Bettor Communications iGaming Mobile Marketing Presentation

Bettor Communications

Mobile Marketing Digital Media Solutions

for iGaming Operators

Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com

www.bettorcommunications.com

mailto:[email protected]

http://www.bettorcommunications.com/


Bettor Communicationswww.bettorcommunications.com

• Leading iGaming Digital Media Agency

• Experienced Management Team

• Exclusive Global Media Partner Network

• Delivering Profitable Digital Media

• Measurable Results and ROI


www.bettorcommunications.com/contact-us.html



iGaming Digital Media Serviceswww.bettorcommunications.com


Buying

Implementation

Reporting

Optimisation

Planning




iGaming Digital Media Solutionswww.bettorcommunications.com


DigitalMedia

ManagementServices

Ad Networks

Affiliate Marketing

Display Advertising

Email Marketing

Lead Generation

Mobile Marketing

Search Marketing

Social Media

Technology

Television




iGaming Advertising Networkswww.bettorcommunications.com


Targeting Gamblers By...

Behaviour Location

Demographic Season

Content

Keyword URL

Retargeting




iGaming Affiliate Marketingwww.bettorcommunications.com


iGaming Affiliate Networks Affiliate Recruitment Affiliate Reporting

Affiliate Programme OutsourcingiGaming Affiliate Software




iGaming Display Advertisingwww.bettorcommunications.com



Behaviour Publisher

Geo Targeting

Income

Contextual Promotion Age

Retargeting




iGaming Email Marketingwww.bettorcommunications.com


Creative Strategy Behavioural Email Email Technology

iGaming Lead GenerationiGaming Data Brokers




iGaming Lead Generationwww.bettorcommunications.com


Display Email Retargeting

Cost Per Registration Cost Per Lead

Telemarketing




iGaming Mobile Marketingwww.bettorcommunications.com



Timing Mobile App

Operating System

Mobile Device

Contextual Location

Demographic

Mobile Email Mobile Network

Behaviour




iGaming Search Marketingwww.bettorcommunications.com


Pay Per Click

News Content

Link Building




iGaming Social Mediawww.bettorcommunications.com


Pay Per Click

Brand Monitoring

Blogging Video Content

Applications




iGaming Technologywww.bettorcommunications.com


Behavioural Email Technology

iGaming Affiliate Software iGaming CRM Marketing

Online Payment Solutions

White Label Solutions




iGaming Television Mediawww.bettorcommunications.com


TV Advertising TV Sponsorship

Programme DistributionCreative Production

Media Partnerships




http://www.youtube.com/watch?v=R1sg02ECEmg


Target Market Population GDP Per Capita Currency Languages

Belgium 11,007,020 $45,367 EUR Dutch, French, German

Cyprus 838,897 $28,237 EUR Greek, Turkish

Denmark 5,671,050 $60,961 DKK Danish, German, English

Germany 81,799,600 $44,555 EUR German

Italy 60,681,514 $37,046 EUR Italian

Poland 38,501,000 $13,967 PLN Polish, German, English

Romania 19,042,346 $8,666 RON Romanian

UK 62,262,000 $35,646 GBP English

Client X

Target Market Summary



Mobile Network by Target MarketTop Mobile Network Operators

Belgium 1. Proximus (Belgacom) 2. Mobistar (France Telecom / Telindus) 3. BASE (KPN)Subscribers 4,820,000 3,860,000 3,490,000Technology GSM, EDGE, UMTS, HSDPA GSM, EDGE, UMTS, HSDPA GSM, EDGE, UMTS, HSDPA

Cyprus1. Cyta Mobile-Vodafone (Cyprus

Telecoms) 2. MTN (MTN Group) 3. PrimeTel Mobile (PrimeTel Plc)Subscribers 850,000 250,000 N/ATechnology GSM, GPRS, EDGE, UMTS, HSDPA GSM, UMTS a

