Systematic Marketing (Draft)
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Systematic MarketingFor Earning Outcomes
Jeff McNeillUniversity of Hawaii at Manoa
2007
Jeff McNeill © 2007 Some Rights Reserved. This work licensed Creative Commons Attribution 3.0
Systematic Marketing
Analysis
Planning
Data Collection
Design
Production
Release
Feedback Preparation
TranslationTesting
Iterative sub-cycles
Iterative sub-cycles
Environmental scanning
Plan-selected methods
Concepts• Longtail• Environmental scanning
– Feedback
• Crowdsourcing– Self-organization, pro-am,
simple tools
• Social media– Communities which have
conversations and collaborations around content they care about
• Network effects
• Transparency• Loss of control• Engage a community
around your content• Gaming• Virtual
worlds/Metaverse• Augmented
reality/Ubicomp• Pulsing behavior