Structured content copy

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Transcript of Structured content copy

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Fundamental Shift

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The best mobile experiences are native How you tell a story depends on how a person consumes it.

Video Games Photo Sharing News

DO YOU HAVE ANYTHING?

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Social Networking

Photo Sharing NewsBefore Mobile

ComplexTime

wastingMobile-

First

SimplifiedTime

SensitiveOptimized

The best mobile experiences are native

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We’ve created the most efficient news process, ever.

By updating news stories as they evolve over time, Circa eliminates the need to constantly repeat background information — a massive inefficiency in news

This has allowed Circa to scale content almost exponentially over time without adding equal resources

Nov 1, 2012Dec 20, 2012Jan 31, 2013Mar 15, 2013Apr 29, 2013Jun 10, 2013Jul 22, 2013Sep 3, 2013

Circa’s content production over time

Storyline updates New storylines

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Choices you make are EDITORIAL!!!! But it’s a different way of thinking……

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Abstracting The Presentation Layer

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AJ Plus Content

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Explaain

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