TEEN NEGOSYO 2010 LECTURES

Am I Born to be an Entrepreneur?

What is the Real Deal in Becoming an Entrepreneur?

By Anthony Pangilinan

You must know you have something to

Inspire Leadership Consultancy

You must see those willing to

You must be able to do it over and

over again

You must understand you are not designed to do

it alone

The real purpose of business is not

business

1. You must know you have something to offer2. You must see those willing to buy3. You must be able to do it over and over

again4. You must understand you are not designed

to do it alone5. The real purpose of business is not business

Online Responsibility: Respecting Copyright

5th Teen Negosyo Teachers Camp, Baguio City

08 August 2010

Atty. Louie Andrew C. CalvarioIntellectual Property Office

of the Philippines

ENTREPRENEUR

one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods

From Wikipedia

INNOVATION

- introduction of something new- involves generation of ideas- greatly facilitated by Internet

INTERNET

- facilitates communication- access information- marketing

Entrepreneurship + Internet= MORE PROFIT!

Demand of justice: those who contributed to enhance profit (e.g. authors of works) should

also share in the profit.

7 Commandments of Copyright Online

Responsibility

1. Consider everything as copyrighted

COPYRIGHT

- legal protection granted to the rights owner in an original work

- protected by the sole fact of creation, irrespective of the mode/form of expression, as well as their content, quality & purpose

- duration: in general, lifetime + 50 yrs

Copyrighted works:

Original literary & artistic works- books/writings; plays; music; visual arts; designs; films; ads; computer programs; other literary, scholarly, scientific & artistic works

Derivative works- alterations; collections/compilations of works

Also copyrighted:

- works in electronic form or disseminated through the Internet

- bases: irrespective of mode of expression; WIPO Internet Treaties (updates & improves the protection afforded by existing copyright treaties)

Not copyrighted

- ideas, concepts, principles- procedure, system, method/operation- discovery/mere data- news, items of press information- official text & translation of laws- works of the government

2. Search for the copyright owner

Copyright Ownership

- general rule: author (natural person)

- under employment contract:- if part of regular duties: employer- if not part: employee

- under commission contract: creator

3. Ask permission

Ask permission when exercising:

- Economic rights: reproduction; transformation; sale; rental; public display; public performance; communication

- Moral rights: attribution & integrity

No need to ask permission:

- Free use: - making of quotations- inclusion in publication for

teaching purposes- use by the government

No need to ask permission:

- Fair use: - specific purposes (e.g. criticism)- factors to be considered

- purpose & character of use- nature of copyrighted work- amount & substantiality- effect on potential market

4. Follow conditions

Conditions:

- how the rights are exercised- duration of the agreement- royalty fees- etc.

5. Do not circumvent technology

Technological protection measures (TPM)

- computer programs embedded by the copyright owner to prevent his work from being accessed- disabling or going around this program violates the WIPO Internet Treaties

6. Consider the possible consequence of your actions

Copyright Infringement

- exercising any right without permission- aiding or abetting- possession for commercial purposes

Remedies for Copyright Infringement

- Civil: injunction; damages; destruction- Criminal: imprisonment & fine

(1-9 yrs; 50K – 1.5M)- Administrative: cease & desist; fine;

damages

7. Do unto others what you want others to do unto you

THANK YOU!Happy Weekend!

louie.calvario@ipophil.gov.ph

DATE What Happened1806 Humphrey Davy -Light Bulb

March 1876 Alexander Graham Bell - Patent for telephone

Oct 1, 1908 Ford Model T1972 SAP1973 Xerox creates PARC, 1st ever GUI based computer

April 1, 1976 Apple is FoundedAug 12, 1981 IBM Introduces IBM PCJan 19, 1983 Apple lle is introduced and produced for 10.5 years

DATE What HappenedJul 15, 1983 Nintendo entertainment system

Aug 11, 1987 Microsoft releases Windows 1.01

1992 IBM releases OS/2 2.0April 1994 Netscape goes IPODecember 3, 1994 Sony PlaystationMarch 1996 GoogleNov 15, 2001 Microsoft XBOXNov 19, 2006 Nintendo Wii2008 Apple iPhone

The branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science.

