Systematic MarketingFor Earning Outcomes

Jeff McNeillUniversity of Hawaii at Manoa

2007

Jeff McNeill © 2007 Some Rights Reserved. This work licensed Creative Commons Attribution 3.0

Systematic Marketing

Analysis

Planning

Data Collection

Design

Production

Release

Feedback Preparation

TranslationTesting

Iterative sub-cycles

Iterative sub-cycles

Environmental scanning

Plan-selected methods

Concepts• Longtail• Environmental scanning

– Feedback

• Crowdsourcing– Self-organization, pro-am,

simple tools

• Social media– Communities which have

conversations and collaborations around content they care about

• Network effects

• Transparency• Loss of control• Engage a community

around your content• Gaming• Virtual

worlds/Metaverse• Augmented

reality/Ubicomp• Pulsing behavior