1. Orlando, August 3 2010 Test Your Marketing Message For Free (Almost!) Using Analytics to Gauge Market Interest from Inbound Leads Trevor Longino Head Guy, CrowdTamers.com @CrowdTamers

2. So Who The Heck Is Trevor? Head Guy at CrowdTamers.com (a social media marketing / Internet marketing training company) President of doterati.com (a local interactive marketing professional Association) Previously: V.P Marketing for Nextelligence.com (NXEL.PK) Director of PR for Web2 Corp (WBTO.OB) Website: http://crowdtamers.com Twitter: @CrowdTamers http://www.linkedin.com/in/trevorlongino Skype ID: trevor.longino 407.374.9079 [email_address] Get this presentation online: http://www.slideshare.net/crowdtamers

3. So What the Heck are You Going to Learn in the Next 45 Minutes?

• How to Split Test Email or Social Media Campaigns

• Using Google Analytics to Measure Which Message Comes To Your Site Most

• Measuring User Engagement on Landing Pages

• Determining a Course of Action For Your Traditional Media Campaigns From the Results

4. So What the Heck is Split Testing? Image credit: http://bit.ly/97zD8p

5. Getting Started With an Email Split Test 1. Do It Yourself: You need an Email Service Provider You need a list of, ideally, more than 2,000 double opted-in subscribers You need a message And you need another message You need an email HTML knowledgeable web designer who can make your emails and landing pages for you 2. The Outsourced Approach You need a list of, ideally, more than 2,000 double opted-in subscribers You need a message And you need another message

6. Two Different Offers for 1 Product

7. Two Different Products for 1 Segment Images from Bronto Media

8. Landing Pages are Key for ROI! Images from Bronto Media

9. How Do You Split Test Soc. Media?

10. Two Paths to Social Media Testing

• Different offers to all audiences

• • Audience will self-select

• • Use the power of raw numbers across all social media outlets

• • This can be considered somewhat shoddy testing, but it offers reach for your test

• Split test similar channels

• • Tumblr / Wordpress, Digg / Reddit, etc.

• • Presents cleaner test results, but does your brand have the ability to leverage multiple soc. med. channels like this? (Do you have the following?)

11. So What the Heck is Next? Images from Official Google Blog

12. How the Heck do You Measure Them? Images from Official Google Blog Campaign Tagging Link Tracking Advanced Segmentation Reports & Analysis

13. Campaign Tagging http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578

14. http://crowdtamers.com/?utm_source=twitter&utm_medium=social&utm_term=socialmediatraining_internetmarketingtraining&utm_content=50%25off&utm_campaign=awesome_ads Who the Heck is Going to Click This?

15. http://bit.ly/ca6ntd (yes, that's the same link)

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17. Build Your Segments

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• Drilldown by custom segment:

• Total Visits

• Time on site

• Pageviews

• Opt ins

• Return visits

• Social engagement

24. If You've Built Your Links & Segments Correctly

• You Will Know:

• • What message got the most visits by media type

• • What message got the best user engagement

• • What message equates to the highest profit for your business

25. What Is Your Success Metric?

• Sales?

• Leads?

• Branding?

• Landing page should route to sales funnel; measure the resulting sales to determine best campaign

• Measure for signups

• Measure for time on site and pageviews

26. Convert Your Message

• Email

• Social Media

• Rich Media

• Direct Mail / Fliers / Brochures

• PR, Surveys, Telemarketing,

• Broadcast (obviously)

27. So, Did You Learn:

• How to Split Test Email or Social Media Campaigns

• Using Google Analytics to Measure Which Message Comes To Your Site Most

• Measuring User Engagement on Landing Pages

• Determining a Course of Action For Your Traditional Media Campaigns From the Results

28.

• Questions?

Website: http://crowdtamers.com Twitter: @CrowdTamers http://www.linkedin.com/in/trevorlongino Skype ID: trevor.longino 407.374.9079 [email_address] Get this presentation online: http://www.slideshare.net/crowdtamers Follow OMS @OMSummit Join in the conversation: #OMSORL Shy? Send a question @CrowdTamers

29. Thank You Visit www.onlinemarketingsummit.com f or more information Follow us @OMSummit