Marketing Draft

8/3/2019 Marketing Draft

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About Us

The College of Arts and Sciences Student Council serves asthe highest student governing body in the University of thePhilippines Los Banos College of Arts and Sciences. Itinitiates, organizes, and implements student activities in theCollege of Arts and Sciences, and strives to protect the rightsand welfare of CAS students. It conducts projects whichsupport the students, both academically and environmentally. Itaims to produce well rounded CAS students throughcooperation with the departments and institutes in the Collegeof Arts and Sciences, as well as, CAS individuals,

organizations, sororities, and fraternities. It is composed of aChairperson, a Vice Chairperson, a College Representative,and thirteen college councilors.


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The C.A.S. Student Council

Marion Joyce R. DivinoChairperson

Christian Eduard P. ManalacVice-Chairperson

Rowan Joshua R. DimaculanganCollege Representative

Ben Henry N. BaangFreshmen Representative

Councilors

Elenito H. Bagalihog

Jessica S. Baniaga

Aldrin G. Bautista

Mark Angelo C. BucayMary Joy G. Dalisay

John Kenneth G. Erese

Renato C. Farias, Jr.

Gina-Lyn DS. Laurenciano

Ma. Angelica B. Paredes

Monica E. Revadulla

Antonio Lorenzo T. Santillan

Maria Patricia M. Valdez

Reniel A. Villaflor


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This 2011

CAS Fair 2011 will be held on December 8-9, 2011 at the University of thePhilippines Los Banos Oblation Grounds.

There will be a series of challenging and exciting events during the duration ofthe fair capturing the theme: Di ka lang Iskolar Ng Bayan, Iskolar ka din ParaSa Bayan.


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Sponsorship Packages

OFFICIAL PARTNER

For a sponsorship grant of Php 25,000 and above, the company willreceive the following privileges:

Automatic product lockout;Top billing in:o The UPLB CAS Fair 2011 tarpaulin to be placed

in key spots inside and outside the university;and

o All publicity materials to be released for UPLB aircampaigns;

Option to conduct product sampling and/or settingup own booth during the fair;

Option to distribute flyers from company;

Option to place banners/tarpaulins in specific locations

during the event;Conduct product programs or contests during the programupon request;

Location priority of company streamers;Whole page advertisement in all souvenir programs to bedistributed;

Companys name and logo will be included in all audio -visualpresentations during the Fair;

Option to air company jingle when possible during the fairproper;Acknowledgement of company as corporate sponsor during

the program; andWhole page display of company logo in the CAS Yearbook2011-2012.


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MAJOR SPONSORSHIP A

For a sponsorship grant of Php 15,000 Php 24,999, the company willreceive the following privileges:

Secondary billing in:o The UPLB CAS Fair 2011 tarpaulin to be placed in key spots

inside and outside the university; ando All publicity materials to be released for UPLB air campaigns;

Option to conduct product sampling and/or setting up own boothduring the fair;

Option to distribute flyers from company;Option to place banners/tarpaulins in specific locations during theevent;

Conduct product programs or contests during the program uponrequest;

Secondary priority of company streamers;Half-page advertisement in all souvenir programs to be distributed;


Option to air company jingle when possible during the fair proper;

Acknowledgement of company as corporate sponsor during theprogram; and

Half page display of company logo in the CAS Yearbook 2011-2012.


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MAJOR SPONSORSHIP B


Secondary billing in:o The UPLB CAS Fair 2011 tarpaulin to be placed in key spots


Option to conduct product sampling and/or setting up own boothduring the fair;Option to distribute flyers from company;

Option to place banners/tarpaulins in specific locations during theevent;

Conduct product programs or contests during the program uponrequest;

Secondary priority of company streamers;One-fourth page advertisement in all souvenir programs to bedistributed;


Option to air company jingle when possible during the fair proper;

Acknowledgement of company as corporate sponsor during theprogram; and

Half page display of company logo in the CAS Yearbook 2011-

2012.


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MINOR SPONSORSHIP A


Tertiary billing in:o The UPLB CAS Fair 2011 tarpaulin to be placed in key

spots inside and outside the university; ando All publicity materials to be released for UPLB air

campaigns;

Option to conduct product sampling and/or setting up ownbooth during the fair;

Option to distribute flyers from company;

Secondary priority of company streamers;

One-eighth page advertisement in all souvenir programs tobe distributed;

Companys name and logo will be included in all audio-visualpresentations during the Fair; and

Acknowledgement of company as corporate sponsor duringthe program.


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MINOR SPONSORSHIP B

For a sponsorship grant of Php 2,000 Php 4,999 the company willreceive the following privileges:

Tertiary billing in:o The UPLB CAS Fair 2011 tarpaulin to be placed in key spots


Option to conduct product sampling and/or setting up own boothduring the fair;Option to distribute flyers from company;

Secondary priority of company streamers;

One-eighth page advertisement in all souvenir programs to bedistributed;

Companys name and logo will be included in all audio -visual

presentations during the Fair; andAcknowledgement of company as corporate sponsor during theprogram.


