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Structured Content The Future of the Web

October 24, 2012

Carrie Hane Dennison

@carriehd

Krystee Dryer

@krysgeek

www.balanceinteractive.com

What is Structured Content?

Structured content refers to information or content that has been broken down and classified using metadata. - Wikipedia

Chunks of content (or fields) that can be used in multiple places by multiple devices on multiple platforms and displayed in multiple ways.

No more blobs.

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Benefits of Structured Content

• Create once publish everywhere (COPE)

• Layout & Formatting

• Responsive Design/Device Agnostic Display

• Distribution across properties

• External Consumption and Publishing (RSS feeds, APIs)

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Making Content Adaptive

» Think differently

• No more web pages

• How content will be entered

• How content will be displayed

» Start with how/where/what will be displayed

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What to Look For in a CMS

• Can content be broken up into fields?

• What types of fields are available?

• How can content be displayed dynamically?

• What are your development resources?

• Can it categorize content with metadata?

• How does the system relate content?

• Does it output clean HTML?

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Case Study - COPE

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Case Study – Responsive / Device Agnostic

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Case Study – Distributions Across Platforms

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Case Study – Layout / Formatting

Styling and formatting on design elements can change based on a selected field

Content fields can be used to output HTML that stylesheets can theme appropriately.

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Questions?

Carrie Hane Dennison @carriehd

carrie.dennison@balanceinteractive.com

Krystee Dryer @krysgeek

krystee.dryer@balanceinteractive.com

www.balanceinteractive.com