Post on 28-Mar-2015
Sustainability & Business Models
Gill Joy – ESYS plc
Oscar Struijve – Education for Change
Sustainability & Business Models
Introduction Findings from ESYS and EFC studies Models Q&A and Discussion Participants’ examples of useful models
Sustainability & Business Models
Sustainability Study:
Common Services and Digital Infrastructure
ESYS plc
PortAhead Sustainability Study:
Portals
Education for Change Ltd
University of Wales Institute Cardiff
Overview of ESYS study
Service assessments
Outputs & benefits
Stakeholders & linkages
Activities & roles
IESR/ JOIN-UP DIGITAL ENVIRONMENT
•Fit with wider IE
•Likely take-up
•Project > service transition
•Impact of new roles
Recommendations for projects
Recommendations for wider
communities
Wider IE issues
Emerging Framework
issues
Sustainability models
Sustainability – key issues
Routes to sustainability
External dynamics
Criteria for sustainability
Roles, structures, processes
Creating value
External dynamics
•Trends and dynamics of funding modalities
•Timescale set for funding programme strategic goals
•Breadth of markets to be addressed
•Changing external standards
•Market entry strategies of a range of commercial players
•Decisions by major players (eg BL, OCLC etc)
Criteria - Primary
Competitiveness - Adds value- Cost effective
Availability - Ease of access- Simple use/concept
Reliability - Consistent quality
ScalabilityAffordabilityVisibilityOpen standardsInstitutional acceptance
Criteria - Secondary
Factors such as:
Innovation
Knowledge transfer
Impacts on working practices
Staff training
Embedding
Organisational impacts
Roles, Structures, Processes - PROJECTS
PROCESSES
•Embedding in other IE and JISC services needs support
•Influencing commercial players is a barrier
•No funding for scaling up or technology shift
ROLES•Business/commercial skills•Understanding of “service readiness”•Few entrepreneurial leaders
STRUCTURES•Projects (and institutions?) not geared to service delivery•Ownership and risk issues not clear at project level
Roles, Structures, Processes - JISC
PROCESSES
•No overall business/technology management process
•Need to manage expectations of sustainability
•Earlier engagement with commercial sector
•Support to projects for sustainability planning
ROLES
•JISC cannot mandate use of ICT services
• Tension between R&D role and supporting services
•Need market/business roles in development groups
STRUCTURES
• JISC is not a business
• No technology investment/business group
•No structure to manage project:service transition
Routes to sustainability
Interesting project but no continuation of funding
•Outputs used as training tool •Outputs exploited internally by partner institutions•By-products continue to be used / are further developed•Work leads to follow-on project under separate funding
Routes to sustainability
Catalytic effect – project outcomes influence other JISC developments
•Help make more informed specifications for other products/services•Contribution to open source solution
Routes to sustainability
Elements of project IPR exploited
•Software supported but not available as full product or service•Publications, surveys•Methodologies formalised and further developed•Early standards formulation
Routes to sustainability
Project becomes a fully funded JISC Service
•New service in own right•Additional component for existing JISC service
Routes to sustainability
Project becomes self-supporting service
•Public/private funding mix •Fully commercial•Core elements free and premium elements paying
Routes to sustainability: a question …
What is it then, that JISC should try to put on the route(s) to sustainability?
•Grounding in user / stakeholder needs•Portfolio mapping / gapping: feasibility studies and risk assessment•Cost/benefit analysis•Articulate expectations => where is the road supposed to ‘end’ for specific activities?
Models to support JISC planning
•JISC Technology/Business planning
•JISC products/services portfolio
• Engagement Adoption and Sustainability
•Project assessment model
•Classic business model
JISC Strategy
Technology Strategy
Service Development Strategy
Adapt current services/systems
Undertake R&D project
Develop new service/system
Leave to marketplace
Maintain current services/systems
Investment plan – Technology implementation plan – Business models
Procurement (int or ext)
Development Programme
Service level agreement
Service Dev fund
MARKETNEEDS
Technology & investment planning
Em
bedding in IE
Critical mass of usersLow
High
High
JISC Service fully funded
Self sustaining service
Fully funded pilot/demo
JISC endorsed service
JISC product/service portfolio
Em
bedding in IE
Critical mass of usersLow
High
High
IESR
Zetoc
Docusend
X-GrainBALSA
Open URL Router
JISC product/service portfolio
Em
bedding in IE
Critical mass of usersLow
High
High
IESR
Zetoc
Docusend
X-GrainBALSA
Open URL Router
JISC product/service portfolio
Embed in portals
Include commercial targets
Increase user base
Engagement Adoption and Sustainability
From: Intro to Sustainable Portals - GUIDELINES FOR PORTAL PLANNING
http://docs.communitye.net/engage_adopt_sustain/guidelines_html
From idea to sustained provision …
From: Intro to Sustainable Portals - THE BUILDING BLOCKS TO SUSTAINABILITY
http://docs.communitye.net/engage_adopt_sustain/building_blocks_html
Research
Learning and teaching
Administration
Knowledge transfer Other
contexts
Project sustainability assessment
Competitive advantage
Cost to scale-up
Leverages other JISC
investments
Market demand
Project sustainability assessment
Classic business model
Technical inputs:
•feasibility
•performance
Business model
•Market
•Value proposition
•Value chain
•Cost and profit
•Value network
•Competitive strategy
Economic outputs:
•value
•price
•profit
Method of doing business by which a company sustains itself – that is, generates revenue
Discussion topics
Needs analysis and business case development
How to scope and develop the business case for projects and services - two aspects in particular:
do participants believe that the activities funded / explored in these areas address HE/FE needs?; how is / can this be ensured?
is the current system of JISC calls and community responses seen as a good and transparent way of focussing development effort in the areas of portals and Common Services and Digital
Infrastructure? Alternatives / refinements possible?
Discussion topics
Need for new JISC processes and funding mechanisms
What new JISC processes, organisational structures and funding mechanisms are needed to manage sustainability and expectations throughout the programme/project lifecycle?