The 6 Secrets to Drive App Downloads
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Transcript of The 6 Secrets to Drive App Downloads
www.funmobility.com
Secrets to Drive App Downloads
6The
MOBILE SUCCESS SERIES
MOBILE SUCCESS SERIES www.funmobility.com
42%$
23%$
16%$
3%$
9%$7%$
40%$
25%$
13%$12%$
5%$ 5%$
TV# Online# Radio# Mobile# Print# Other#
U.S.#Adults:#Time#Spent#in#Media#2009#vs#2012#
2009$ 2012$
There’s a huge shift in attention to mobile devices.
MOBILE SUCCESS SERIES www.funmobility.com
Customers download more than
100 apps on their Smartphones
& spend over
94 minutes a day in apps
MOBILE SUCCESS SERIES www.funmobility.com
Supercharge Your Mobile Marketing Lifecycle
Integrate mobile with
your existing social
media and marketing
efforts to increase brand
awareness and retain
customers.
MOBILE SUCCESS SERIES www.funmobility.com
Why would somebody want to download your app?
Okay! Now what?
MOBILE SUCCESS SERIES www.funmobility.com
Understanding why someone wants to download your app is key to driving traffic - and downloads.
Secrets to Drive App Downloads6The
MOBILE SUCCESS SERIES www.funmobility.com
#1 Relevant Information
As a society, we are in an era of information overload. Help your customers sort through the ruble by providing relevant, useful, and interesting content.
Leverage Smart Push Notifications to add true value to your audience by sending out newsworthy updates.
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But what’s considered “Newsworthy?”
• Tips and Tricks• Videos• How-Tos
Send content that's relevant to your users for optimal conversion.
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#2 DealsDrive demand generation by
offering value-added offers
and promotions tied to your
mobile app.
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Deals don’t just drive downloads. They drive behavior!
• Store or Online Coupons• Loyalty Rewards• Limited Time Offers• Mobile-Only Offers• Exclusive Merchandise
What deals? Try these:
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#3 Social Interaction
Keep your brand top of mind
by encouraging users to
connect, discuss and share
their experience with their
friends.
MOBILE SUCCESS SERIES www.funmobility.com
Social Interaction
Socialize your existing content to
increase engagement by using
threaded commenting.
By connecting their social profiles
to your app, you ensure a genuine
community with real people - and
real interactions
MOBILE SUCCESS SERIES www.funmobility.com
#4 StatusAs a society, we’re naturally competitive.
Leverage this desire to always “win” by adding friendly competition to your app.
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How do you add this
competitive element?Through Gamification!
Create point-based
games, such as Trivia, to
drive engagement.
MOBILE SUCCESS SERIES www.funmobility.com
Leaderboard Status
Encourage behaviors that add
value to your brand, while
creating a fun, organic mobile
experience.
MOBILE SUCCESS SERIES www.funmobility.com
Highlight your most
active users - and
potential customers while
targeting them with
mobile specific offers and
promotions.
Engaged Users
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#5 RewardsWho doesn’t like free stuff?
Supercharge your loyalty
program by offering mobile
punch cards - a powerful
reason for customers to
download your app.
MOBILE SUCCESS SERIES www.funmobility.com
Retailers can integrate mobile rewards into their point of sale systems. This provides an easy way to track loyalty, while giving customers a compelling reason to download your custom-branded app.
Mobile Punchcards
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#6 Fun!Did you know, games are the number one most frequently downloaded app?
Put the FUN in mobility by adding games into your app, customized with your branding.
Games are the perfect way to drive downloads!
MOBILE SUCCESS SERIES www.funmobility.com
So, how do you drive App downloads?1. Send Relevant Information.
2. Offer Deals & Mobile Coupons.
3. Encourage Social Engagement.
4. Add Competitiveness to your App.
5. Integrate Loyalty Rewards.
6. Add Games Into Your App.
Secrets to Drive App Downloads6
The
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Consumers have a lot of choice when it comes to apps.
Customers have a lot of choice
when it comes to Apps.
MOBILE SUCCESS SERIES www.funmobility.com
Think from your customer’s point of view.
What do I want?
Why spend upwards of $50,000 - and hundreds of hours developing a mobile app?
Let FunMobility do the work for you with our patented
AppWidgets and Mobile Marketing Platform.
LEARN MORE
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Ready? Get started today!
Contact a Solutions Specialist
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