TEEN NEGOSYO 2010 LECTURES

Am I Born to be an Entrepreneur?

What is the Real Deal in Becoming an Entrepreneur?

By Anthony Pangilinan

You must know you have something to

offer

Inspire Leadership Consultancy

You must see those willing to

buy

You must be able to do it over and

over again

You must understand you are not designed to do

it alone

The real purpose of business is not

business

1. You must know you have something to offer2. You must see those willing to buy3. You must be able to do it over and over

again4. You must understand you are not designed

to do it alone5. The real purpose of business is not business

Online Responsibility: Respecting Copyright

5th Teen Negosyo Teachers Camp, Baguio City

08 August 2010

Atty. Louie Andrew C. CalvarioIntellectual Property Office

of the Philippines

ENTREPRENEUR

one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods

From Wikipedia

INNOVATION

- introduction of something new- involves generation of ideas- greatly facilitated by Internet

INTERNET

- facilitates communication- access information- marketing

Entrepreneurship + Internet= MORE PROFIT!

Demand of justice: those who contributed to enhance profit (e.g. authors of works) should

also share in the profit.

7 Commandments of Copyright Online

Responsibility

1. Consider everything as copyrighted

COPYRIGHT

- legal protection granted to the rights owner in an original work

- protected by the sole fact of creation, irrespective of the mode/form of expression, as well as their content, quality & purpose

- duration: in general, lifetime + 50 yrs

Copyrighted works:

Original literary & artistic works- books/writings; plays; music; visual arts; designs; films; ads; computer programs; other literary, scholarly, scientific & artistic works

Derivative works- alterations; collections/compilations of works

Also copyrighted:

- works in electronic form or disseminated through the Internet

- bases: irrespective of mode of expression; WIPO Internet Treaties (updates & improves the protection afforded by existing copyright treaties)

Not copyrighted

- ideas, concepts, principles- procedure, system, method/operation- discovery/mere data- news, items of press information- official text & translation of laws- works of the government

2. Search for the copyright owner

Copyright Ownership

- general rule: author (natural person)

- under employment contract:- if part of regular duties: employer- if not part: employee

- under commission contract: creator

3. Ask permission

Ask permission when exercising:

- Economic rights: reproduction; transformation; sale; rental; public display; public performance; communication

- Moral rights: attribution & integrity

No need to ask permission:

- Free use: - making of quotations- inclusion in publication for

teaching purposes- use by the government

No need to ask permission:

- Fair use: - specific purposes (e.g. criticism)- factors to be considered

- purpose & character of use- nature of copyrighted work- amount & substantiality- effect on potential market

4. Follow conditions

Conditions:

- how the rights are exercised- duration of the agreement- royalty fees- etc.

5. Do not circumvent technology

Technological protection measures (TPM)

- computer programs embedded by the copyright owner to prevent his work from being accessed- disabling or going around this program violates the WIPO Internet Treaties

6. Consider the possible consequence of your actions

Copyright Infringement

- exercising any right without permission- aiding or abetting- possession for commercial purposes

Remedies for Copyright Infringement

- Civil: injunction; damages; destruction- Criminal: imprisonment & fine

(1-9 yrs; 50K – 1.5M)- Administrative: cease & desist; fine;

damages

7. Do unto others what you want others to do unto you

THANK YOU!Happy Weekend!

[email protected]

DATE What Happened1806 Humphrey Davy -Light Bulb

March 1876 Alexander Graham Bell - Patent for telephone

Oct 1, 1908 Ford Model T1972 SAP1973 Xerox creates PARC, 1st ever GUI based computer

April 1, 1976 Apple is FoundedAug 12, 1981 IBM Introduces IBM PCJan 19, 1983 Apple lle is introduced and produced for 10.5 years

Presenter

Presentation Notes

Netscape - Largest IPO with no profits - August 1995 -14$ a share to 28$ to 75$ - one day - From 90% Market share in the mid 1990's to less than 1% - Jim Clark March 1996 - Google - Changed the face of internet search with new business models and algorithms - Sergey Brin, Larry Page - IPO January 2004

DATE What HappenedJul 15, 1983 Nintendo entertainment system

Aug 11, 1987 Microsoft releases Windows 1.01

1992 IBM releases OS/2 2.0April 1994 Netscape goes IPODecember 3, 1994 Sony PlaystationMarch 1996 GoogleNov 15, 2001 Microsoft XBOXNov 19, 2006 Nintendo Wii2008 Apple iPhone

The branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science.