Extremely fast change

Unpredictable

High turnover rate of staff

World becoming more interconnected

Speed of communication

Technology eliminates old businesses◦ Palm Blackberry, iPhone◦ Yahoo Google◦ Netscape Mozilla, Internet Explorer◦ Book Stores Amazon◦ Magazines/Printed Media Blogs◦ Xbox, Playstation WiiNew ways of building old things or doing old things

Tech has changed the way we perceived thingsDifferent type of managementDifferent type of product releases

Transfer of data around the world becomes quicker◦ snail mail e-mail chat voice chat video

chatCommunicate easily

New industries being developed as a result◦ Call centers◦ BPO’s◦ Distributed Software

Teams◦ Distributed Research

Building on new technologies Chance to enter old industries in new ways

Risk/Reward FactorEntering new ideas is the highest risk but also gives a high rewardNow is a great time to take some risk

An Idea

An idea is only worth as much as its execution

BUSINESS PLAN

This is how I will execute my idea

PartnershipsFundsLoansColleaguesFriendsFamilyVenture Capitalists

Now what?Continue to innovateCompetitors can phase you outA smart kid with a bright idea could one day take down entire industries

How to Market Your Business

By Ed Pilapil Jr.

The Session in Brief

The objective of this session is to inform and inspire the participants to market their products effectively by covering the following subjects: (1) A definition of marketing, (2) The Importance of Segmenting and Aiming at a particular segment, (3) The Critical factor of Differentiation, (4) Some Guerrilla Marketing Tactics, and (5) The Power of Passion in Reaching the Customer. Please also note that the 4 Ps of Marketing are Imbedded in the presentation.

What is Marketing?

• It is the act of attracting your target market to buy your product or service as often as possible

• It involves research, strategies, tactics and activities

• It is like “buying” your customers so that they will “buy” from you

Aim at the Target• You cannot aim at everybody!• Define your target segment• How do they think?• Where do they work?• Describe their lifestyle• How do they buy?• What is the age range?• Would they love your product?• Is price more important for them or quality?• Is it about the place?

What’s the Difference?• Be aware of the competition

– Direct rivals – Substitutes– New entrants

• Do you plan to compete head on? • What are the consequences of doing so?• Do you plan to differentiate?• What are the advantages?• What do most business gurus and coaches recommend?

Sure Failure: few customers with many

competitors

Unique business but few customers

Many customers but many competitors

High Chance of Success: unique

business with many customers

Differentiation

Demand

Magnetize

• Positioning: a mind and emotional game• Strengthen your brand• Hard sell does not always work!• Effective Marketing magnetizes the customers.

• Use Guerrilla Marketing

Magnetize Word of Mouth

Flyers & Posters

Trial Testimonial

Small Events

DJ Recommends

Website

Be Passionate

• Be passionate about your product or service• Be passionate about serving your customers• Be passionate about improving your product or service

• Be passionate about having fanatic customers.

FREE Stuff• Breakthrough Leadership!

• Monthly Breakthrough Lessons on Leadership• Visit http://www.LeadershipCircles.net

• 7 Ways to Motivate Your Team• A mini‐course on team motivation delivered at your inbox

• Visit http://www.EduardoPilapilJr.com• Click FREE Stuff

• How to Market Your Business• Email ed@leadershipcircles.net• Message: Short Feedback, Market Your Biz, then full name

Impact of Blogs and Social Networking Sites to Business

(Magic Eight Balls)

Jane>e Toral h>p://www.bloggingfromhome.com

What is a blog?

#1 A person can derive income from blogging.

#2 Blogs can be a tool to promote your business.

Ukaymanila.com

#3 Business can adverNse in blogs. Bloggers can earn via ad networks, display ads.

Links per post Text link is added within a blog post

Review or feature Write about a product, service, event or experience

Sitewide ad Image or text ad viewable on all pages in the site.

Join adverAsing network that pays per impression or click like Google AdSense

#4 Dominate social media.

Do you know what people say about you?

Social media is changing the rules of engagement

Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010

#5 Use social networks to influence.

New e-‐mail markeNng systems like Flowtown.com has also integrated social media component.

Winner of DigitalFilipino Social Networking Awards 2010 (Blog category)

1st place: Mommy Talks by Precious BahinNng h"p://www.mommytalks.net/2010/01/real-‐leaf-‐paparazzi.html

BACKGROUND Apl de Ap + MTV Asia + PH DOT

were in search for the next unsigned PINOY ARTIST

Winner of DigitalFilipino Social Networking Awards 2010 (Media VoNng category)

Winner of DigitalFilipino Social Networking Awards 2010 (Social Network category)

#6 Users can leave reviews about you, good and bad.

