THE FUTURE IS HERE - Sean Clark, SeanClark.com
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Tweet us at @norfolkchamber #FutureOfNorfol k15 Sponsored by: Master Data Management Sean Clark CEO SeanClark.com @SeanClark
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Transcript of THE FUTURE IS HERE - Sean Clark, SeanClark.com
Tweet us at@norfolkchamber#FutureOfNorfolk15
Sponsored by:
Master Data ManagementSean Clark
CEOSeanClark.com
@SeanClark
@SeanClark
Target Market Research
@SeanClark
Defining Objectives
@SeanClark
Analyse Your Data• Where can we make improvements?• Are there any traffic sources performing better than
average?• Does time of day, type of technology or geography
matter?• What patterns stand out?
Identify the star performers
Take action on poor performers
@SeanClark
The Standard Dashboard
@SeanClark
The All Traffic Report
@SeanClark
Drill into the Detail
@SeanClark
Don’t Discount Contributors
@SeanClark
Segment Issue Uncovered
@SeanClark
The Tools• Google Analytics• Google Webmaster Tools• Facebook Audience Insights• Moz• Raven Tools
@SeanClark
The Future?• Improved Re-Marketing• Real-Time Marketing• Predictive Search• The True Data Driven Business