Extremely fast change

Unpredictable

High turnover rate of staff

World becoming more interconnected

Speed of communication

Technology eliminates old businesses◦ Palm Blackberry, iPhone◦ Yahoo Google◦ Netscape Mozilla, Internet Explorer◦ Book Stores Amazon◦ Magazines/Printed Media Blogs◦ Xbox, Playstation WiiNew ways of building old things or doing old things

Tech has changed the way we perceived thingsDifferent type of managementDifferent type of product releases

Transfer of data around the world becomes quicker◦ snail mail e-mail chat voice chat video

chatCommunicate easily

New industries being developed as a result◦ Call centers◦ BPO’s◦ Distributed Software

Teams◦ Distributed Research

teams

Building on new technologies Chance to enter old industries in new ways

Risk/Reward FactorEntering new ideas is the highest risk but also gives a high rewardNow is a great time to take some risk

An Idea

An idea is only worth as much as its execution

BUSINESS PLAN

This is how I will execute my idea

PartnershipsFundsLoansColleaguesFriendsFamilyVenture Capitalists

Now what?Continue to innovateCompetitors can phase you outA smart kid with a bright idea could one day take down entire industries

How to Market Your Business

By Ed Pilapil Jr.

The Session in Brief

The objective of this session is to inform and inspire the participants to market their products effectively by covering the following subjects: (1) A definition of marketing, (2) The Importance of Segmenting and Aiming at a particular segment, (3) The Critical factor of Differentiation, (4) Some Guerrilla Marketing Tactics, and (5) The Power of Passion in Reaching the Customer. Please also note that the 4 Ps of Marketing are Imbedded in the presentation.

What is Marketing?

• It is the act of attracting your target market to buy your product or service as often as possible

• It involves research, strategies, tactics and activities

• It is like “buying” your customers so that they will “buy” from you

Aim at the Target• You cannot aim at everybody!• Define your target segment• How do they think?• Where do they work?• Describe their lifestyle• How do they buy?• What is the age range?• Would they love your product?• Is price more important for them or quality?• Is it about the place?

What’s the Difference?• Be aware of the competition

– Direct rivals – Substitutes– New entrants

• Do you plan to compete head on? • What are the consequences of doing so?• Do you plan to differentiate?• What are the advantages?• What do most business gurus and coaches recommend?

Sure Failure: few customers with many

competitors

Unique business but few customers

Many customers but many competitors

High Chance of Success: unique

business with many customers

Differentiation

Demand

LOW

HIGH

HIGH

Magnetize

• Positioning: a mind and emotional game• Strengthen your brand• Hard sell does not always work!• Effective Marketing magnetizes the customers.

• Use Guerrilla Marketing

Magnetize Word of Mouth

FREE

Flyers & Posters

Trial Testimonial

Small Events

DJ Recommends

Website

Be Passionate

• Be passionate about your product or service• Be passionate about serving your customers• Be passionate about improving your product or service

• Be passionate about having fanatic customers.

FREE Stuff• Breakthrough Leadership!

• Monthly Breakthrough Lessons on Leadership• Visit http://www.LeadershipCircles.net

• 7 Ways to Motivate Your Team• A mini‐course on team motivation delivered at your inbox

• Visit http://www.EduardoPilapilJr.com• Click FREE Stuff

• How to Market Your Business• Email [email protected]• Message: Short Feedback, Market Your Biz, then full name

http://www.LeadershipCircles.net

http://www.EduardoPilapilJr.com

mailto:[email protected]

Impact of Blogs and Social Networking Sites to Business

(Magic Eight Balls)

Jane>e Toral h>p://www.bloggingfromhome.com

What is a blog?

#1 A person can derive income from blogging.

#2 Blogs can be a tool to promote your business.

Ukaymanila.com

#3 Business can adverNse in blogs. Bloggers can earn via ad networks, display ads.

Links per post Text link is added within a blog post

Review or feature Write about a product, service, event or experience

Sitewide ad Image or text ad viewable on all pages in the site.

Join adverAsing network that pays per impression or click like Google AdSense

#4 Dominate social media.

Do you know what people say about you?

