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Secrets to Drive App Downloads

6The

MOBILE SUCCESS SERIES

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42%$

23%$

16%$

3%$

9%$7%$

40%$

25%$

13%$12%$

5%$ 5%$

TV# Online# Radio# Mobile# Print# Other#

U.S.#Adults:#Time#Spent#in#Media#2009#vs#2012#

2009$ 2012$

There’s a huge shift in attention to mobile devices.

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Customers download more than

100 apps on their Smartphones

& spend over

94 minutes a day in apps

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Supercharge Your Mobile Marketing Lifecycle

Integrate mobile with

your existing social

media and marketing

efforts to increase brand

awareness and retain

customers.

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Why would somebody want to download your app?

Okay! Now what?

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Understanding why someone wants to download your app is key to driving traffic - and downloads.

Secrets to Drive App Downloads6The

MOBILE SUCCESS SERIES www.funmobility.com

#1 Relevant Information

As a society, we are in an era of information overload. Help your customers sort through the ruble by providing relevant, useful, and interesting content.

Leverage Smart Push Notifications to add true value to your audience by sending out newsworthy updates.

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But what’s considered “Newsworthy?”

• Tips and Tricks• Videos• How-Tos

Send content that's relevant to your users for optimal conversion.

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#2 DealsDrive demand generation by

offering value-added offers

and promotions tied to your

mobile app.

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Deals don’t just drive downloads. They drive behavior!

• Store or Online Coupons• Loyalty Rewards• Limited Time Offers• Mobile-Only Offers• Exclusive Merchandise

What deals? Try these:

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#3 Social Interaction

Keep your brand top of mind

by encouraging users to

connect, discuss and share

their experience with their

friends.

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Social Interaction

Socialize your existing content to

increase engagement by using

threaded commenting.

By connecting their social profiles

to your app, you ensure a genuine

community with real people - and

real interactions

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#4 StatusAs a society, we’re naturally competitive.

Leverage this desire to always “win” by adding friendly competition to your app.

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How do you add this

competitive element?Through Gamification!

Create point-based

games, such as Trivia, to

drive engagement.

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Leaderboard Status

Encourage behaviors that add

value to your brand, while

creating a fun, organic mobile

experience.

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Highlight your most

active users - and

potential customers while

targeting them with

mobile specific offers and

promotions.

Engaged Users

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#5 RewardsWho doesn’t like free stuff?

Supercharge your loyalty

program by offering mobile

punch cards - a powerful

reason for customers to

download your app.

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Retailers can integrate mobile rewards into their point of sale systems. This provides an easy way to track loyalty, while giving customers a compelling reason to download your custom-branded app.

Mobile Punchcards

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#6 Fun!Did you know, games are the number one most frequently downloaded app?

Put the FUN in mobility by adding games into your app, customized with your branding.

Games are the perfect way to drive downloads!

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So, how do you drive App downloads?1. Send Relevant Information.

2. Offer Deals & Mobile Coupons.

3. Encourage Social Engagement.

4. Add Competitiveness to your App.

5. Integrate Loyalty Rewards.

6. Add Games Into Your App.

Secrets to Drive App Downloads6

The

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Consumers have a lot of choice when it comes to apps.

Customers have a lot of choice

when it comes to Apps.

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Think from your customer’s point of view.

What do I want?

Why spend upwards of $50,000 - and hundreds of hours developing a mobile app?

Let FunMobility do the work for you with our patented

AppWidgets and Mobile Marketing Platform.

LEARN MORE

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Ready? Get started today!

Contact a Solutions Specialist

1.855.849.4900sales@funmobility.com

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