Brand Finance Global Forum 2019 · 2020. 9. 25. · Brand Finance Global Forum 2020. The 17th...
Transcript of Brand Finance Global Forum 2019 · 2020. 9. 25. · Brand Finance Global Forum 2020. The 17th...
Understanding the Value of Design
A series of live webinars
15th Oct | 5th Nov | 10th Dec 2020 | Brochure
Brand FinanceGlobal Forum 2020
Forum
Brand FinanceGlobal Forum 2020.
The 17th annual Brand Finance Global Forum will focus on
Understanding the Value of Design.
Previously held as a physical event, in response to the governmental restrictions regarding social distancing to help combat COVID-19, for the first time in seventeen years, Brand Finance will host the Global Forum online. Through effective adaptation of the programme featuring high-profile speakers and engaging topics, we expect to replicate the success of previous Forums on the new online platform, with stimulating discussions and thought-provoking insights. Via a series of live webinars, we will unwrap the issues which affect brands as they aim to leverage design for commercial success.
Design is one of the primary elements of brand identity. Given that the
interpretation of a design depends on an individual’s perceptions of the
brand, it is important for brands to make effective use of visual tools to
strategically position themselves with stakeholders.
However, design is not solely about aesthetics and brand positioning; it is also
key to how a product works and how it can be useful to the customer. In an
evolving marketplace and during these particularly challenging times of
COVID-19, for a brand to stay consistent, yet at the same time current and
competitive, it must remain in touch with the relevance of its design to
stakeholders, both in terms of perception and practicality.
The Brand Finance Global Forum 2020 will explore these topics to further
understanding of how design can attract customers and impact brand value.
Brand Finance Global Forum 2020
• Brand Finance forums attract CEOs and
CMOs of global brands, senior
investors, analysts, marketers, and
journalists who are keen to learn more
about the links between brands,
strategy, and financial performance.
• We will host high-profile industry
expert speakers through a series of
online webinars who will explain how
they use brand strategy to maximise
financial performance.
• Using the simple and trusted online
platform, Zoom, three one-hour-long
webinars, mid-month from October to
December, will include individual
speaker presentations and interactive
moderated Q&A sessions for up to 500
participants.
Brand FinanceGlobal Forum 2020.
15th Oct | 5th Nov | 10th Dec 202014.00 - 15.00
Who Will Be There?
Brand Finance Global Forum 2020
Brands Previously in Attendance.
Brand Finance Global Forum 2020
Demographic of Previous Attendees, 2019.
Job Roles Represented: Countries Represented: Industries Represented:
Colour Country/Region % Colour Industry %
——— UK 59 ——— Technology, Media & Telecommunications 22
——— Asia 19 ——— Advertising & Marketing 18
——— Europe 14 ——— Financial Services 17
——— USA 5 ——— Law and Government 16
——— Other 4 ——— Food and Healthcare 14
——— Consultancy 8
——— Chemical, Energy, Oil, Construction 3
——— Luxury 2
Colour Job Role %
———Head of Brand, Marketing, Communications, Brand Strategy, Senior Managers
35
———COO, CMO, Vice President, General Manager,
Managing Director, Director, Global Director29
———
Consultants, Analysts, Executive,Associate
12
———
CEO, President, Partner, Chairman, Founder
10
———
Press
8
———
Events Manager, Project Manager
5
———
Academics
1
The online conference will consist of a series of three one-hour-long webinars on Thursdays mid-month in October, November, and December.
Brand Finance will source a selection of speakers to discuss this year’s topic, Understanding the Value of Design, as well as invite clients and experts to speak about their experiences in brand strategy.
The Online Conference.15th Oct | 5th Nov | 10th Dec 2020. 14.00 - 15.00
13:55 - 14:00
14:00 - 14:05
14:05 - 14:35
14:55 - 15:00
Guest Sign-on
Introduction
3 x 10 min Speaker Sessions
Conclusion & Close
Webinar Agenda
Session Dates:
Thursday, 15th October: The Value of Design to Society
Thursday, 5th November: The Value of Design to Customers
Thursday, 10th December: The Value of Design to Businesses
20 Minute Panel Session with Moderator14:35 - 14:55
Brand Finance Global Forum 2020
Founded in 1996, Brand Finance is the world’s leading independent brand valuation consultancy. Headquartered in the City of London, we are present in over 20 countries.
Brand Finance is committed to the development of
theoretical and practical issues surrounding brands.
Brand Finance Forums are part of Brand Finance Institute,
the education and training division of Brand Finance Plc in
which theoretical and practical issues surrounding brands
are explored.
Brand Finance Institute organises events around the
world featuring leading edge thinkers in the area of brand
strategy, brand building and brand valuation, who come
together to share their experiences and to better
understand the process by which valuable brands are
created.
Helping clients to measure, manage, maximise and
monitor the value of their brands to drive business
performance.
Unique
We possess a unique combination of marketing,
research, management and financial expertise.
Independent
Brand Finance is entirely independent. We manage
brands, not create them.
Technical recognition
We are accredited with the ISO 10668 global standard for
brand valuations and the newly adopted ISO 20671
international standard on Brand Evaluation, and our
assessments are widely accepted by regulatory bodies
worldwide.
Experience
With over 20 years experience Brand Financehas
worked with clients of all sizes across allsectors.
GlobalWith offices and representatives on all continents, we work
for brands from around the world.
Brand Finance.Established1996
Brand FinanceForums.Established2004
We work with some of the best brands from all over the
world. Here is a small selection of the brands we have
worked with recently.
About Us.
Brand Finance.Global Clients
Contact us
Brand Finance is the world’s leading independent brand valuation
consultancy, bridging the gap between marketing and finance.
www.brandfinance.com
www.brandfinance.com/events
Zoe Jones
Events and Marketing Executive
T: +44 (0)20 7389 9400E: [email protected]
David Haigh
CEO
T: +44 (0)20 7389 9400E: [email protected]