Superfast Business: Social Media Day 2014

ANIMATION EVENT

Social Media Day

Chris Lyons, Superfast Business Partnership Manager

Roll Out

• The Government ambition is to have the best Superfast

Broadband Network in Europe by 2016.

• By 2014 two thirds of UK premises (residential and business)

will have access to superfast broadband

• Improved broadband (above 2Mbps) to every home and

business in the project area for Gloucestershire by end

2015

• Faster broadband (30Mbps or more) to around 90% of

homes and businesses in Gloucestershire by end 2015

• To find out about the roll out of faster broadband in your

area visit www.fastershire.com

http://www.fastershire.com/

What is Superfast Business?

• Superfast Business is a European Funded programme of fully

funded business support for SMEs

• Free Events, Free 1 to 1 Advisor Meeting, Free Specialist

Workshop , Free Time Stamped Market Ready Support Plan.

• Delivered by:

o Business West in Gloucestershire, South Gloucestershire, BANES & Wiltshire

o Peninsula Enterprise in Devon and Somerset

o Wessex Enterprise in Dorset

• Business advice and specialist support to help growth businesses maximise the

opportunities of Superfast Broadband and associated technologies.

• Benefits for businesses can include:

Competitive advantage

Increased productivity

Access to new markets

Remote working

Opportunity for innovation

Efficiency and timesaving

• Eligibility criteria apply to businesses accessing the service

Superfast Business Support

09:30 - Presentation - An overview of how social media is a vital

element to business by Andy Poulton – Abby & Avon Room

10:30 - Break

10:45 - Workshop 1 - Twitter by Rod Gordon – Blenheim Room

10:45 - Workshop 2 - YouTube by Andy Poulton – Merlin Room

10:45 - Workshop 3 - LinkedIn by Neil Wilkins – Javelin Room

10:45 - Workshop 4 - Facebook by Lucy Bourne – Abby & Avon

Room

11:45 - Break





Room

13:00 - Lunch

13:45 - Presentation - Social Media Management wrap up by

Lucy Bourne – Abby & Avon Room

14:30 - Q&A with specialists

15:00 - Finish

Andy Poulton

Noah Kalina – Everyday

• A photo a day for 12 years • 4380 pictures – 1 video • 30.5m views on YouTube

Now that’s the power of web

marketing

Web Marketing is a Marathon

There are very few quick wins

Why use Social Media?

The internet is

constantly evolving


Evolution


Because your clients do!

Social Media is Rocket Science

This is Rocket Science Social Media is NOT Rocket Science

Sales Channel

My target market

doesn’t use Social

Media

18-29

83%

30-49

77%

50-64

52%

65+

32%

Source: Pew research Centre By Age

Male 62% Female

71%

Source: Pew research Centre By Gender

To £25k

72%

£25k - £42k

65%

£42k - £65k

66%

+£65k

66%

Source: Pew research Centre By Income

Facebook

67%

Google+

35%

LinkedIn

20%

Source: Pew research Centre By Site

Which Sites should I use?

Facebook LinkedIn Twitter YouTube Google+ Instagram Pinterest Vine

- 1.3 bn Best for Business to Consumer

- 330 m Best for Business to Business

- 280m Good for B2C and B2B

- 1 bn Best for visual learners

- 540m Good for SEO

- 200m Good for photogenic subjects

- 70m Great for photogenic subjects

- 40m Great for short/sharp video

Social Media is for everyone

• Raise Awareness

• Build Credibility

• Publish News and Updates

• Share Ideas

• Engage in Communication 2 way

Social Media is a platform that allows you to

• Engage in Communication

• Share Information

• Communicate with other

customers

• Share Ideas

2 way

Social Media is a platform that allows your

customers to -

• Stay in touch with existing clients

• Reach out to new audiences and markets

• Communicate with 10s, 100s, 1,000s, millions

• Better understand related markets

Social Media helps business to…

350 d

iffere

nt site

s

Go where your

clients are!

Rule Number One

See Rule

No.1

Rule Number Two

Go where your clients

are!

So, where are they?