Denmark 1. TDC (TDC) 2. Telenor (Telenor) 3. Telia (Telia Sonera)Subscribers 4,475,000 2,038,000 1,449,000Technology GSM, UMTS GSM, UMTS GSM, UMTS

Germany 1. Vodafone (Vodafone) 2. Telekom (Deutsch Telekom) 3. E-PlusSubscribers 37,625,000 35,403,000 22,717,000

TechnologyGSM, GPRS, EDGE, UMTS, HSDPA, HSUPA,

HSPA+, LTEGSM, GPRS, EDGE, UMTS, HSDPA, HSUPA,

HSPA+, DC-HSPA+ LTEGSM, GPRS, EDGE, UMTS, HSDPA,

HSUPA, HSPA+, LTE

Italy1. TIM (Telecom Italita, Telfonica 25% 2. Vodafone (Vodafone 77%, Verizon 23%)

3. Wind (Vimplecom 80%, Orascom Telecom 20%)

Subscribers 30,400,000 23,075,000 17,900,000Technology GSM, GPRS, EDGE, UMTS, HSDPA GSM, GPRS, UMTS, HSDPA GSM, GPRS, EDGE, UMTS, HSDPA

Poland1. Orange (TPSA, France Telecom 50%)

2. Plus (Polkomtel, Spartan Capital Holdings) 3. T-Mobile (Deutsche Telecom)

Subscribers 14,009,000 13,709,000 13,276,000

TechnologyGSM, GPRS, EDGE, UMTS, HSPA, CDMA,

NMT 450GSM, GPRS, EDGE, UMTS, HSPA, HSPA+,

LTE CDMA GSM, GPRS, EDGE, UMTS, HSPA, HSPA+

Romania 1. Orange (France Telecom) 2. Vodafone (Vodafone) 3. Cosmote (OTE, Romtelecom)Subscribers 10,400,000 7,600,000 6,500,000

TechnologyGSM, GPRS, EDGE, UMTS, HSDPA, HSUPA,

HSPA+ GSM, GPRS, EDGE, UMTS, HSDPA, HSPA+CDMA2000, EVDO, GSM, GPRS, EDGE,

UMTS, HSDPA, HSPA+

United Kingdom1. Everything Everywhere (France &

Deutsche Telecom 50/50) 2. O2 (Telefonica)Subscribers 27,600,000 22,200,000 19,300,000

TechnologyGSM, GPRS, EDGE, UMTS, HSDPA, HSPA+,

WiFi UMA GSM, GPRS, EDGE, UMTS, HSDPA, HSPA+GSM, GPRS, EDGE, UMTS, HSDPA,

HSPA+

UK Germany ItalyShare of Mobile Media Users 56.60% 40.00% 43.60%Share of Smarthphone Users 51.90% 37% 43.90%Smartphone Installed Audience 25.4m 21.3m 21.1mSmartphone Sales Exceed Feature Phones May-10 Jan-11 Jun-11

By Mobile Handset

Nokia 24.4% Nokia 29.1% Nokia 43.8%Samsung 19.9% Samsung 24.3% Samsung 24.2%

Apple 13.0% Sony Eric. 13.5% LG 7.2%

By Smart Phone

Apple 26.4% Nokia 25.1% Nokia 51.7%HTC 18.5% Apple 22.2% Apple 15.9%RIM 18.3% Samsung 20.2% Samsung 14.1%

Smarthphone Market Share by OS

Symbian 29.6% Symbian 46.4% Symbian 67.1%IOS 27.4% IOS 20.7% IOS 12.9%

Android 18.6% Microsoft 12.5% Microsoft 10.0%RIM 17.1% Android 11.6% RIM 5.2%

Microsoft 4.9% RIM 4.8% Android 4.1%OS Share of Device Traffic - Tablet 1. IOS 90.4% 2. Android 9.1% 3. RIM 0.5%OS Share of Device Traffic - Mobile 1. Android 47.4% 2. IOS 37.7% 3. RIM 6.5% 4. Other 8.4%

