BT Business Superfast Broadband and New Business Technology.
Transcript of BT Business Superfast Broadband and New Business Technology.
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Superfast Broadband and New Business
Technology
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How superfast broadband will change the way we work – and what BT Business customers are doing with it alreadyLisa RavenscroftHead of Fibre Broadband and Value-Added Services BT Business
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1) Mass access to broadband has already changed society and commerce in many ways – some of them a little surprising
2) The superfast revolution is accelerating these trends, and enabling some new ones
3) Businesses, business models and the skills required to capitalise are all changing
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It’s really changing how we access
knowledge In about as radical a way as the printing
press did
Content is being democratised – and
commoditised
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It’s really changing how we
trade
We’ll spend $1.4trillion online
by 2015
Ecommerce transactions are
growing 19% YoY, globally
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It’s even changing our
political normsDuring revolutionary activity in
Egypt in 2011, the internet was “turned off”
The denial of internet access to the public as a political weapon –
that’s new…
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And apparently even our brains…
The Economist thinks we’re developing “A generation of
magpie minds”
Nicholas Carr’s book “The Shallows” investigates the multitasking, connected culture and its impact on
memory, learning and reading
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In sum, we’re communicating more -
and differently
107 trillion emails sent in 2010
(that’s 107,000,000,000,000)
25 billion tweets – some of them about your
companiesA brand new paradigm –
one to many communication
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This reliance on connectivity has pushed
broadband provision onto the national political
agenda
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So what is superfast broadband?
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Openreach is rolling out the Next Generation
Access network in the UK – using fibre optic cable
which can carry lots more data than traditional
copper wire
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That involves laying fibre optic cable between
telephone exchanges and street cabinets, for FTTC
And bringing the fibre optic cable all the way into the
building, for FTTP
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£2.5bn investment to reach two thirds of the UK
More than 500 exchanges live already40k cabinets will be installedPassing c. 60,000 new premises per week5m+ premises passed already, on track for 10 million in 2012
12 pilot FTTP sites, 11,000 premises passed
45 communications providers are using BT’s fibre services
BT Infinity launched in January 2010
Over 200,000 customers up & running7,000 new orders each weekAnd we’re connecting every type of business
40Mb/s download;
10Mb/s uploadDoubling to
80Mb/s; 20Mb/s soon
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Fibre broadband is getting faster and faster, and it’s going to be
everywhere
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Mass connectivity has had observable impacts on society and businessIt’s high on the political agendaSuperfast broadband is the next part of the story
But what does this mean for businesses and the working populace?
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Why is it important for businesses?
Productivity
Cost savings
Competitive edge
Hosted & site based VoiP Video conferencing reduces need for travel IP-based CCTV, viewable in real-time from home Utilise more cloud computing resources
No more overnight backups
Send & receive large files in seconds
Make home working a reality
Carry out bandwidth hungry tasks simultaneously
Connectivity “like running water”
Confidence to embrace digital marketing
Additional customer support channels
Enabling rural businesses to compete with city based competitors
Never let your broadband embarrass you
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Cloud: a place where your business’ things are stored off your premises, by someone
else
- Changing the role of the IT manager-New considerations at board level, like data security- Familiar applications in the cloud
Scalable, cheaper always up-to-date and will lower IT overhead
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• Familiar applications like Microsoft Office can now be accessed from the cloud via any device
• Inexpensive monthly subscription per user
• Ubiquitous, evergreen, elastic
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Upload and download speeds need to be fast for a seamless cloud experience
3. Processing in the Cloud
2. Upload of input
1. Input of Request
4. Download of Output 5. Display of Output
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This design and print company unlocked quantifiable cost and time savings
We can now compete with the bigger guys but remain leaner and more flexibleSeamus Breslin, Design Manager
“ ” A print and design company Enjoying speeds 20 times faster than previous connection Saving two hours a day from being able to download large artwork and image
files in five minutes instead of fifteen No need to invest in an expensive back-up facility as can now optimise using
the cloud Estimate savings of £7,500 a year on maintaining back-up systems, network
and intranet
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Digital communication: embrace it, or tolerate it?
- Monitor your market, however small
- Research customer behaviour Learning
- Engage in social marketing- Operate a customer service arm Doing
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Businesses need people who can do this stuff...and do it well @BTCare
Conversations with 3500 unique customers per month
No hard sellingGiving value and advice on
problems Woven into traditional and non-
traditional contact methods (live chat, call centres, online
diagnostics)
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This family picture and mirror manufacturer has expanded into an overseas market
We are in a business where quality of image is everything. We switched to superfast and everything changed.John Paul Annett, JR Annett
“ Genuine catalyst for expansion into the UK market – credible content and
photographs circumvent the geographical distance Fulfilled their online creative vision Video content shows the design and manufacturing skill behind the end
product HD catalogue instantly emailed to customers Went from 4Mb to 40Mb
”
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We’ve got leisure industry customers doing smart things with Wi-Fi and streaming video
A live Skype link-up with a winery in New Zealand…free Wi-Fi for visitors“ ”
A seaside restaurant and hotel Wine-tasting evening with a difference The international expert host doesn’t need to move from his sofa in New
Zealand Enabled by superfast broadband - no jitter or latency in the video stream
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This arts centre has unlocked a new revenue stream, enjoyed cost savings and started to stream content over the internet
It has dramatically improved not only our service offering but also the way the company is run.Graham Hill, Chapter Arts Centre
“”
Three fibre lines, each performing a different function Up to 20 customers enjoying fast, secure wi-fi in the café – enhancing ARPU
as this encourages longer stays Streaming films and content without suffering jitter or lag Crowd-pleasing browsing, emailing and file sharing for the back office staff 150 employee business
Play video
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In summary…• We’re at a technological tipping point as the superfast
broadband rollout reaches scale• The willingness and skills to take advantage of new
business applications, in or out of the cloud, will give competitive advantage and cost-cutting opportunities for every business
• Capacity before capability– The capacity is here and is growing – businesses who are
developing smart capabilities enabled by superfast will win in their market
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Thank you