Post on 14-Sep-2014
description
Welcome
Matt Young
Cosmic
@Cosmic_Matty
What is superfast business?
• Superfast Business is a European Funded programme
of fully funded business support for SMEs
• Delivered by Peninsula Enterprise, working with the
Local Authorities & Connecting Devon & Somerset
broadband rollout project
Superfast Business Support
• Business advice and specialist support to help growth businesses maximise the opportunities of Superfast Broadband and associated technologies.
• Businesses can get support to:
– Developing an ICT strategy
– Developing your ICT network/ infrastructure
– Engaging new and existing customers
– Collaboration
– Client Relationship Management Systems
– Flexible working
– Moving your business to the Cloud
– Business Continuity
• Eligibility criteria apply to businesses accessing the service
The Connectivity “Revolution”
Support Available – 12 hours of support
1. Register on our website (which incorporates the Knowledge Hub). www.superfastbusiness.co.uk to unlock access to a range of resources and materials
2. Check your eligibility
3. Let us know what areas of ICT and technology you might be interested in
4. Talk to our Client Relationship Co-ordinator to check your eligibility and arrange an appointment with one of our dedicated Business Advisers
Next Steps
Developing an ICT strategy Developing your ICT network/ infrastructure
Engaging new and existing customers Collaboration
Client Relationship Management Systems Flexible working
Moving your business to the Cloud Business Continuity
http://www.youtube.com/watch?v=G7KZR9
NwKQQ
• www.superfastbusiness.co.uk
• twitter @superfastbiz
• Facebook www.facebook.com/superfastbiz
• join our LinkedIn group 'Superfast Business SW'
• info@superfastbusiness.co.uk
• 0845 603 8593
Stay up to date
Making the most of social media
Matt Young
Cosmic
@Cosmic_Matty
An Internet
minute
Advertising
TV
Mail shots
PR
Radio
Old world marketing
PR
Search
TV
Mobile
Social media
Radio
affiliate
Webinars
PPC
Rapid
Fragmented
Two way
Website
New world marketing
What else has changed?
Customers…
• Have higher expectations
• Mobilisation – real time commentary
• They talk to each other – social media
The world has changed
• Instantaneous response
• Accessibility
• Transparency
• Accountability
People change
• Gen X
• Gen Y
• Gen Z
• Baby Boomers
• Millennials
• Digital Natives
Getting the most from social
media for business
• Average age of Facebook user in UK?
• Average age of Twitter user UK?
• % of pensionable age UK residents on Facebook
Did you know?
• Twitter’s fastest-growing age group?
• 79% increase since 2012
• Facebook’s fastest-growing age group?
• 51% increase since 2012
Social Media for your business
1. Listen
2. Share
3. Content creation
4. Broadcast with style
5. Using social media to learn
Listen
Google Alerts Twitter Google Reader
Share & converse
Twitter Facebook LinkedIn Pinterest Newsletter
Content creation & Broadcast
You Tube Blog Flickr iTunes/podcasts
Community building
Forum Facebook Groups LinkedIn Groups Virtual worlds
Social media engagement ladder
Less time More time
Listen
Use social media for sales
• Listening for social cues
– Listening for your brand and reputation
• Listen to hashtags for mention of needs #
• Check social media search terms
– Check out your reputation
• Check SERPs of your phrases
• Check review sites
• Ready crisis management plan
Hashtag ideas
• Sector specific
• #accounting
• #mortgage
• Geographic specific
• #Exeter
• #Devon
• Campaign specific
• #greenenergy
• Media specific
• #journorequest
• #prrequest
Listen – Tweetdeck/Hootsuite
Google Alerts
• Listen for sales opportunities
• What’s the best way to…?
• How do I …?
Share
Be part of the community
• Sharing content helps you to ‘be part of a community’
• Amplifying content
• Fuel and support the eco-system
1. Helping person who created the content – they will
reciprocate
2. Can maintain an independent point of view – you can be
seen as a content ‘curator’ it’s not all about you
3. ‘Here’s something someone else says – what do you think?’ Helping stimulate conversation
Create content
Adapted from ‘Media Cloverleaf’ by Richard Edelman
‘Content first’ strategy
‘Tradigital’
E-news
Forums
Digital magazines
Traditional
Media
Press
Social
networks
Twitter YouTube
Website
Responsive design
Mobile enabled
Owned Content
Video, blogs,
photos
Content?
