Post on 22-Jan-2018
#targetrun summer 2015creative & media strategic pillars
14
magazines that she takes
with her
summer behavior: out and about
more spend in
mobile, radio, OOH
sites shegoes to for her
next move
15
magazines that she takes
with her
more spend in
mobile, radio, OOH
sites shegoes to for her
next move
summer mindset: serendipity
“bite-sized” content:
:15s in spot TV, radio, digital
“giffy” visual language
inspired by the internet
16
magazines that she takes
with her
more spend in
mobile, radio, OOH
sites shegoes to for her
next move
summer tone: fun, fun, fun
bite-sizedcontent:
:15s in spot TV and mobile
“giffy” visual language
inspired by theinternet
playful language inspired by
mobile chatter
content & editorial alignment
around outdoor activities