovered

@SeanClark

The Tools• Google Analytics• Google Webmaster Tools• Facebook Audience Insights• Moz• Raven Tools

@SeanClark

The Future?• Improved Re-Marketing• Real-Time Marketing• Predictive Search• The True Data Driven Business