The 8 Pillars of a Successful Joomla Website Project

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

Typical Problems with Joomla Website Designs or Redesigns

• Low business value

• High design costs

• High time burden

• Frustration with their designer

• Unresolved functional issues

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

Small Business Website Goals

Avoid costly website project failure

Maximize your website project ROI

Create a successful website that supports your business initiatives

Minimize website development, maintenance and unexpected costs

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

Agree on Website Goals

Make sure that all key players agree

Prioritize your business goals

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

Limit Project Scope

Be selective with over 4,000 Joomla extensions

Limit projects to under 60 days

Create a clear project requirements document

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

Not Limiting Project Scope

Creates project delays

Exceeds the budget

Leads to unexpected functional issues and conflicts

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

Set the Right Success Indicators in Place

Identify website success indicators before the website is developed

Have the site developed to support those indicators

These are called website goals or conversions.

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

Example of Goals & Conversions:

Contact form submissions (Leads)

Number of catalog downloads

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

Implement High Value Items

Concentrate only on website aspects that will create thehighest value to you and your visitors

Most sites have 3-4 high value items that make a real difference

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

Loan Application Form for Charleston Area Federal Credit Union

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

Align Your Website to Your Business Goals

Know your 1 to 3 year long business plan.

Have your site promote your business goals.

Services that you promote offline should be clearly supported online.

Streamline your business processes by automating frequent, time consuming and manual tasks whenever possible.

Highlight your business strengths on the website and what makes you stand out from the competition.

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

What Does Correctly Aligned Website to Your Business Help You Accomplish?

Compare and measure how well site is doing over time

Determine how much the website is helping you in meeting your business goals

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

Be Enthusiastic!

Very supportive and interested business sponsor.

Developers appreciate constructive feedback.

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

Engage Your Organization to Be a Part of the Process

Every department or area of your business supports and contributes to the website success.

Without having the site updated or implemented featured used by appropriate departments, the website project will only enjoy a limited success.

Properly planned and implemented website makes your small business more, not less efficient.

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

If You're Not Using Something, It May Lack:

Business value

Business goal alignment

Usability where some rework or training may be needed.

Proper operation due to programming bugs

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

Hire the Right Web Development Firm

Trust

Sound recommendations and professional advice

Professional development

Resolve any issues that may come up in the future so you may concentrate fully on your business initiatives.

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

Questions

OGO Sense | www.ogosense.com Presenter: Ogy Nikolic

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OGO Sense | www.ogosense.com Presenter: Ogy Nikolic