Social media is changing the rules of engagement

Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010

#5 Use social networks to influence.

New e-‐mail markeNng systems like Flowtown.com has also integrated social media component.

Winner of DigitalFilipino Social Networking Awards 2010 (Blog category)

1st place: Mommy Talks by Precious BahinNng h"p://www.mommytalks.net/2010/01/real-‐leaf-‐paparazzi.html

BACKGROUND Apl de Ap + MTV Asia + PH DOT

were in search for the next unsigned PINOY ARTIST

Winner of DigitalFilipino Social Networking Awards 2010 (Media VoNng category)

Winner of DigitalFilipino Social Networking Awards 2010 (Social Network category)

#6 Users can leave reviews about you, good and bad.

Twi>er stream

#7 Users through blogs and social networks can influence search engine results.

h>p://developers.facebook.com/plugins

#8 GlobalizaNon of the individual

Thank you!

h>p://www.e-‐commercephilippines.com h>p://www.searchprofileindex.com

Facebook.com/JomarHilario JomarHilario.com

Preparing Yourself For Online Entrepreneurship

1

Facebook.com/JomarHilarioJomarHilario.com

Tell others that they can learn Online Business from http://www.jomarhilario.com3

Tell others that they can learn Online Business from http://www.jomarhilario.com

Tony Robbins

5

http://www.jomarhilario.com



Jim Rohn6




"If they obey and serve Him, they shall spend

their days in prosperity, and their years in

pleasures." Job 36:11


SG


Always BeClosing

13

Ben Affleck - “Boiler Room”


Learn How

To SellRobert Kiyosaki

14


http://www.flickr.com/photos/piranha23




Understandyour buyers


http://www.flickr.com/photos/dannyboyster/




30 days!9


JOC


RM


Rm araneta


scc


Bo Sanchez


World Internet Summit


Stephen Pierce


80%


P 80,000


80%


Compute Your Goal

How much to go around the world,

really?

P 133,087 (world)

Let’s travel from Manila.

P 145,172 world

A Business Instead of

“Getting A Job”

Ideas can be life changing.

Sometimes all you need to open the door is just one more good idea. - Jim Rohn

Allowance

Before

KC

MEGA

After

Movie

ShampooTV Shows

CD Sales Mall Tour

Fans ni John Lloyd...:)

KC

Fans

Today, income has 1 -2 sources

Before

YOU

AllowanceSideline

Multiple Streams of Income

After

YOU

AllowanceBlogs Sales Pages

Customers

Do You Want This?

Readers & Browsers

Sideline

Multiple Streams of Income

47

Here’s the pattern thatmost internet millionaires

follow…

Blog

Passion / Story

blogger.com

what people always say

your diary

lots of time spent for you

49

Interested People


UnderstandInternet

Keywords50


Pair Off.

51




http://www.flickr.com/photos/15732690@N00/




You’ll see a picture, write down as many words that come to

mind when you see the picture.




When done, compare with partner. Cross out

the duplicates.




Wolverine

55

http://www.flickr.com/photos/melissaclark


KeywordsAttractReaders

56


Avail of the Online Workshop Club

57


Avail of the Online Workshop Club

58

Blog

Email CatcherEmails of Interested people.

Problem / Passion / Story

blogger.com

feedburner.comwhat people always say

your diary


Interested People


UnderstandEmail

Capturing60


Feedburner +Blogger

61

Facebook.com/JomarHilario JomarHilario.com 62

Facebook.com/JomarHilario JomarHilario.com 63


Single reason why you’re putting up a

site?64


Single reason why you’re putting up a

Facebook Page?65


Yes you want to sell

stuff66


But first you need to get their emails!

67

Blog


Look for Products to sellpaydotcom.com

blogger.com


your diary


Interested People

clickbank.com



Why will people buyfrom you?

69


Gain trustby givinginfo away

70

Blog



blogger.com


your diary


Interested People

clickbank.com


Blog


Create an Outline for an Ebook


doc2pdf.net podomatic.com / youtube.com

blogger.com


your diary


72

Interested People

Create your own product

clickbank.com


http://www.doc2pdf.net


Blog


Create an Outline for an EbookRecord, Transcribe, Edit

Look for Products to sellclickbank.com

doc2pdf.net podomatic.com / youtube.com

blogger.com


your diary


73

Interested People

Create your own product





Compute Your “Cost”

COSTS

P 999/monthly Internet Access (DSL)

P 500/yearly per Domain Name

P 10,000/monthly x employee / VA

Your Time

FREE

Blog (blogger.com)

List Builder (feedburner.com)

Store (ebay.com, multiply.com)

Credit Card Acceptance (paypal.com)

Communications (google docs, dropbox.com)

Other costs

Incorporation: P 10,000?

