Sustainability & Business Models Gill Joy – ESYS plc Oscar Struijve – Education for Change.
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Transcript of Sustainability & Business Models Gill Joy – ESYS plc Oscar Struijve – Education for Change.
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Sustainability & Business Models
Gill Joy – ESYS plc
Oscar Struijve – Education for Change
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Sustainability & Business Models
Introduction Findings from ESYS and EFC studies Models Q&A and Discussion Participants’ examples of useful models
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Sustainability & Business Models
Sustainability Study:
Common Services and Digital Infrastructure
ESYS plc
PortAhead Sustainability Study:
Portals
Education for Change Ltd
University of Wales Institute Cardiff
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Overview of ESYS study
Service assessments
Outputs & benefits
Stakeholders & linkages
Activities & roles
IESR/ JOIN-UP DIGITAL ENVIRONMENT
•Fit with wider IE
•Likely take-up
•Project > service transition
•Impact of new roles
Recommendations for projects
Recommendations for wider
communities
Wider IE issues
Emerging Framework
issues
Sustainability models
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Sustainability – key issues
Routes to sustainability
External dynamics
Criteria for sustainability
Roles, structures, processes
Creating value
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External dynamics
•Trends and dynamics of funding modalities
•Timescale set for funding programme strategic goals
•Breadth of markets to be addressed
•Changing external standards
•Market entry strategies of a range of commercial players
•Decisions by major players (eg BL, OCLC etc)
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Criteria - Primary
Competitiveness - Adds value- Cost effective
Availability - Ease of access- Simple use/concept
Reliability - Consistent quality
ScalabilityAffordabilityVisibilityOpen standardsInstitutional acceptance
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Criteria - Secondary
Factors such as:
Innovation
Knowledge transfer
Impacts on working practices
Staff training
Embedding
Organisational impacts
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Roles, Structures, Processes - PROJECTS
PROCESSES
•Embedding in other IE and JISC services needs support
•Influencing commercial players is a barrier
•No funding for scaling up or technology shift
ROLES•Business/commercial skills•Understanding of “service readiness”•Few entrepreneurial leaders
STRUCTURES•Projects (and institutions?) not geared to service delivery•Ownership and risk issues not clear at project level
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Roles, Structures, Processes - JISC
PROCESSES
•No overall business/technology management process
•Need to manage expectations of sustainability
•Earlier engagement with commercial sector
•Support to projects for sustainability planning
ROLES
•JISC cannot mandate use of ICT services
• Tension between R&D role and supporting services
•Need market/business roles in development groups
STRUCTURES
• JISC is not a business
• No technology investment/business group
•No structure to manage project:service transition
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Routes to sustainability
Interesting project but no continuation of funding
•Outputs used as training tool •Outputs exploited internally by partner institutions•By-products continue to be used / are further developed•Work leads to follow-on project under separate funding
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Routes to sustainability
Catalytic effect – project outcomes influence other JISC developments
•Help make more informed specifications for other products/services•Contribution to open source solution
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Routes to sustainability
Elements of project IPR exploited
•Software supported but not available as full product or service•Publications, surveys•Methodologies formalised and further developed•Early standards formulation
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Routes to sustainability
Project becomes a fully funded JISC Service
•New service in own right•Additional component for existing JISC service
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Routes to sustainability
Project becomes self-supporting service
•Public/private funding mix •Fully commercial•Core elements free and premium elements paying
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Routes to sustainability: a question …
What is it then, that JISC should try to put on the route(s) to sustainability?
•Grounding in user / stakeholder needs•Portfolio mapping / gapping: feasibility studies and risk assessment•Cost/benefit analysis•Articulate expectations => where is the road supposed to ‘end’ for specific activities?
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Models to support JISC planning
•JISC Technology/Business planning
•JISC products/services portfolio
• Engagement Adoption and Sustainability
•Project assessment model
•Classic business model
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JISC Strategy
Technology Strategy
Service Development Strategy
Adapt current services/systems
Undertake R&D project
Develop new service/system
Leave to marketplace
Maintain current services/systems
Investment plan – Technology implementation plan – Business models
Procurement (int or ext)
Development Programme
Service level agreement
Service Dev fund
MARKETNEEDS
Technology & investment planning
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Em
bedding in IE
Critical mass of usersLow
High
High
JISC Service fully funded
Self sustaining service
Fully funded pilot/demo
JISC endorsed service
JISC product/service portfolio
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Em
bedding in IE
Critical mass of usersLow
High
High
IESR
Zetoc
Docusend
X-GrainBALSA
Open URL Router
JISC product/service portfolio
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Em
bedding in IE
Critical mass of usersLow
High
High
IESR
Zetoc
Docusend
X-GrainBALSA
Open URL Router
JISC product/service portfolio
Embed in portals
Include commercial targets
Increase user base
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Engagement Adoption and Sustainability
From: Intro to Sustainable Portals - GUIDELINES FOR PORTAL PLANNING
http://docs.communitye.net/engage_adopt_sustain/guidelines_html
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From idea to sustained provision …
From: Intro to Sustainable Portals - THE BUILDING BLOCKS TO SUSTAINABILITY
http://docs.communitye.net/engage_adopt_sustain/building_blocks_html
Research
Learning and teaching
Administration
Knowledge transfer Other
contexts
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Project sustainability assessment
Competitive advantage
Cost to scale-up
Leverages other JISC
investments
Market demand
Project sustainability assessment
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Classic business model
Technical inputs:
•feasibility
•performance
Business model
•Market
•Value proposition
•Value chain
•Cost and profit
•Value network
•Competitive strategy
Economic outputs:
•value
•price
•profit
Method of doing business by which a company sustains itself – that is, generates revenue
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Discussion topics
Needs analysis and business case development
How to scope and develop the business case for projects and services - two aspects in particular:
do participants believe that the activities funded / explored in these areas address HE/FE needs?; how is / can this be ensured?
is the current system of JISC calls and community responses seen as a good and transparent way of focussing development effort in the areas of portals and Common Services and Digital
Infrastructure? Alternatives / refinements possible?
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Discussion topics
Need for new JISC processes and funding mechanisms
What new JISC processes, organisational structures and funding mechanisms are needed to manage sustainability and expectations throughout the programme/project lifecycle?