Twi>er stream

#7 Users through blogs and social networks can influence search engine results.

h>p://developers.facebook.com/plugins

#8 GlobalizaNon of the individual

Thank you!

h>p://www.e-‐commercephilippines.com h>p://www.searchprofileindex.com

Facebook.com/JomarHilario JomarHilario.com

Preparing Yourself For Online Entrepreneurship

Facebook.com/JomarHilarioJomarHilario.com

Tell others that they can learn Online Business from http://www.jomarhilario.com3

Tell others that they can learn Online Business from http://www.jomarhilario.com

Tony Robbins

Jim Rohn6

"If they obey and serve Him, they shall spend

their days in prosperity, and their years in

pleasures." Job 36:11

Always BeClosing

Ben Affleck - “Boiler Room”

Learn How

To SellRobert Kiyosaki

http://www.flickr.com/photos/piranha23

Understandyour buyers

http://www.flickr.com/photos/dannyboyster/

30 days!9

Rm araneta

Bo Sanchez

World Internet Summit

Stephen Pierce

P 80,000

Compute Your Goal

How much to go around the world,

really?

P 133,087 (world)

Let’s travel from Manila.

P 145,172 world

A Business Instead of

“Getting A Job”

Ideas can be life changing.

Sometimes all you need to open the door is just one more good idea. - Jim Rohn

Allowance

Before

ShampooTV Shows

CD Sales Mall Tour

Fans ni John Lloyd...:)

Today, income has 1 -2 sources

Before

AllowanceSideline

Multiple Streams of Income

AllowanceBlogs Sales Pages

Customers

Do You Want This?

Readers & Browsers

Sideline

Multiple Streams of Income

Here’s the pattern thatmost internet millionaires

follow…

Passion / Story

blogger.com

what people always say

your diary

lots of time spent for you

Interested People

UnderstandInternet

Keywords50

Pair Off.

http://www.flickr.com/photos/15732690@N00/

You’ll see a picture, write down as many words that come to

mind when you see the picture.

When done, compare with partner. Cross out

the duplicates.

Wolverine

http://www.flickr.com/photos/melissaclark

KeywordsAttractReaders

Avail of the Online Workshop Club

Email CatcherEmails of Interested people.

Problem / Passion / Story

blogger.com

feedburner.comwhat people always say

your diary

Interested People

UnderstandEmail

Capturing60

Feedburner +Blogger

Facebook.com/JomarHilario JomarHilario.com 62

Facebook.com/JomarHilario JomarHilario.com 63

Single reason why you’re putting up a

site?64

Single reason why you’re putting up a

Facebook Page?65

Yes you want to sell

stuff66

But first you need to get their emails!

Look for Products to sellpaydotcom.com

blogger.com

your diary

Interested People

clickbank.com

Why will people buyfrom you?

Gain trustby givinginfo away

blogger.com

your diary

Interested People

clickbank.com

Create an Outline for an Ebook

doc2pdf.net podomatic.com / youtube.com

blogger.com

your diary

Interested People

Create your own product

clickbank.com

Create an Outline for an EbookRecord, Transcribe, Edit

Look for Products to sellclickbank.com

doc2pdf.net podomatic.com / youtube.com

blogger.com

your diary

Interested People

Create your own product

Compute Your “Cost”

P 999/monthly Internet Access (DSL)

P 500/yearly per Domain Name

P 10,000/monthly x employee / VA

Your Time

Blog (blogger.com)

List Builder (feedburner.com)

Store (ebay.com, multiply.com)

Credit Card Acceptance (paypal.com)

Communications (google docs, dropbox.com)

Other costs

Incorporation: P 10,000?

Lawyer

Accountant

Your IPOD

Be SmartPass on the

work!78

Don’t be “too busy”

Hire employees

Hire Virtual Assistants!

Get a MarketingMindset!

Read this book first.

Read the “end point”

Change your music to “seminars”

Invest in an IPOD + Audiobooks

Download Internet Marketing Jim Rohn,Zig Ziglar,

Yaro StarackFREE Audio Recordings

Listen / befriend entrepreneurs who are

more successfulthan you.

TV Shows - The Philantropist

TV Shows - Royal Pains

TV ShowsComedies

Overcoming great obstacles.

STOP Watching CRIME shows.

Use Youtube for

“inspiration”.

To gain access to my Marketing Secrets

Website, we’ll have a....

Quiz98

Get Another Partner Nearby

I’ll show you a question

Tell each other what you would do in response

to this quiz101

If you answer, you

get access to my “secrets”

Quiz103

Assume:You want my Marketing Secrets revealed to you.

TEEN NEGOSYO 2010 LECTURES

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Transcript of TEEN NEGOSYO 2010 LECTURES

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