Post on 17-Oct-2014
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Lessons from SXSW Interactive 2012
Engineering Serendipity— “What we have been doing with Radar is finding a way for
people to use the app really without having to actually use
it,” says Crowley.
Lessons from SXSW Interactive 2012
Lessons from SXSW Interactive 2012
— Search engines acting like near intelligent agents quietly but continuously collecting written & spoken word information, and proactively supplying relevant contextual information
Ambient technology
Lessons from SXSW Interactive 2012
— PersonalGet your hands dirty
—BusinessMake your staff get their hands dirtyA watching brief (for now)
TO DO LIST
Lessons from SXSW Interactive 2012
Big Data & “The End of Privacy”
Lessons from SXSW Interactive 2012
Big Data & “The End of Privacy”
1993
Lessons from SXSW Interactive 2012
1993
2012
Big Data & “The End of Privacy”
Lessons from SXSW Interactive 2012
— The bit we’re interested in today:
— Data sets also grow in size because they are
increasingly being gathered by ubiquitous
information-sensing mobile devices, aerial
sensory technologies, software logs,
cameras, microphones, RFID readers, and
wireless sensor networks
WTF is ‘Big Data’?
Lessons from SXSW Interactive 2012
—data will grow by 50 times by 2020, driven in large part by more embedded systems
IDC Study
Lessons from SXSW Interactive 2012
An aside: third party cookies on my laptop
Lessons from SXSW Interactive 2012
— Historically, as small tribes of hunter and gatherers we had
no concept of privacy. Then, as we became rooted in
towns and villages, we continued to live primarily in the
public square where everyone “knew our business.” With
industrialization and the development of large dense urban
areas, privacy was possible for the more privileged
members of society and then, finally, for all of us. We have
come full circle. Again, we live our lives in a public,
although now digital, square…
Terence Craig,
CEO and CTO of PatternBuilders, a big data analytics companies
The End of Privacy?
Lessons from SXSW Interactive 2012
— "every year, for the foreseeable future, the amount of information you share on the Web will double.“
Zuckerberg’s Law and Facebook’s $100B Privacy Dilemma
Lessons from SXSW Interactive 2012
Imagine how much better search would be if we added… you.
Larry Page, April 2012
Lessons from SXSW Interactive 2012
— PersonalGet informedWhat do you get for free and why?What’s a cookie? Maybe download the plug-inCheck out an app like Geoloqi
— BusinessHow does data relate to our core service offering?What data DO we handle for clientsWhat data COULD we handleGET ACCREDITED – Data Seal
TO DO LIST
Lessons from SXSW Interactive 2012
The Great Tech War
Lessons from SXSW Interactive 2012
—Devices—Mobile operating systems— Social—Online advertising—Connected TV—Commerce
War on many fronts
Lessons from SXSW Interactive 2012
— The “old” Internet is shrinking, and being replaced by walled
gardens over which Google’s crawlers can’t climb.
John Battelle
— "Every time somebody puts a magazine on a phone
[via a native app] now ...we lose a whole lot of
information to the general public discourse – I can't
link to it, so I can't tweet it, I can't discuss it, I can't
like it, I can't hate it.“
Tim Berners-Lee
Open Web vs Walled Gardens
Lessons from SXSW Interactive 2012
— The most challenging problem
we have right now is discovery
of video... we need to solve
discovery on YouTube and
social is a natural enabler“ –
David Lawee, VP M&A,
Strategic Acquisition(s?)
Lessons from SXSW Interactive 2012
— PersonalToo late, they already own you
— BusinessRevisit the first ‘to do list’, highlight and underline MAKING MONEY FROM MOBILEMobile optimised web contentMobile SearchNative vs non-Native AppsBrand utility
TO DO LIST
Lessons from SXSW Interactive 2012
Tyranny of the screen
Lessons from SXSW Interactive 2012
Lessons from SXSW Interactive 2012
Lessons from SXSW Interactive 2012
Lessons from SXSW Interactive 2012
Lessons from SXSW Interactive 2012
Voice & Gesture
AND ROBOTS
Lessons from SXSW Interactive 2012
Source: Stanford HCI Group
Lessons from SXSW Interactive 2012
Source: Stanford HCI Group
Lessons from SXSW Interactive 2012
Lessons from SXSW Interactive 2012
Lessons from SXSW Interactive 2012
TO DO LIST
Thank you
Lessons from SXSW Interactive 2012
—Miro’s Uncanny Valley— Jimmy and the Gin & Tonic
Test— Free will is an illusion