Lawyer

Accountant

Your IPOD


Be SmartPass on the

work!78


Don’t be “too busy”

79


Hire employees

80


Hire Virtual Assistants!

81


Get a MarketingMindset!

82

Read this book first.

Read the “end point”

Change your music to “seminars”

Invest in an IPOD + Audiobooks

Download Internet Marketing Jim Rohn,Zig Ziglar,

Yaro StarackFREE Audio Recordings

Listen / befriend entrepreneurs who are

more successfulthan you.

TV Shows - The Philantropist

TV Shows - Royal Pains

TV ShowsComedies

Overcoming great obstacles.

STOP Watching CRIME shows.

X

Use Youtube for

“inspiration”.


To gain access to my Marketing Secrets

Website, we’ll have a....

97


Quiz98


Get Another Partner Nearby

99


I’ll show you a question

100


Tell each other what you would do in response

to this quiz101


If you answer, you

get access to my “secrets”

102


Quiz103


Assume:You want my Marketing Secrets revealed to you.

104


Top 10Yahoo Searches

For 2009105


1. Michael Jackson2. Twilight Saga3. WWE4. Megan Fox5. Britney Spears6. _____7. American Idol8. Kim Kardashan9. NASCAR10. Runescape

106

Facebook.com/JomarHilario JomarHilario.com SUBMIT

a. facebook b. twitter c. sanalikad. new moon e. lady gaga f. windows 7

g. iphone h. dantri i. tintinj. billy mays k. naruto l. swine flu

m. stock market n. patrick swayze o. jaycee dugard p. cash for clunkers

q. transformers r. plurks. apple t. glee u. charice

107

Choose One and click Submit

SUBMIT


Tell each other what you would do in response

to this quiz108


a. facebook b. twitter c. sanalikad. new moon e. lady gaga

f. windows 7 g. iphone h. dantri i. tintin j. billy mays k. naruto l. swine flu m. stock market

n. patrick swayze o. jaycee dugard p. cash for clunkers


109


SUBMIT



1. You’ll google/ask someone for the answer.

110


2. You’ll look at the HTML Code (view

source) to find out the answer page.

111


3. You’ll do nothing.

112


4. You’ll pick one answer and click submit.

113



f. windows 7 g. iphone h. dantri i. tintin j. billy mays k. naruto

l. swine flu m. stock market n. patrick swayze o. jaycee dugard

p. cash for clunkers q. transformers r. plurk

s. apple t. glee u. charice

114


SUBMIT




f. windows 7 g. iphone h. dantri i. tintin j. billy mays k. naruto

l. swine flu m. stock market n. patrick swayze o. jaycee dugard

p. cash for clunkers q. transformers r. plurk

s. apple t. glee u. charice

115


SUBMIT



But Jomar, I’m afraid it’ll be the wrong

answer!

116


RedefineFear


Redefine FEAR

118


Redefine False Evidence AppearingReal

119


Redefine FailEarly ActResponsibly

120


Redefine FailEarly ActResponsibly

121


Online Business:

Don’t waste time reading “reviews”

122


Online Business:

Don’t waste time reading “reviews”

Try it out!123


Online Business:

Don’t waste time “making it perfect”

124


Online Business:

Don’t waste time “making it perfect”

Try it out!125


If you endlessly ask

“is this legal”?126


Become a Lawyer!

127


Tip: Remember 10

commandments

128


Tip: Go ask a mentor!(jomarhilario.com)

129



f. windows 7 g. iphone h. dantri i. tintin j. billy mays k. naruto l. swine flu m. stock market

n. patrick swayze o. jaycee dugard p. cash for clunkers


130


SUBMIT



Get your own copy of this presentation

startup.jomarhilario.com

131

http://startup.jomarhilario.com

http://startup.jomarhilario.com


Q132


A133


Did you get any good

ideas?134


Ideas are immortal

135


Are you inspired?

