nick westergaard | branddrivensocial.com | fall 2012

CLOSING REMARKS

The Big Ideas

social spotlight

... and How to Pack Them Up and Take Them Home

COMMUNITY

CONVERSATIONS CONTENT

Created a Vessel

Photo via Flickr user tillwe

– ann handley @marketingprofs

It’s not storytelling. It’s telling a good story well.

#SocialBrand12

#SocialBrand12

– ann handley @marketingprofs via tom fishburne/marketoonist

The best marketing doesn’t feel like marketing

– ann handley @marketingprofs

Take risks.

Be “Flawsome.”

#SocialBrand12

#SocialBrand12

– david b. thomas @davidbthomas

COMMUNITY = EVERYONE that can impact your brand

– david b. thomas @davidbthomas

The Bs & Cs are all

PEOPLE

#SocialBrand12

#SocialBrand12

– david b. thomas @davidbthomas

No kids says ... “Daddy, will you please read me a press-release.”

– david b. thomas @davidbthomas

Solve problems. It’s about them,

NOT YOU!

#SocialBrand12

#SocialBrand12

– mack collier @mackcollier

Most rockstars want to have an emotional relationship with fans ... that leads to sales

– mack collier @mackcollier

Rockstars find the

BIGGER IDEA

#SocialBrand12

#SocialBrand12

– kipp bodnar @kippbodnar

10:4:1

– kipp bodnar @kippbodnar

Publishing & sharing content online is the single biggest thing you can do to generate leads

#SocialBrand12

#SocialBrand12

– kary delaria @karyd

You WILL make mistakes in social media

– kary delaria @karyd

Set Benchmarks & Goals

#SocialBrand12

#SocialBrand12

– dj waldow @djwaldow

Beauty is in the eye of

The Subscriber

– tj stein @tj_stein

CLEAR is the best color

#SocialBrand12

#SocialBrand12

– john m. morgan @johnmorgan

Something smart John Morgan said.

#SocialBrand12 TOP TWEET

– @mackcollier quoting @marketingprofs

Instagram trains you as a marketer to see content around you all the time.

Photo via Flickr user quinn.anya

Your Job ...

Photo via Flickr user Dinner Series

Myth

Photo via Flickr user workshoppe

Can’t Just Check-Off

Photo via Flickr user kkirugi

Source: baekdal.com/analysis/market-of-information

Local Marketplace

Perspective

Photo via Flickr user Kansir

Photo via Flickr user Orin Zebest

nick westergaard | branddrivensocial.com | fall 2012

social spotlight

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