The evolution of the charity case study

November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv

Lexi Powner Creative Director RAW Productions

The Royal British Legion are our longest standing client.

We’ve been working with them for over 8 years.

While the objectives have stayed the same…

• Showcase the diverse range of support - not just Remembrance • Appeal to a younger target audience • Stand out from competitors

Their audiences, channels and, therefore, videos haven’t.

POPPY APPEAL 2011 vs

POPPY APPEAL 2015

By 2015, everything had changed

• Engaging - animation means the audience can see and feel the story

• Stand out - something different

• Series - multiple stories to speak to different audiences

• Emotion - audio interviews put the contributors at ease and made them more open and honest

http://www.rawproductions.tv/work/the-royal-british-legion/animated-case-study-corie/

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