136


Inspiration expires

137


Act immediately.

138


Live Events you can attend:

Aug 11 (Taguig, Manila, 1pm - 6pm) Work from Home as a Virtual Assistant

Sept 3-4 (Cubao,Manila, 10am-530pm)Hands On Internet Marketing Workshop

[email protected]@gmail.com

139






Live Events you can attend:

Aug 13 (Maxwell Hotel, Cebu, 9pm-5pm) Work from Home as a Virtual Assistant

Aug 14-15 (Josh Internet Cafe, Cebu, 9am-5pm)

Hands On Internet Marketing Workshop

[email protected]@gmail.com

140






DO YOU WANT TO KNOW MORE?

Enter your name and email at


141



Saan makikita ang kita?prof. luis t. cruz, jr

Nego-SeminarGo-Negosyo!

only by seeing the INVISIBLE

can we do the IMPOSSIBLE

ang mga nakakakita ng hindi nakikita ng iba ang

siyang kikita!

saan ba makikita ang kita?• Ang negosyo ay hindi

nagsisimula sa puhunan.

• Hindi nagsisimula sa isang “business plan”

• Hindi nagsisimula sa produkto (kahit gaano ito kaganda)

kung hindi sa mga ito, eh saan?

oportunidad!

ang magagaling na

entrepreneur ay

mahusay sa

paghanap ng mga

oportunidad

Mga Posibleng Pagmumulan ng

Oportunidad

saan ba makikita ang kita?

• kung may pangangailangan ang kustomer, may oportunidad para kumita!

• humanap ng pangangailangang hindi pa natutugonan ng mga produkto sa kasalukuyan

1. pagtugon sa pangangailangan ng kustomer na hindi pa natutugunan

mga bagong pangangailangan

• delivery

• laundromat

• review center

mag beer muna tayo

Nung simula, isa lang ang San Miguel Beer...


• hindi dapat matakot sa suliranin!

• iba’t ibang uri ng oportunidad ang dala ng mga suliranin ng lipunan

• mas malaki ang suliranin, mas madaming pwedeng oportunidad!

2. mga suliranin ng lipunan

tubig!!!

polusyon!!!


• hanapin ang mga maliliit ng problemang nararanasan ng mga tao

• humanap ng paraang malutas ang mga ito

• ang matatagumpay na negosyo ay tumutugon sa problema ng kustomer

3. mga maliliit na problemang pang-araw-araw

sari-sari store


• Mabilis magbago ang teknolohiya at dala nito ay maraming oportunidad!

• Ang e-Commerce at e-Business ay mga katotohanan na ngayon!

4. pagbabago sa teknolohiya


• pag nagbabago ang kapaligiran, nagbabago ang kailangan ng kustomer

• anong mga pagbabago ang nangyari na pwedeng lumikha ng oportunidad?

5. pagbabago sa kapaligiran at pagbabago ng kustomer

pati mga kustomer nagbabago!

3pcs for US$12


• Humanap ng ibang gamit sa mga produkto

• Humanap ng ibang lugar o ‘di kaya ibang kustomer

• Minsan mas maganda pa ang oportunidad sa ibang gamit ng produkto

6. panibagong gamit (lugar) sa mga pangkaraniwang bagay

mga bagong gamit

Glutathion

mga bagong lugar


• ok lang manggaya - basta may improvement!

• ang improvement ay dapat nasa larangan ng mga katangainan na gusto ng kustomer.

7. pagandahin ang mga pangkaraniwang produkto

gaya-gaya...

Imitate

Assimilate

Innovate


• Minsan, pwedeng mapa-uso ang mga laos na.

• Tumingin sa mga produkto ng nagdaan at tingnan kung ito’y pwedeng pagkakitaan ngayon.

8. Tumingin sa nakaraan para makakita ng produktong pwedeng buhayin.

Retro!!!

pagbabalik ng dating uso...

noon...

ngayon...

gawing bago ang luma


• maging bukas sa mga pahiwatig ng tadhana.

• buksan ang isipan at tanggapin ang mga darating na ideya

9. minsan hindi mo man hanapin, ang oportunidad, ikaw ang hahanapin nito!

ang kuwento ng Hapee

napakaraming

oportunidad

sa ating

kapaligiran!

kung marunong kayong maghanap...

alin ang magandang

pasukin?

tatlong antas ng pagsusurimayroon

bang bibili ng produkto?

kaya kong gawin o

kakayanin?

ito ba ay hilig ko o

kahihiligan?

