Tague Semtech Keynote 2009
-
Upload
krista-thomas -
Category
Technology
-
view
977 -
download
1
description
Transcript of Tague Semtech Keynote 2009
Good morning
Today’s Menu
1. Where we are: Web 2.x
2. What we’ve learned in 18 months of OpenCalais
3. Who’s using Sem Tech for what
4. Our opinions on what’s going to work – and what isn’t
Non-Apologetic Statement
This is going to have a commercial bias
Why..
People need to start deriving financial benefits from semantic technology.
It’s time.
Before we start….
Let’s take a moment to talk
about how we got here –
here being web 2.x
Web 1.0
Aka “The last web we agreed on”
Web 2.0
Take web 1.0, add a liberal
dash of social, generous
amounts of user generated
content, atomize your content
assets and stir until fully
confused
Where are we today?
Extraordinarily Content Rich
Extraordinarily Information Poor
Experientially Deficient
Semantic Technology
That was 10 years of the
web. Let’s look at five years
of semantic technology
Five Years Ago: Invention
From basic conceptual
models to standards.
Today: Innovation
Using those inventions –
an amazing proliferation
of efforts to drive value
and make money on top
of them
Immersion Learning
13 releases
About 100 presentations
Talked with 100+ customers
Heard a million great ideas
13,000 registered developers
6,000 emails
About a gazillion tweets
What We’ve Heard: Six Buckets
Tools
Social
Advertising
Search
Publishing
Interface
Consultant's Refuge
The 2x2 Grid
Marketplace Size
Dis
tinct
ive
Use
r-D
eriv
ed V
alue
Medicine
Accordions
Soap Dirt
Consultant's Refuge
The 2x2 Grid
Marketplace Size
Dis
tinct
ive
Use
r-D
eriv
ed V
alue
“Brand”Domain
Don’tgoHere
VariousKindsofGood
#1 – Enabling Tools
Semantic data management
Semantic data generation
Databases
Integration & Workflow
Marketplace Size
Dis
tinct
ive
Use
r-D
eriv
ed V
alue
✔
#2 - Social
Semantics-powered link sharing
Network mining
News sharing
Tweet mining
Marketplace Size
Dis
tinct
ive
Use
r-D
eriv
ed V
alue
✗
#3 - Advertising
Semantic ad placement
Contextual ad placement
Semantically-driven landing pages
Mashup Ads
Marketplace Size D
istin
ctiv
e U
ser-
Der
ived
Val
ue
✔
#4 – Semantic Search
General “semantic search”
Vs..
Domain specific semantically-enhanced search
Marketplace Size
Dis
tinct
ive
Use
r-D
eriv
ed V
alue
✔
✗
#5 – Publishing
A-Content Producers – from back office to user experience
B-Editorial + Aggregation Publishing Models
C-Robotic publishing – aggregation only
Marketplace Size
Dis
tinct
ive
Use
r-D
eriv
ed V
alue
✔
✗
✔ A A B
C
What Industry?
Leveraged new technology to
deliver a seamless, tactile and
compelling user experience…
And created a $57 Billion market?
Videogames 101 vs. Today’s State of the Web
Great story line
High interactivity, immediate responsiveness
No interruptions
Graphically engaging
Seamless
And
Fun
Zemanta's vision is to help you while you are creating content. Our front-end is wherever your existing workflow is. We are creating deep technology and hiding it behind a simple user experience. Andraz Tori
People want more information in moment. Apture is about wrapping the web experience around you the user, rather than forcing the user to do work to find the content they're looking for. Tristan Harris
Glue leverages semantics to connect people around things and concepts they care about. In the future web, things and concepts will be primary and the pages will be secondary. Alex Iskold
GetGlue.com
Feedly makes news reading fun again. By employing deep semantic technology on the back end for clustering, linking and organizing we’re working to deliver the world’s best news reading experience at the front end. Edwin Khodabakchian
feedly
www.zigglydoodle.biz or
Hmmm…
I wonder why Google
Roadmap
Web 1.0: The web of destinations
Web 2.0: Fragmentation
Web 3.0: Unification – “The Web of Me”
Our Suggestions for Success
Put your idea in the 2x2. Be honest. Stay out of the deadzone no matter how cool
Decide if you’re care about semantics or about user value. If it’s semantics – be a tool vendor.
Don’t fund or spend money on semantic infrastructure beyond what’s necessary. The basic building blocks are available.
Think hard about user experience. Make it amazing.
Thank you