Top Acquired Phones in EU Big Five1. Apple iPhone 4 2. Apple iPhone 3GS 3. Samsung Galaxy Ace S5830 4. Samsung - Galaxy S II 5. Apple

iPhone 4S

Top Operating Systems in EU Big Five1. Android 31.2% 2. Symbian 29.9% 3. IOS 20.7% 4. RIM 9.4% 5. Microsoft 5.2% 6. Other 3.4% 7. Palm

0.2%* Data Source was comScore 2012 Mobile Future in Focus


Mobile Devices and OS’

by Target Market



Proposed Media Plan

Mobile Media Networks


Media Targeting Offer UK Germany Italy Denmark Poland Belgium Romania Cyprus CPA*Players

Monthly*Monthly Delivery

Capacity*

1. Display2. Text

Links 3. Rich

Media

1. Network2. Device 3. Vertical4. Gender5. Age,6. Location7. Interests,8. Behaviour9. Day Part

CPC £0.05 £0.06 £0.07 £0.03 £0.06 £0.03 £0.03 £0.03 £80 150 £12,000

CPC £0.08 £0.08 £0.08 £0.07 £0.08 £0.07 £0.07 £0.07 £80 150 £12,000

CPC £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £80 150 £12,000

CPC £0.10 £0.10 £0.10 £0.10 £0.10 £0.10 £0.10 £0.10 £80 150 £12,000

CPC £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £80 50 £4,000

CPC £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £80 400 £32,000

CPC £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £80 250 £20,000

CPC £0.60 £0.60 £0.60 £0.60 £0.60 £0.60 £0.60 £0.60 £80 200 £16,000

CPC £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £80 100 £8,000

CPR £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £80 100 £8,000



Proposed Media Plan

Mobile Media Publishers


Media Targeting Offer € Germany Italy DenmarkPolandBelgiumRomaniaCyprus CPA*

Players Monthly

*Monthly Budget*

Mobile Gambler Data Owners

1. Mobile Number Ownership

1. Age2. Gender3. Lifestyle4. Interest5. Location

CPM £0.10 N/A N/A N/A N/A N/A N/A N/A £80 100 £8,000

1. Mobile SMS Rental CPM £0.12 N/A N/A N/A N/A N/A N/A N/A £80 100 £8,000

Mobile Application Publishers

1. Display2. Text Links

1. Location2. iGaming

Content

CPD £0.60 £0.25 £0.35 £0.25 £0.25 £0.25 £0.25 £0.25 £60 200 £12,000

CPD £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £60 200 £12,000



Proposed Media Plan

Mobile Media Owners


Description Media Targeting Offer UK Germany Italy Denmark Poland Belgium Romania Cyprus CPA*Players

Monthly*Monthly Budget*

Mobile ad networks with established iGaming clients

Network

Age, Gender, Lifestyle Interest,Location

CPC £ 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30

£ 80.00 250 £20,000

In-app advertising CPC £ 0.45 £ 0.45 £ 0.45 £ 0.45 £ 0.45 £ 0.45 £ 0.45 £ 0.45

£ 80.00 125 £10,000

Network CPC £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25

£ 80.00 125 £10,000

Network CPC £ 0.50 £ 0.50 £ 0.50 £ 0.50 £ 0.50 £ 0.50 £ 0.50 £ 0.50

£ 80.00 125 £10,000

Network CPC £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25

£ 80.00 63 £5,000

Network CPC £ 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30

£ 80.00 100 £8,000

Network CPC £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25

£ 80.00 100 £8,000

Adult network CPC £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25

£ 80.00 125 £10,000

Network CPC £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25

£ 80.00 125 £10,000



iGaming Client Experiencewww.bettorcommunications.com





Contact Uswww.bettorcommunications.com

Please feel very welcome to Contact Us and discuss business cooperation on:

Telephone UK: +441908511579

Skype: bettorcommunications

Email: [email protected]

Web: www.bettorcommunications.com

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Bettor Communications iGaming Mobile Marketing Presentation

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Transcript of Bettor Communications iGaming Mobile Marketing Presentation