Task Rabbit Case Study, SXSW Edition

FUZZY BUNNIES

startups+

ux

4evr

LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]


5% (not the real number)


5%

(Proportions are accurate, but metrics on this page are not real values.)

4% 9.75%

30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions

Say each conversion is worth $2

That works out to $26,000 revenue by not waiting.

That’s more than most startups pay for design services, total, prior to launch.


Less risk (and more)

The old way

The new way

)

)


The LEAN principle:

reduce INVENTORY, RISK, and WASTE

Make a design decision

Discover that it wasn’t right

Like this...Nobody clicked.

3 MONTHS

3 HOURS

) )


Janice Fraserwww.luxr.co

@clevergirl@luxrco#LeanUX

Thank You!

Task Rabbit Case Study, SXSW Edition

Design

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