Content Audit for iGaming - BAC2017

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(You’re Doing It Wrong!) BAC 2017

Transcript of Content Audit for iGaming - BAC2017

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(You’re Doing It Wrong!)

BAC 2017

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@irishwonder IrishWonder’s SEO Consulting

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And, contrary to the popular belief, it’s not just about posting videos of kittens

(or is it?)

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Content

Offsite

Onsite

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Onsite

Sell to

customers

Attract links

Offsite

Create brand

awareness

Create links

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Top 10 URLs ranking for “online casino games”

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https://www.skyvegas.com/ 4163

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https://www.skyvegas.com/ 4163

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Possible issues with existing content

Content needs (onsite and offsite)

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•Duplicate Content

•Unindexable Content

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All affiliates using same game reviews provided by casinos

All casinos using same game descriptions provided by game developers

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Same content

accessible via

different URLs

CMS specific

Affiliate IDs

Multiple versions

of URLs

Same content used

by multiple URLs

Same meta tags on

different pages

Too much

“boilerplate”

content

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Unindexable

Robots.txt

Meta robots

Uncrawlable

links (e.g.

JavaScript)

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… + 200 more URLs linked to via Javascript = uncrawlable, unindexable

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Content

What people

want to see on

your site?

What would

make people link

to your site?

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Analyse what gets linked to on other sites

Analyse what gets shared in the social media

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Typical doesn’t work!

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What to do?

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Identify your issues

Fix them

Listen to your audience

Address their needs

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[email protected]

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