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Dave GowansConversion Factory

The 10 Conversion Mistakes Companies Are Making Today

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• Clients from startups to $5B web giants

• Focus on data-driven conversion optimisation

• Typically double digit increases within 3 months

Conversion Factory

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Make sure the page headline matches your ad

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Make the purpose of the page clear

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Present a clear and simple goal3 /

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Offer benefits, not features4 /

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Show – don’t tell5 /

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Make the CTA match the user’s goal and tell them what comes next

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http://www.buttonoptimizer.com

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Present a single Call to Action

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Make bonus structures and steps clear

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Make sure the user knows they're getting the offer

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Make registration as simple as possible

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10 simple rules for gaming sites1. Make sure the page headline matches your ad

2. Make the purpose of the page clear

3. Present a clear and simple goal

4. Offer benefits rather than features

5. Show - don't tell

6. CTAs should always match the user's goal

7. Present a single Call to Action

8. Make bonus structures and steps clear

9. Make sure the user knows they're getting the offer

10. Make registration forms appear as simple as possible

dave@conversionfactory.com

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http://conversionfactory.com/ebook

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Dave GowansConversion Factory

Thank you

dave@conversionfactory.com