The Evolution of the

Super Bowl commercial.

Presented by Mickey LoncharQuisenberry Marketing & Design

Twitter: @mickeylonchar

Super Bowl Advertising:Then & Now

Super Bowl Advertising:Then & Now

1967 = 22 million viewers 2012 = 111 million viewers

The four eras of Super Bowl Advertising:

Era 1: Ads that sold stuff.(1967 - 1978)

Era 2: Ads thatentertained.

(1979 - 1988)

Era 2: Ads thatentertained.

(1979 - 1988)

Era 3: Ads became“social.”(1989 - 2008)

Era 3: Ads became“social.”(1989 - 2008)

Era 3: Ads became“social.”(1989 - 2008)

Era 3: Ads became“social.”(1989 - 2008)

Era 3: Ads became“social.”(1989 - 2008)

Who “won” the Super Bowl?

Era 3: Ads became“social.”(1989 - 2008)

Who “won” the Super Bowl?

Era 3: Ads became“social.”(1989 - 2008)

Era 3: Ads became“social.”(1989 - 2008)

Era 3: Ads became“social.”(1989 - 2008)

Era 3: Ads became“social.”(1989 - 2008)

Dear Agency: You’reFired

Era 4: Ads became “the product.”(2009 - present)

Era 4: Ads became “the product.”(2009 - present)

What the...?

Era 4: Ads became “the product.”(2009 - present)

And this is an online-only teaser!

Era 4: Ads became “the product.”(2009 - present)

Era 4: Ads became “the product.”(2009 - present)

Era 4: Ads became “the product.”(2009 - present)

Era 4: Ads became “the product.”(2009 - present)

Era 4: Ads became “the product.”(2009 - present)

Era 4: Ads became “the product.”(2009 - present)

This year: 61,000 crowdsourced video entries.

Era 4: Ads became “the product.”(2009 - present)

Era 4: Ads became “the product.”(2009 - present)

Era 4: Ads became “the product.”(2009 - present)

(4.4 million views in three days.)

2012 Admeter ResultsTop 5Spots:

2012 Admeter ResultsTop 5Spots:

5. Sketchers: “GoRun”

2012 Admeter ResultsTop 5Spots:

4. M&M’s: “WardrobeMalfunction”

2012 Admeter ResultsTop 5Spots:

3. Doritos: “Man’s BestFriend”

2012 Admeter ResultsTop 5Spots:

2. Bud Light: “Weego”

2012 Admeter ResultsTop 5Spots:

1. Doritos: “BabySlingshot”

2012 Admeter ResultsBottom 5 Spots:

50. Go Daddy: “Body Paint”51. Bud Light Platinum: “Factory”52. Lexus GS: “Break Through”53. Bud Light Platinum: “Work”54. Go Daddy: “Cloud”

My favorite spot?

Only 364 days till SuperBowl XLVII.

Go create the next great Doritos commercial!

@mickeylonchar