The content paradigm

The Content

Understanding the science for online success.

paradigm

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the content paradigm

Amongst the chaos, noise and confusion online is a simple, misunderstood truth.

What is the formula for success online?



Using the Internet to generate business is not about “web stuff”: websites, graphics, blogs, ads, SEO, Facebook, or other social media tools.



It’s about people. • Understanding • Reaching • Connecting & • Moving



The Content Paradigm is a new reality being driven by our need to intersect with potential customers. Timing and location are everything.



To understand the Content Paradigm we need to look at how the rules of seo have changed.



Optimization 101 a brief overview




keywords

recency

social

Search

Social Keywords

ONLINE CONTENT





1. Content freshness 2. User-metrics 3. Authority 4. Popularity 5. Authorship 6. Errors & penalties

Newer signals 1. On-page keywords 2. Meta titles 3. Site structure & code 4. Quality links!

Tried & true

• Does your site look good on a mobile phone? Did you know that Google care about how you go mobile?

“We recommend using responsive web design” – Google



Are you keeping up?

A responsive website design is like a chameleon that changes its look to suit the environment. With the chameleon that’s a rock. With a website that’s a mobile phone, tablet, desktop or some other screen or device.



What is a responsive site?



Responsive design



If you are not happy with your search rankings or want guidance to help you make smart content marketing decisions, consider doing an audit. An audit will help you identify and fix both opportunity and risk.

Not sure where you stand?


www x


website web presence amplify



campaign continuum

We now need to create an ongoing stream of content – and online interactions connected to our content – online.


Overwhelmed?


Values are the new constant that businesses can use to generate an online conversation, content stream and engagement.

How can you create that much content?



Understand your VP


For your core content, a strongly defined value proposition makes the job of knowing what to say and how to say it easy.


20 questions


Ask yourself this: can you think of 10 questions customers regularly ask? Can you think of more? 20? 50? 100? You now have 6 months to 1 year of content.


Understand your essence


For ongoing sharing and engagement, know what you stand for. 1. Where are your caring points? 2. How are you helping people? 3. What stories do you have to tell? 4. Who are your champions?


• SEO dictates our approach. • Social helps us engage. • Neuroscience helps us

understand. • Simplicity helps us succeed.



It’s really quite simple:

Delivered by Julie King Biz-Zone Internet Group Inc. Sept. 26, 2013

The Content

Understanding the science for online success.

paradigm


Thank you!

The content paradigm

Technology

Transcript of The content paradigm