Meron bang nangangailangan ng produkto?Sila ba ay magbabayad para dito?

Ito ba ay kayang gawin sa quality na gusto ng kustomer sa halagang pwedeng pagkakitaan?

Ito ba ay hilig mo o bagay na maaaring kahiligan?

alin nga ba ang maganda?

mayroon bang bibili

ng produkto?

kaya kong gawin o

kakayanin?

ito ba ay hilig ko o

kahihiligan?

sa dami ng oportunidad...

maraming salamat po

prof. luis t. cruz, jr.

6/20/2010

1

“Produkto at Serbisyo Ko Eto Na!”

Prof. Reuel K. Virtucioby

Developing and Marketing Actual Products and Services

paano ba magDISENYO ngPATOK na PRODUKTO?

ano ang ibig sabihin ng“VALUE” at paano nitonapapaLAKI ang KITA ko?

paano gumawa ng ASTIGna BRAND NAME?

the power of INNOVATION

Mga tanong. . . . . . .

what is a product?

ano ba talaga, kuya?

GOODS SERVICES IDEAS

Ang PRODUKTO . . . .

Solutions provided to address a

problem of a specific target market

may take any of the following forms:

bow

Ang PRODUKTO ay angkop na SOLUSYON

sa PROBLEMA ng isang natatanging

GRUPO ng mga TAO

6/20/2010

2

what is a winning product idea?

ang PATOK na produkto

Elements of a Winning Product Idea

1. real-world problem

2. appropriate solution

3. Clear & substantial

target market

The target market Focus

H

E

A

L

T

H

C

O

N

S

C

I

O

U

S

+ missing

meat taste

6/20/2010

3

Aling Linda Elements of a Winning Product Idea

1. real-world problem

2. appropriate solution

3. clear & substantial

target market

how to generate winning product ideas

paano ba ‘to, kuya?

Brainstorm on a problem

Determine the target market

Design the solution

a.k.a PROBLEM – SOLUTION method

MacGyver MethodPRODUCT IDEA GENERATION

6/20/2010

4

A product is a solution

Welcome home, Papa!

Ang beautiful naman ng

anak ko!

Papa, kailangan ko

ng black cartolina para

sa school bukas ng

umaga.

Naku, saan ako

kukuha niyan.

Gabing-gabi na!

The American Inventor

NBA Method

EW

USINESS

PPLICATION

PRODUCT IDEA GENERATION

Serendipity walk

Look for any object that strikes your attention

Develop a new business applicationBrainstorm on a problemDetermine the target market Design the solution

NBA MethodPRODUCT IDEA GENERATION

6/20/2010

5

Product Concept Example

Empty water bottleNBA: Water bottle life vest

Product benefit:

• safety gear

• project image as

environment

friendly

Target market:

• resorts

• hotels

• leisure parks

Product-Market Fit


Empty wine bottle


6/20/2010

6

Product-Market Fit

Product benefit:

• ashtray

• project image as

environment

friendly

• promotional

material

Target market:

• restaurants

• pubs

• clubs

• liquor manufacturers

The StairCASE

Steady Tray . . . ella . . . ellaUmbrella

6/20/2010

7

how to increase product value?

paano palakihin kita?

S

E

RV I C E S

Value Chain

P0.50

P2.50

P27

P100

Coffee Beans

Nescafe Sachet

McDonald‟sCoffee

Starbuck‟sCoffee

P

R

I

C

E

INTENSITY OF ACTIVITIES

Farming

Processing

Packaging

Brewing

Serving

Table & Chair

Brewing

Serving

Table & Chair(comfortable)

SE

RV I C

ES

A D D‟L

PR O D U

CTPRODUCT

5x

54x

200x

WiFi

“”PRESTIGE”

VALUE vs. PRICEHALAGA vs. PRESYO

DIESEL WARS

• Premium price (+P0.20/li.)

• 4 pumps / 6 attendants

• 3x bigger area

• Jeepney terminal

• Low price (-P0.20/li. vs. list price)


• Lower price (-P0.25/li.

