StratosHear

STRATOSHEAR TECHNOLOGIES

Mobile Marketing Solutions

Company

We are a fast-growing new-age Media & Technology venture providing media platform solutions for brands.

Our DNA : Product Innovation, Service Excellence & Passion.

Our Advertising platform uses patent-pending technologies to ensure ads are efficiently & effectively delivered.

Team Member’s background ranging from Wharton, ISB, Microsoft, Amex, MSN, Star TV & Viacom.

Current Status :Airtel’s AdRBT Subscriber base 1mAverage calls per day: 4Total Monthly Impressions: 120m

Potential Subscriber Base :Idea & Tata Indicom + Tata DoCoMo Inventory in the pipeline aiming at a Herculean potential subscriber base.

Our Partnerships

Our Offerings

AdRBT+OBD IRCTC Inventory Rocketalk Push Notifications/SMS Ad Network

We are moving from a world of Impressions to a world of ENGAGEMENT

Mobile Influence

Of the 600 million Indian cell phones currently subscribed, over 98% of them are SMS capable.

Close to 600 crore mobile calls are made everyday in India.

Over 150 million mobile data users. Over 60 million 3G capable handsets. 50% population under 35 years old. Cell-phone penetration in India has surpassed

TV (125m), Radio (10m), web access (72m) & Home PCs.

Mobile is Social

Accessibility to social circles at all times. Perpetually connected, constant companion. Mobile devices serve as part of identity, ring-

tones, answer-tones, designer phones. Tool for information, entertainment, music &

photos. Ubiquitous uptake regardless of culture. Transition from cell phones to smart phones. Over 90% of 18-29 year olds use text

messaging. 38% say mobile is more important than wallet.

Mobile is Social

Facebook recently announced that 1/4th of their monthly worldwide visits or about 75 million visits, are via mobile.

Mobile Internet expected to be 10x the size of Desktop Internet

Why? Mobile Advertising

The Opportunity

To deliver permission based, targeted and easy to use branded promotion offers to millions of consumers via their mobile devices.

Why Now ?

All of these devices combined represent the opportunity to redefine direct marketing & gives it a whole new meaning.

There are now more mobile devices than televisions & computers combined

The Future!

AdRBT for offer codes. Link to Mobile Websites. Mobile search location based. Consumer loyalty opt-ins. Location based advertising. Targeting on mobile social communities. GREEN – Paper free.

Real Estate

AdRBT for pricing and info on listed properties.

Links to speed dial & mobile sites with details. No more empty flyer holders. Ideal for condos, large developments. Digital signage integration. Auto lead generation for agents. Opt in for future property alerts. Consumer can save info for later.

Event/Show Activation

Activate venue relationships to drive site traffic.

Captive Audience. Sponsor Sports/News/Artist Trivia. Fans SMS A,B,C answers. All participants get a response. Use for Player/Artist of game votes. Extend Print, Radio TV advertising.

Ad RBT Concept

Vast Reach & High Penetration• Metros, Tier 1, Tier 2, Tier 3 and Rural• Speak the language of your customer• Reaching over 2 crore consumers

Zero Spillover•No wasted impressions. •No more paying for ads that no one ever hears.

AdRBT Benefits

Ad Effectiveness• Callers hear your message, and only

your message• High brand recall

Measureable• State-of-the-art monitoring system• Detailed client reports

AdRBT Benefits

Interactive• Call to action by pressing zero• Further engagement by SMS

Targeting• Region• Time of day• Day of week

AdRBT Benefits

Case Study : Star PlusObjective: Drive up TRP in Hindi Speaking Markets

Launch coincided with show start

Ad Spots delivered: 800,000

Hero Honda

Apollo Hospitals

Philips

Chevrolet

Case Study : Action ShoesObjective: Increase top of mind recall toward end of summer vacation

Regions: Karnataka, Delhi, Mumbai

Ad spots delivered: 400,000

Average Pick Up Time: 16 Seconds

“We were looking for a medium to reach remote parts of the country where conventional media reach is limited. StratosHear’s AdRBT solution was what we were looking for. An impulse-driven, high-reach medium bundled with high retention makes StratosHear a platform of choice for audio based advertising.” -Naresh Agarwal, Founding Member, Action Group

Other Clients

Marketing Opportunity… IRCTC SMS

DescriptionDescription

Audience DemographicsDemographics:

Educated Consumers Computer literate Comfortable with E-commerce Have disposable income for discretionary spend

Traffic: 2.5 Lakh SMS everyday, with 70% unique

• India’s largest Rail Booking Portal• Pan India operations• Message on successful booking of ticket• Message with tagged advertising

Marketing Opportunity… IRCTC SMS

Traditional Online Advertising

• Banner / Text ads on website• Email campaigns• Low conversions

Lack of targeting – everyone sees the same message

Customer unwillingness to get distracted – focus on online transaction

Difficulty to induce “action” from interested customers

• Targeting: By City, Pin Code, Age, Gender, Mobile Number/Operator, Email ID, Occupation, Residence Address, Office Address, Marital Status

• Segmentation: Class of travel, Origination, Destination, Train Category (Rajdhani, Shatabadi, Garib Rath etc.)

