Task Rabbit Case Study, SXSW Edition

FUZZY BUNNIES

startups+

LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

5% (not the real number)

(Proportions are accurate, but metrics on this page are not real values.)

4% 9.75%

30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions

Say each conversion is worth $2

That works out to $26,000 revenue by not waiting.

That’s more than most startups pay for design services, total, prior to launch.

Less risk (and more)

The old way

The new way

The LEAN principle:

reduce INVENTORY, RISK, and WASTE

Make a design decision

Discover that it wasn’t right

Like this...Nobody clicked.

3 MONTHS

3 HOURS

Janice Fraserwww.luxr.co

@clevergirl@luxrco#LeanUX

Thank You!

Design