Using Analytics to Gauge Market Interest From Inbound Leads
Transcript of Test Your Marketing Message For Free (Almost!)
1. Orlando, August 3 2010 Test Your Marketing Message For Free
(Almost!) Using Analytics to Gauge Market Interest from Inbound
Leads Trevor Longino Head Guy, CrowdTamers.com @CrowdTamers
2. So Who The Heck Is Trevor? Head Guy at CrowdTamers.com (a
social media marketing / Internet marketing training company)
President of doterati.com (a local interactive marketing
professional Association) Previously: V.P Marketing for
Nextelligence.com (NXEL.PK) Director of PR for Web2 Corp (WBTO.OB)
Website: http://crowdtamers.com Twitter: @CrowdTamers
http://www.linkedin.com/in/trevorlongino Skype ID: trevor.longino
407.374.9079 [email_address] Get this presentation online:
http://www.slideshare.net/crowdtamers
3. So What the Heck are You Going to Learn in the Next 45
Minutes?
How to Split Test Email or Social Media Campaigns
Using Google Analytics to Measure Which Message Comes To Your
Site Most
Measuring User Engagement on Landing Pages
Determining a Course of Action For Your Traditional Media
Campaigns From the Results
4. So What the Heck is Split Testing? Image credit:
http://bit.ly/97zD8p
5. Getting Started With an Email Split Test 1. Do It Yourself:
You need an Email Service Provider You need a list of, ideally,
more than 2,000 double opted-in subscribers You need a message And
you need another message You need an email HTML knowledgeable web
designer who can make your emails and landing pages for you 2. The
Outsourced Approach You need a list of, ideally, more than 2,000
double opted-in subscribers You need a message And you need another
message
6. Two Different Offers for 1 Product
7. Two Different Products for 1 Segment Images from Bronto
Media
8. Landing Pages are Key for ROI! Images from Bronto Media
9. How Do You Split Test Soc. Media?
10. Two Paths to Social Media Testing
Different offers to all audiences
Audience will self-select
Use the power of raw numbers across all social media
outlets
This can be considered somewhat shoddy testing, but it offers
reach for your test
Split test similar channels
Tumblr / Wordpress, Digg / Reddit, etc.
Presents cleaner test results, but does your brand have the
ability to leverage multiple soc. med. channels like this? (Do you
have the following?)
11. So What the Heck is Next? Images from Official Google
Blog
12. How the Heck do You Measure Them? Images from Official
Google Blog Campaign Tagging Link Tracking Advanced Segmentation
Reports & Analysis
14.
http://crowdtamers.com/?utm_source=twitter&utm_medium=social&utm_term=socialmediatraining_internetmarketingtraining&utm_content=50%25off&utm_campaign=awesome_ads
Who the Heck is Going to Click This?
15. http://bit.ly/ca6ntd (yes, that's the same link)
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17. Build Your Segments
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Drilldown by custom segment:
Total Visits
Time on site
Pageviews
Opt ins
Return visits
Social engagement
24. If You've Built Your Links & Segments Correctly
You Will Know:
What message got the most visits by media type
What message got the best user engagement
What message equates to the highest profit for your
business
25. What Is Your Success Metric?
Sales?
Leads?
Branding?
Landing page should route to sales funnel; measure the
resulting sales to determine best campaign
Measure for signups
Measure for time on site and pageviews
26. Convert Your Message
Email
Social Media
Rich Media
Direct Mail / Fliers / Brochures
PR, Surveys, Telemarketing,
Broadcast (obviously)
27. So, Did You Learn:
How to Split Test Email or Social Media Campaigns
Using Google Analytics to Measure Which Message Comes To Your
Site Most
Measuring User Engagement on Landing Pages
Determining a Course of Action For Your Traditional Media
Campaigns From the Results
28.
Questions?
Website: http://crowdtamers.com Twitter: @CrowdTamers
http://www.linkedin.com/in/trevorlongino Skype ID: trevor.longino
407.374.9079 [email_address] Get this presentation online:
http://www.slideshare.net/crowdtamers Follow OMS @OMSummit Join in
the conversation: #OMSORL Shy? Send a question @CrowdTamers
29. Thank You Visit www.onlinemarketingsummit.com f or more
information Follow us @OMSummit