Public Relations Online: Joining the World-Wide Conversation
The constructs of online conversation
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Light years measure distance not time Craig Kensley @being_ck @pragmatweets CxO - Pragmatics
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We were tasked with addressing an internal communications team of a leading MICE entity in Cape Town regarding Internal Communications and social media. The slides walk through the mechanics and psychology of communication and practical considerations in optimising channels. These slides served to guide the short and intense consultation
Transcript of The constructs of online conversation
Light years measure distance not time
Craig Kensley@being_ck
@pragmatweetsCxO - Pragmatics
Credibility
Internal Communications
The traditional image of the mass persuasion process must make room for 'people' as intervening factors between the stimuli of the media and resultant opinions, decisions, and actions.”
Katz (1940)
Social Media
The 4 Metrics that matter:
• Conversation (comments)• Amplification (Shares / retweets)• Applause (Likes, +1’s)• Economic value (conversion)
OKR
• Marketing Objective: Increase Site Traffic, Engagement, and Customer Flow through Site Funnel
• Key Result: Improve Non-paid traffic to the site from all sources by 25% by end of Q2
• Social roadmap: Increase engagement with community by 5% on Social channels in order to increase traffic from social by 15%
Craig Kensley+27 82 678 2391
@being_ck@pragmatweets
