Light years measure distance not time

Craig Kensley@being_ck

@pragmatweetsCxO - Pragmatics

Credibility

Internal Communications

The traditional image of the mass persuasion process must make room for 'people' as intervening factors between the stimuli of the media and resultant opinions, decisions, and actions.”

Katz (1940)

Social Media

The 4 Metrics that matter:

• Conversation (comments)• Amplification (Shares / retweets)• Applause (Likes, +1’s)• Economic value (conversion)

OKR

• Marketing Objective: Increase Site Traffic, Engagement, and Customer Flow through Site Funnel

• Key Result: Improve Non-paid traffic to the site from all sources by 25% by end of Q2

• Social roadmap: Increase engagement with community by 5% on Social channels in order to increase traffic from social by 15%

Craig Kensley+27 82 678 2391

@being_ck@pragmatweets