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Budget Proposal

Particular Qty.Unit

Amount Total AmountPublicity Materials

Lampost tarpaulins (4ft x 2ft)Building tarpaulins (5ft x 8ft)Wallposters

108

160.00800.00

Php 1,600.00Php 6,400.00Php 9,000.00

Secretariat Supplies Php 1,000.00

BoothsWiring and light bulbs Php 1,000.00

Lights and Sounds 2 10,000.00 Php 20,000.00

Stage(ie. tent and stage design) Php 3,000.00

Technical SupportCamcorder rentalsLCD Projector rentals 6hrs/day 200/hr Php 2,400.00

Generator Php 4,000.00

SecurityUPF Overtime Php 2,000.00

Volunteers and/or MarshallsSnacksIDs 50 30.00

Php 2,000.00Php 1,500.00

PerformersTalent Fee

(including celebrities)Snacks

Php 60,000.00Php 3,000.00

Fair shirts and Souvenirs Php 5,000.00

PrizesFor Major SegmentsFor Minor Segments

Php 8,000.00Php 5,000.00

TOTAL AMOUNT Php 134,900.00


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History

CAS Fair is an annual activity spearheaded by the CAS Student

Council, in partnership with a number of student organizations,fraternities and sororities, which commemorates the anniversary ofUPLBs College of Arts and Sciences, showcases the talents andachievements of the CAS constituents, and aims to give back to thecommunity of the University of the Philippines Los Banos.


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Background

The College of Arts and Sciences being the largest college in the University ofthe Philippines Los Banos houses a great number of skilled and talented

students, faculty and staff. CAS Fair 2011 is an avenue for these talents andachievements to be seen and recognized.

CAS Fair 2011 is a fun activity intended to reach-out and encourage the CASconstituents to give back to its community. This years CAS Fairaims to raiseenough funds to refurbish the institute libraries in the College of Arts andSciences. In doing this, we are supporting our universitys call for academicexcellence.

CAS Fair 2011will also stage the united voice of every Iskolars cry for a betterquality education through positive propaganda and campaign drives.

Lastly, CAS Fair 2011 will serve as a celebration of the empowerment of theyouth as the future leaders of our nation- future leaders who will strive to be alight to this nation.


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Major Segments

1. Three Good Deeds AdvocacySegment Head: Ben Henry Baang, CAS Freshmen Representative

Segment Date/s: Day before the First Night of the Fair (Wednesday)

Segment Description:Based on a movie adaptation of a book Pay It Forward, This Christmas Season, The CAS StudentCouncil initiates the advocacy to let one reciprocate kindness not to the giver but to someone

else, especially someone you barely know. The person involve must do a deed of kindness to

three people. Those people in turn, must do also a deed to three other people. The purpose of

the advocacy is to spread the charity virus exponentially to as many people as possible in

simple ways, making the world a warmer place one College at a time.

2. Limang Segundo Para Sa Pagbabago ProjectSegment Head: Ben Henry Baang, CAS Freshmen Representative

Segment Date/s: First and Second Night of the Fair

Segment Description:

A nations progress starts from a simple answer, and it only takes a 5 seconds response. The

Limang Segundo para sa Pagbabago Projectstresses on the question, Iskolar ng Bayan, anong

magagawa mo para sa bayan?. It aims to be a national viral campaign that aims to reach all the

SUCs in the whole Philippines. The question is a subtle yet effective response on how the youth,

as the future leaders of this nation, can do something even this early on.

3. CAS Fair 2011 Songwriting Contest

Segment Head: Ben Henry Baang, CAS Freshmen Representative

Segment Date: Second Night of the Fair


This competition is open to all UPLB students who have an interest in song writing and music-

making. The lyrics of the song should revolve around CAS Fair 2011s theme Di ka lang Iskolar

ng Bayan, Iskolar ka din Para Sa Bayan.


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4. Gandang LiCASSegment Head: Jessica Baniaga, CAS Councilor

Segment Date/s: First and Second of the Fair


Gandang LiCAS is an atypical pageant characterizing a UPLB student, an Iskolar ng at para sa

Bayan. The competition aims to characterize a well-rounded UPLB student, who is expected to

have the brains and the character to survive UPLB life. The participants need to maintain grace

and confidence while their ability to

answer UPLB questions and their perseverance to tackle on challenges are being tested and

examined.

Prize/s: Cash Prize of Php 1,500.00

5. ShowCAS: A Talent ShowdownSegment Head: Antonio Santillan, CAS Councilor

Segment Date/s: First and Second Night of the Fair


ShowCAS is an opportunity to showcase the different talents and skills housed in the College of

Arts and Sciences.

Prize/s: Cash Prize of Php 1,500.00

6. BigCASanSegment Head: Gina-Lyn Laurenciano, CAS Councilor

Partner Organization: PI Omicron Fraternity

Segment Date/s: Second night of the Fair


BigCASan is the College of Arts and Sciences version of Flip-top where students can brag about

their professors, courses, or just anything under the sun in a rapping manner.

Prize/s: Cash Prize of Php 1,500.00 and a shirt

7. Top 39 Students CAS students AwardingSegment Head: Gina-Lyn Laurenciano, CAS Councilor



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8. Sky Full of Lighters: Flying Lanterns For a CauseSegment Head: Marion Joyce Divino, CAS Chairperson



Sky full of Lighters is a fund-raising activity where students can purchase flying lanterns for the

benefit of the refurbishing of the different Department and Institute libraries at the College of

Arts and Sciences.

9. CAS Bazaar 2011Coordinator: Marion Joyce Divino, CAS Chairperson

Christian Eduard Maalac, CAS Vice Chairperson

Description:CAS Bazaar 2011 is a two-night bazaar, that will be participated by the different organizations,

fraternities and sororities which are based in the College of Arts and Sciences, wherein they will

be able to raise funds for their organizations cause.

10.CAS Carnival 2011Coordinator: Marion Joyce Divino, CAS Chairperson

Partner Organization: UPLB Grange Association

Description:CAS Carnival 2011 is a one of the main attractions of this years CAS Fair which will include a

Ferris Wheel ride, and a Caterpillar or Octopus ride.

Marketing Draft

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