Post on 10-May-2015
description
The Content
Understanding the science for online success.
paradigm
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the content paradigm
Amongst the chaos, noise and confusion online is a simple, misunderstood truth.
What is the formula for success online?
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Using the Internet to generate business is not about “web stuff”: websites, graphics, blogs, ads, SEO, Facebook, or other social media tools.
the content paradigm
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It’s about people. • Understanding • Reaching • Connecting & • Moving
the content paradigm
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The Content Paradigm is a new reality being driven by our need to intersect with potential customers. Timing and location are everything.
the content paradigm
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To understand the Content Paradigm we need to look at how the rules of seo have changed.
the content paradigm
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Optimization 101 a brief overview
the content paradigm
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the content paradigm
keywords
recency
social
Search
Social Keywords
ONLINE CONTENT
the content paradigm
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the content paradigm
1. Content freshness 2. User-metrics 3. Authority 4. Popularity 5. Authorship 6. Errors & penalties
Newer signals 1. On-page keywords 2. Meta titles 3. Site structure & code 4. Quality links!
Tried & true
• Does your site look good on a mobile phone? Did you know that Google care about how you go mobile?
“We recommend using responsive web design” – Google
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the content paradigm
Are you keeping up?
A responsive website design is like a chameleon that changes its look to suit the environment. With the chameleon that’s a rock. With a website that’s a mobile phone, tablet, desktop or some other screen or device.
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the content paradigm
What is a responsive site?
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the content paradigm
Responsive design
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the content paradigm
If you are not happy with your search rankings or want guidance to help you make smart content marketing decisions, consider doing an audit. An audit will help you identify and fix both opportunity and risk.
Not sure where you stand?
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www x
the content paradigm
website web presence amplify
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the content paradigm
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the content paradigm
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the content paradigm
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the content paradigm
campaign continuum
We now need to create an ongoing stream of content – and online interactions connected to our content – online.
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Overwhelmed?
the content paradigm
Values are the new constant that businesses can use to generate an online conversation, content stream and engagement.
How can you create that much content?
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the content paradigm
Understand your VP
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For your core content, a strongly defined value proposition makes the job of knowing what to say and how to say it easy.
the content paradigm
20 questions
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Ask yourself this: can you think of 10 questions customers regularly ask? Can you think of more? 20? 50? 100? You now have 6 months to 1 year of content.
the content paradigm
Understand your essence
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For ongoing sharing and engagement, know what you stand for. 1. Where are your caring points? 2. How are you helping people? 3. What stories do you have to tell? 4. Who are your champions?
the content paradigm
• SEO dictates our approach. • Social helps us engage. • Neuroscience helps us
understand. • Simplicity helps us succeed.
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the content paradigm
It’s really quite simple:
Delivered by Julie King Biz-Zone Internet Group Inc. Sept. 26, 2013
The Content
Understanding the science for online success.
paradigm
Tweet it! : #YRBizSeries
Thank you!