The Big Ideas from Social Brand Forum 2012
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nick westergaard | branddrivensocial.com | fall 2012 CLOSING REMARKS The Big Ideas ... and How to Pack Them Up and Take Them Home
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Transcript of The Big Ideas from Social Brand Forum 2012
nick westergaard | branddrivensocial.com | fall 2012
CLOSING REMARKS
The Big Ideas
social spotlight
... and How to Pack Them Up and Take Them Home
COMMUNITY
CONVERSATIONS CONTENT
Created a Vessel
Photo via Flickr user tillwe
– ann handley @marketingprofs
It’s not storytelling. It’s telling a good story well.
#SocialBrand12
#SocialBrand12
– ann handley @marketingprofs via tom fishburne/marketoonist
The best marketing doesn’t feel like marketing
– ann handley @marketingprofs
Take risks.
Be “Flawsome.”
#SocialBrand12
#SocialBrand12
– david b. thomas @davidbthomas
COMMUNITY = EVERYONE that can impact your brand
– david b. thomas @davidbthomas
The Bs & Cs are all
PEOPLE
#SocialBrand12
#SocialBrand12
– david b. thomas @davidbthomas
No kids says ... “Daddy, will you please read me a press-release.”
– david b. thomas @davidbthomas
Solve problems. It’s about them,
NOT YOU!
#SocialBrand12
#SocialBrand12
– mack collier @mackcollier
Most rockstars want to have an emotional relationship with fans ... that leads to sales
– mack collier @mackcollier
Rockstars find the
BIGGER IDEA
#SocialBrand12
#SocialBrand12
– kipp bodnar @kippbodnar
10:4:1
– kipp bodnar @kippbodnar
Publishing & sharing content online is the single biggest thing you can do to generate leads
#SocialBrand12
#SocialBrand12
– kary delaria @karyd
You WILL make mistakes in social media
– kary delaria @karyd
Set Benchmarks & Goals
#SocialBrand12
#SocialBrand12
– dj waldow @djwaldow
Beauty is in the eye of
The Subscriber
– tj stein @tj_stein
CLEAR is the best color
#SocialBrand12
#SocialBrand12
– john m. morgan @johnmorgan
Something smart John Morgan said.
#SocialBrand12 TOP TWEET
– @mackcollier quoting @marketingprofs
Instagram trains you as a marketer to see content around you all the time.
Photo via Flickr user quinn.anya
Your Job ...
Photo via Flickr user Dinner Series
Myth
Photo via Flickr user workshoppe
Can’t Just Check-Off
Photo via Flickr user kkirugi
Source: baekdal.com/analysis/market-of-information
Local Marketplace
Perspective
Photo via Flickr user Kansir
Photo via Flickr user Orin Zebest
nick westergaard | branddrivensocial.com | fall 2012
social spotlight
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