Good morning

Today’s Menu

1.  Where we are: Web 2.x

2.  What we’ve learned in 18 months of OpenCalais

3.  Who’s using Sem Tech for what

4.  Our opinions on what’s going to work – and what isn’t

Non-Apologetic Statement

This is going to have a commercial bias

Why..

People need to start deriving financial benefits from semantic technology.

It’s time.

Before we start….

Let’s take a moment to talk

about how we got here –

here being web 2.x

Web 1.0

Aka “The last web we agreed on”

Web 2.0

Take web 1.0, add a liberal

dash of social, generous

amounts of user generated

content, atomize your content

assets and stir until fully

confused

Where are we today?

Extraordinarily Content Rich

Extraordinarily Information Poor

Experientially Deficient

Semantic Technology

That was 10 years of the

web. Let’s look at five years

of semantic technology

Five Years Ago: Invention

From basic conceptual

models to standards.

Today: Innovation

Using those inventions –

an amazing proliferation

of efforts to drive value

and make money on top

of them

Immersion Learning

13 releases

About 100 presentations

Talked with 100+ customers

Heard a million great ideas

13,000 registered developers

6,000 emails

About a gazillion tweets

What We’ve Heard: Six Buckets

Tools

Social

Advertising

Search

Publishing

Interface

Consultant's Refuge

The 2x2 Grid

Marketplace Size

Dis

tinct

ive

Use

r-D

eriv

ed V

alue

Medicine

Accordions

Soap Dirt

Consultant's Refuge

The 2x2 Grid

Marketplace Size

Dis

tinct

ive

Use

r-D

eriv

ed V

alue

“Brand”Domain

Don’tgoHere

VariousKindsofGood

#1 – Enabling Tools

Semantic data management

Semantic data generation

Databases

Integration & Workflow

Marketplace Size

Dis

tinct

ive

Use

r-D

eriv

ed V

alue

✔

#2 - Social

Semantics-powered link sharing

Network mining

News sharing

Tweet mining

Marketplace Size

Dis

tinct

ive

Use

r-D

eriv

ed V

alue

✗

#3 - Advertising

Semantic ad placement

Contextual ad placement

Semantically-driven landing pages

Mashup Ads

Marketplace Size D

istin

ctiv

e U

ser-

Der

ived

Val

ue

✔

#4 – Semantic Search

General “semantic search”

Vs..

Domain specific semantically-enhanced search

Marketplace Size

Dis

tinct

ive

Use

r-D

eriv

ed V

alue

✔

✗

#5 – Publishing

A-Content Producers – from back office to user experience

B-Editorial + Aggregation Publishing Models

C-Robotic publishing – aggregation only

Marketplace Size

Dis

tinct

ive

Use

r-D

eriv

ed V

alue

✔

✗

✔ A A B

C

What Industry?

Leveraged new technology to

deliver a seamless, tactile and

compelling user experience…

And created a $57 Billion market?

Videogames 101 vs. Today’s State of the Web

Great story line

High interactivity, immediate responsiveness

No interruptions

Graphically engaging

Seamless

And

Fun

Zemanta's vision is to help you while you are creating content. Our front-end is wherever your existing workflow is. We are creating deep technology and hiding it behind a simple user experience. Andraz Tori

People want more information in moment. Apture is about wrapping the web experience around you the user, rather than forcing the user to do work to find the content they're looking for. Tristan Harris

Glue leverages semantics to connect people around things and concepts they care about. In the future web, things and concepts will be primary and the pages will be secondary. Alex Iskold

GetGlue.com

Feedly makes news reading fun again. By employing deep semantic technology on the back end for clustering, linking and organizing we’re working to deliver the world’s best news reading experience at the front end. Edwin Khodabakchian

feedly

www.zigglydoodle.biz or

Hmmm…

I wonder why Google

Roadmap

Web 1.0: The web of destinations

Web 2.0: Fragmentation

Web 3.0: Unification – “The Web of Me”

Our Suggestions for Success

Put your idea in the 2x2. Be honest. Stay out of the deadzone no matter how cool

Decide if you’re care about semantics or about user value. If it’s semantics – be a tool vendor.

Don’t fund or spend money on semantic infrastructure beyond what’s necessary. The basic building blocks are available.

Think hard about user experience. Make it amazing.

Thank you