Structured Content - The Future of the Web

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Structured Content The Future of the Web

October 24, 2012

Carrie Hane Dennison

@carriehd

Krystee Dryer

@krysgeek


What is Structured Content?

Structured content refers to information or content that has been broken down and classified using metadata. - Wikipedia

Chunks of content (or fields) that can be used in multiple places by multiple devices on multiple platforms and displayed in multiple ways.

No more blobs.


Benefits of Structured Content

• Create once publish everywhere (COPE)

• Layout & Formatting

• Responsive Design/Device Agnostic Display

• Distribution across properties

• External Consumption and Publishing (RSS feeds, APIs)


Making Content Adaptive

» Think differently

• No more web pages

• How content will be entered

• How content will be displayed

» Start with how/where/what will be displayed


What to Look For in a CMS

• Can content be broken up into fields?

• What types of fields are available?

• How can content be displayed dynamically?

• What are your development resources?

• Can it categorize content with metadata?

• How does the system relate content?

• Does it output clean HTML?


Case Study - COPE


Case Study – Responsive / Device Agnostic


Case Study – Distributions Across Platforms


Case Study – Layout / Formatting

Styling and formatting on design elements can change based on a selected field

Content fields can be used to output HTML that stylesheets can theme appropriately.


Questions?

Carrie Hane Dennison @carriehd

[email protected]

Krystee Dryer @krysgeek

[email protected]


Structured Content - The Future of the Web

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