• Facts & figures = Infographics
• Showcase your staff
• Showcase businesses you work with
• Photos and video
• Blog posts
• Become a storyteller
• Re-use many times
Content
Creating a band of influencers
Influencers like Tanya Burr
Tanya has 1,784,296 subscribers on YouTube
Align your brand…
• Mulberry – ‘hand crafted in Britain’ brand
• Commissioned a series of focusses on similar brands
• Wedgewood
• Aston Martin
• Mackintosh
• Saying – ‘we are like these brands’ #mulberryteacup
Campaigns are big engagement
Inward tourism
Australian tourism association
Pledge your promise to visit the outback
once in your life
Use of visual in social media
• Visual media is really important
– Twitter (shows under Tweet)
– Flickr
Become a storyteller
Make it visual, engaging, emotional
Video please
• 1 in 3 Millennials watch online material and virtually no broadcast TV
• What content?
• Video – for sales & marketing
• Product descriptions, visualisations • Expert analysis, talks • Case studies, testimonials
Becoming significant in Search Results Pre sales – research Post sales - support
Look to use more video
http://www.youtube.com/watch?v=HXNfDO-hGF0
Customer support
Creating video content for customer retention: Sony Xperia have created a YouTube channel of all their support and advice guides.
• 75million users
• 2/3 of holiday destination choices from the female of the
house
And
• 70% of Pinterest users are female
Marks and Spencer
• Destination specific boards
– Things to do in…
– Kids days out in….
– Luxury days out in….
– Girls breaks in …..
• Mini video
– Vine -6 second video
– Instagram – short video
– Companies using vine as
evangelists for their products
– Virgin mobile, Lowes, Trident
all use it
– Snapchat….
Easy content planning
Content planning
6 week content planner w/c ---------
--- 1 2 3 4 5 6
Planned
events/seas
onal fixtures
Video
Photos
Blog
E-newsletter
• Schedule posts for most popular times of the day
• If you schedule – don’t forget to be available for responses
• Work with your planned business activities
• Think about seasonal opportunities
• Create your own opportunities!
How much Klout do you have?
Using social media to learn
Learn using Blogs
• “Blogs are great for learning from others,
reflection, story sharing, facilitating
connections among people, philosophising,
and much more”
• “Writing a blog is a learning activity, of
course, but reading the best blogs that are
available is one of my most productive
learning experiences.”
http://feedly.com/index.html#discover
YouTube
• Harvard Business School
• Khan Academy
• Any learning…
• YouTube Edu
Most Universities YouTube
channels
Podcasts
iTunes – Leadership…
Don’t forget learning from Facebook and Twitter
Follow influencers, peers, phrases of value
Analyse your success
8 KPIs for social media
1.Number of Fans and Followers Basic but important – how many followers, new followers and equally important unfollowers
2. Demographics and Location – What’s the % males, females, where are they based what time do they use SM, what are their interests
3. Number of active followers – Active users is a really important indicator as you want relevant and influential people who actively interact and engage with your company.
4. Likes, Shares and re-tweets– Are your posts relevant and interesting to your followers? What % of posts have interactions. IF not change engagement strategy
5. Number of comments - Are you engaging in two
way conversation and what’s the speed of response
6. Number of mentions – How often are people
interacting with you?
7. Traffic back to website - % of traffic from social
media
8. Your Klout Score - Your overall influence in social
media
Understanding analytics
• Who are your visitors
• How do they get to your site
• What do they do once they are there
Likes
Likes Comments and Shares
Post detail
Demographics
Top tips for social media for business
1. Listen to peers, staff, competitors
2. Learn – use blogs, YouTube and LinkedIn to learn
3. Create content, visual, compelling stories
4. Choose your expert areas and dominate using Blogging
5. Hootsuite – manage content, filter
6. Create a crisis plan ready for the crisis, respond quickly
7. Benchmark yourself against your peers
Questions?
• www.superfastbusiness.co.uk
• twitter @superfastbiz
• Facebook www.facebook.com/superfastbiz
• join our LinkedIn group 'Superfast Business SW'
• info@superfastbusiness.co.uk
• 0845 603 8593
Find out more