Vs. CALTEX price)


46% SOM

29% SOM

25% SOM

Is VALUE = PRICE?

Price is what you pay for,

value is what you get

VALUE PRICE

SET BY THE

SELLEREXPERIENCED

BY THE

BUYER

VALUE vs. PRICEHALAGA vs. PRESYO

6/20/2010

8

differentiating your new product

ibahin mo ‘to!

USP – unique selling proposition

stand out from the crowd

stand out from the crowd

ER


sa

IYO?

sa

Iba?

Bakit sa iyo bibili at hindi sa iba?

ER• nearER

• fastER

• cheapER

• bettER qualty

•etc.


6/20/2010

9

naming your new product

sa ngalan ng produktoBrand Value

5 66.56

8 59.79

4 66.62

2 76.25

3 67.62

“If you take away all the cash, investments & physical assets of the company, what will be left is brand equity”

Top 10 most valuable brands 2009

(in millions US$)

1 100.04 6 63.11

7 61.28

9 53.73

10 49.46

Brand Name Generation

• Easy-to-pronounce (madaling sabihin)

6/20/2010

10


Easy-to-remember

(madaling tandaan) K,Q,V,X,Z

alliteration


Easy-to-remember

(madaling tandaan)


Communicates the value (sinasabi ang halaga)

the power if innovation

ang galing ng naiba

6/20/2010

11

Banana chips, anyone? Orlando Dulay

Business:

Innovation:

Initial Capital:

G&BNoodleHouse

P100,000 revenues/day

First to offer BUKO PIE

P===5,000

Bagabag, Nueva Vizcaya

Butch Salvador

Innovation:“Call us and we will repair

your car at home”

Initial Capital: P===100

Business:

Metro Manilaauto body repair

16 franchisesP2million/month

after 2 years

tanong kayo . . .

tanong kayo...

„wag mahiya.

REUEL K. VIRTUCIOExecutive Director

[email protected]

Tel. No. (02)927-5839


Just a click awayTeen Negosyo

iPod & iTunes• A New Way of Listening to Music

2001

American Idol• World’s Most Popular TV Show

2002

Facebook• The Social Networking Phenomenon

2003

Google• Organizing the Way We Look for Information

2004

YouTube• Everyone Is A Star

2005

Nintendo Wii• Reinventing Video Games

2006

iPhone• All New Applications

2007

Hulu.com• Online TV

2008

Farmville• Online Gaming Community

2009

iPad• The Next Step?

2010

Values-driven entrepreneurship

Real LIFE Foundation

Habitat for Humanity

Center for community transformation

VALUE is the importance or worth of something.

Values Driven = Heart Driven

www.naturalhealth.ph

http://www.naturalhealth.ph

Attention to Detail / Craftsmanship

Materials Used

Function / Purpose

Rarity

People

People are most valuable.

This is about people.

Focus on bringing value to people.

RespondNow that you’ve heard...

NeedRespond to what?

OpportunityRespond to what?

LoveYour motivation.

VisionYour guide.

DisciplineYour practice.

JoyYour strength

FaithYour hope.

• “It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better...

• ... The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again...

• ...because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause...

• ...who, at the best knows, in the end, the triumph of high achievement, and who, at worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.”

• - Theodore Roosevelt

Introduc)on to Technopreneurship (12 Commandments)

Jane9e Toral h9p://www.digitalfilipino.com

“The use of technology as an integral and key element in the transforma6on of goods or services.” – Randall Stross

#1 Thou shall give quality content.

#2 Context is king.

#3 Be relevant to your audience.

#4 Encourage par@cipa@on, add fun.

#5 Be a guide, remove frustra@on.

#5 Be a trusted solu@on and community.

#6 Provide convenience.

#7 Keep tes@ng and measure.

#8 Build an audience.

#9 Get inspira)on from others.

Photo credit: PinayAds.com

Internet Search emerges as the top online ac)vity.

Ac@vi@es showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across Na@onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010

#10 Know what’s hot?

#11 Change the rules of the game.

#12 Keep innova@ng.

Have fun! Download handout at

h9p://www.slideshare.net/jane9etoral

h9p://www.e-‐commercephilippines.com h9p://www.searchprofileindex.com

TEEN NEGOSYO 2010 LECTURES

Documents

Transcript of TEEN NEGOSYO 2010 LECTURES