Continuing the Conversation

About Me

10+ years Digital Marketing

WebsiteBiz.com

MarketerInsight.com

Twitter.com/kbconnect

Kyle@websitebiz.com

About My Company

WebsiteBiz is a Digital Marketing Agency

Founded in 1997

Headquartered in Charlotte, NC

52nd Fastest Private Growing Company

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Customers Are in Control

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Customers Are in Control

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Rules Have Changed. The Stakes Are High

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Fueling Communication

Website

Blogs

Types of Content

○ Original Stories

○ Product/Service Info

○ News/Trends

○ PR

○ Case Studies

○ Research

Communicating to a Segment of One

Personal

Relevant

Timely

Triangle Offense of Communication

Your

Website

1. Get Permission

2. Know Your Subscribers

3. Integrate

4. Be Consistent

5. Design for Mobile!

Email – The Backbone of Communication

1. Newsletters ○ Targeted

○ Scheduled Broadcasts

○ Educational

2. Promotions ○ Breaking News

○ New Products/Services

○ Special Offers

3. Event and Webinar ○ Invites

○ RSVP

○ Surveys

Using Email for Business

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Email

Web CRM

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Social Media - Show of Hands

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Using Facebook for Business

Establish a company policy

Create a Business Page (Different from Personal)

Set objectives – Seek “Likes”

Determine content strategy

○ What will you publish?

○ Who will publish and monitor?

○ Integrate with website & email

○ Consider advertising for audience targeting

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1. Create a Company Profile ○ Post events, white papers, news

○ Maintain and update

2. Create and Use Groups ○ Industry topics

○ Associations

○ Trends

○ Product

3. Seed the groups with members ○ Encourage employees, alumni, partners, customers to join

○ Provide time for employee to spend on the tool

○ Coach your employees to answer questions and offer input

Using LinkedIn for Business

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LinkedIn Applications

Wordpress App- Integrate a blog with your profile

Slideshare.net app - Showcase presentations and add a

video that autoplays when people land on your profile.

Synch your Twitter and LinkedIn profiles

LinkedIn Events App – allows you to promote events

LinkedIn Polls App - allows you to easily find answers to

your business and market research questions

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What is Twitter?

Real-time

Opt-in communication

Accessible Anywhere

Tweets are public messages of up to 140 characters

Anyone can read, write and share tweets

Users subscribe to messages by following your account.

Followers receive your messages in their timeline, a feed

of all the accounts they have subscribed to.

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Listen

o Monitor comments about your brand and industry

o Follow your customers & industry leaders

o Search.Twitter.com

Share

o Photos and behind the scenes info about your business.

o Reference articles and interesting links

Engage

o Employ a direct, genuine a likable tone from your business

o Ask questions and poll your followers

o Respond to comments and queries

o Retweet and reply publicly to great tweets

o Tweet updates about special offers and time-sensitive deals.

“Best Practices

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Top Activities:

1. Sent Text Message (SMS)

2. Took Photos

3. Sent email

4. Accessed Social Network

5. Surfed Web

Mobile – Extending the Desktop

Source – Comscore 2010

Mobile for Business?

Build a mobile-friendly web site

Design email campaigns for mobile

Offer SMS content to your subscribers

Test mobile advertising

Capitalize on location–based technology

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Build a mobile-friendly web site

Design email campaigns for mobile

Offer SMS content to your subscribers

Test mobile advertising

Capitalize on location–based technology

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Communicating to a Segment of One

Personal

Relevant

Timely

Triangle Offense of Communication

Your

Website