How do you know where they are?

Ask –

Customers

Suppliers

Friends and Family

Colleagues

Which Social Media sites would you expect

to find us on?

Know your customers

Now you know where they are, what should you do?

Integration

1 – Define your goals

Define your goals

1. Branding

2. Building Interaction

3. Sharing vouchers/offers

4. Drive traffic to website

5. Market new services / products

S

M

A

R

T

Specific

Measurable

Achievable

Realistic

Timed Example

I want to add 100 new

Followers/Likes/Contacts per month

during Q3 2014

Define your goals

2 – Define your audience

Go where your

clients are!

So, where are

they?

Define your audience

Know your customers

3 – Understand the platforms

Understand the platforms

Facebook

• 1.3 Bn users – 29m in UK

• 3.2bn comments made every day

• Great for “buzz building”

• Targeted advertising

• Best for Business to Consumer

Linkedin

• 330m users, 12m in UK

• Professional to Professional


• Best for Business to Business


Google+

• 350m users are on Google+

• 2bn “+1”s per day

• Important for SEO

• B2B and B2C


Pinterest

• 310m internet users use Instagram

• 70% are women

• Especially appealing to the 18-49 age group

• Great for photogenic products


Twitter

• 280m internet users are on Twitter

• Short, sharp communications


• B2B and B2C


Instagram

• 195m internet users use Instagram

• 40m photos shared every day

• Especially appealing to the 18-29 age group

• Great for photogenic products


YouTube

• 1 billion visitors per month

• 6 billion hours watched per month

• Appeals to those who watch rather than read

• Inform, advise, coach/teach


4 – Plan your content

Plan your content

Content has to be

• F

• A

• R

• E

• Fresh

• Appropriate

• Relevant

• Engaging

Plan your content

What do your clients

want to

• Read about

• Learn

• See

• Share

• Develop a schedule

• Consistency helps

people “tune in”

When will you post?

Plan your content

5 – Build your presence

Build your presence

• Develop your profiles – Business and/or Personal

• Include photograph to build engagement

• Keep it brief

• Talk about benefits not features

Build your presence

• Speak to people – not AT them

• Always reply to direct comments and questions

• Engage in conversations

• 80% - be friendly, re-tweet / Comment / Engage

• 20% - Add new content

• Join groups and participate

Be active

6 – Maintain your profile

Maintain your profile

• Check your accounts daily

• Thank re-Tweets

• Thank new followers/Likes/Connections

• Respond to comments

• Reply to questions

• Find new Likes/Followers/Connections

• Find authoritative people and Follow/Like their followers

• Connect with people in Groups [Facebook/Linkedin]

• Search for branded terms to see who is talking about

what


Invest

30 Minutes

per day


Measure your performance

• Google Analytics

• Twitter Analytics

• Facebook Insights

• LinkedIn Stats

• Sprout Social

• Mention.net

Don’t wait

Post NOW

What’s Next…….. • Understand WHERE Social Media fits in your Marketing Mix

• WHICH Social Media sites are used by your market

• WHO in your business is the best person

• SET UP business accounts and profiles

• RESEARCH how the competition are using Social Media

• FIND people/businesses to Like/Follow/Connect

• GET POSTING

• KEEP AT IT

Find me www.enterprise-oms.co.uk

[email protected]

Follow me Twitter @andypoulton

Linkedin AndyPoulton

Phone me 01793 23 80 20

07966 54 71 46

09:30 - Presentation - An overview of how social media is a vital

element to business by Andy Poulton – Abby & Avon Room

10:30 - Break





Room

11:45 - Break





Room

13:00 - Lunch

13:45 - Presentation - Social Media Management wrap up by

Lucy Bourne – Abby & Avon Room

14:30 - Q&A with specialists

15:00 - Finish

Lucy Bourne

Cloud2020

Want to get started with Social Media?

Want to manage more than one Social Media channel?

Want to schedule messages for the future?

Want to understand your market better?

Want to further understand the effectiveness of your social media

output better?

Social Media Management

Superfast Business: Social Media Day 2014

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