• Consumer Mind Set : Post transaction customer service

SMS to IRCTC users

From: TA-IRCTCDear Mr Sharma, Yr Tkt with PNR 6426875710 has been booked for Travel Date 3-2-2010

Reliance Cashless Mediclaim of 3L for Family Rs 4555 SMS HEALTH to 139 T&C apply

Ad Illustra

– IRCTC SMS

Characters for Advertising Message - 80

139 SMS…Marketing OpportunityDescription

Value to Advertisers

Demographics: Traveller on rail, Mobile Literate, age: low 20s to low 40sTraffic: 100.000 Lac SMS everyday and growing 5 lac calls everyday ( Ads for the advertisers by playing Jingles)Targeting: By Metro, CircleSegmentation: Class of travel, origination, destination, train

categoryReach: All India across All Operators

• India’s only 3 digit short code for Rail Enquiry• Pan India operations• Instant Response• Query response with tagged advertising

Audience Demographics

139 SMS… Value to Advertiser

From: 139

PNR 6426875710Train : 5959Pass-1: B1 , 17CL: 3ADt: 23-6-2009

Toshiba India’s most energy efficient 5 star rated air conditioner

Ad Illustration

– 139 SMS

Characters for Advertising Message - 80

WHAT IS ROCKETALK?Fastest Growing Social Networking space on Mobile (India)Fastest Growing Social Networking space on Mobile (India)

Available as Mobile Application & WAP

Unique Feature: Can record & send P2P video, audio & photo messagesUnique Feature: Can record & send P2P video, audio & photo messages

Inbox. Where users receive communication from communities, other users or from the RockeTalk system

Create and join communities on RockeTalk

The RockeTalk gallery. Check out videos, photos and mixed media here! 4,36,780 impressions a day

The RockeTalk Home Screen

Your profile, settings, log & your important stuff! 1,32,600 impressions a day

The First Stop. Snapshot of What’s Hot & New! 1,86,924 impressions/day

IM on phone: Google Talk, Yahoo, AOL, MSN

Friends: Friend-list & Advance Search for Friends

RT Fun Zone: Astrology, News, Movies, Music, Sports, Religion

Notifications: Real-time Notifications of friends’ activities

WHO ARE ROCKETALK USERS?

Segmented User-base (By Geography)

RockeTalk users are spread across India, with higher concentrations in North, South and West. RockeTalk users are spread across India, with higher concentrations in North, South and West.

By AgeBy Age By GenderBy Gender

Segmented User-base ….

Most of our users are of the age group 18 to 34, a perfect match for most brands. The credibility of RockeTalk is reflected in its high percentage of female users.

By EducationBy Education

Segmented User-base ….

If you have the brand, we have the TG to offer your brand solutions: From college-going youth to post-graduate earning professionals.

ROCKETALK ‘REACH’?

Rest of the World: 1 Million

India Audience: 1.2 Million

Page Views per month: 200 Million

New Users per Month: 2 Lakh

RockeTalk’s user-base is one of the largest credible social spaces on mobile in India. It allows Brands easy reach into Metros and small towns.

ENGAGED ROCKETALK USERS

Number of visits / Users / MonthNumber of visits / Users / Month 8.3Data Usage / User / Month 8 MB to 12

MB8 MB to 12 MB

Content Downloads / User / MonthContent Downloads / User / Month 2.8 content

piecesVoice & Video Message Streams / 24 hrs

3.5 million3.5 million

Engaged users with high data consumption, content download, social interactions & contesting. Opportunity for multiple brand engagement solutions .

Advertising Opportunities for Brands

BRAND TICKERS & STICKERS Home Screen

Tickers

Home Screen Tickers: Used for Brand activity announcements as the user logs inBrand Sticker: Brand stickers are Brand Logo + Brand proposition served on profile pages

Brand Stickers

LINKS TO EXTERNAL ADS

Link to Brand URL

< 1/4 > Back

Prominent Links to Brand ads (Videos, Photos, Slideshows or Brand Pages) Prominent Links to Brand ads (Videos, Photos, Slideshows or Brand Pages)

Link to Brand Pictures/ Videos

LEAD CAPTURINGLead Driving

Banners Brand PageBrand PageLead Capturing Form

Lead Capturing: For brands seeking user enquiries or product queries, RockeTalk can deliver high credibility leads using banners, brand pages and Lead Generation forms.

INBOXBRAND VIDEO MESSAGE BROADCAST

Brand Video/Photo/Slideshow Broadcast: Brand message works best when delivered as rich media content. Rocketalk is uniquely placed to broadcast your brand message to RockeTalk user Inbox.

BRAND VIDEOS & SLIDESHOWS

Brand on Rocketalk Multimedia Gallery: Brand’s Video ads and slideshows find high visibility as ‘FEATURED CONTENT’ on Rocketalk Gallery.

BRAND AUDIO AS DEFAULT ‘BUZZ’

Brand ‘Buzz’ sent by user

Brand ‘Buzz’ received by friend

Brand Message/Melody as Buzz: ‘Buzz’ is a ‘Hello Notification’ (audio file) users send to friends to say Hi! This buzz is changed frequently and offers brand jingles a great viral opportunity.

BRAND AD BANNERS & CONTEST

• Ad Banners on all primary sections of RockeTalk

• Banners leading to Brand activity/contest page

• Ad Banners on all primary sections of RockeTalk

• Banners leading to Brand activity/contest page

• Brand jingle can be auto-played on page with banner

Ad Banners: High Visibility Ad Banners for brands leading to brand activity pages. Auto-Play Jingles: Jingles set to accompany the banner & play on loading of page.

BRANDED CONTESTS

Participate

Browse Entries

Branded Contest: The contesting section of RockeTalk can power any Brand-led contest – from Quiz formats to contests that require users to send in their video, picture, audio or text entries over mobile

BRANDED POLLS

Branded PollsBranded Polls Poll ResultsPoll Results

Branded Polls: Polls and surveys on RockeTalk are hugely popular. Allows brands visibility and a quick look at user interest. Some of our popular surveys included: India Love Survey, Your Favourite Brand Survey

BRANDED COMMUNITIESInteractive Talk Shows, Free Inbox Subscriptions, Counselling

Branded Communities: Communities are high engagement spots for Brands that allow repeat interaction with users. We can create special branded communities and/or host branded moderated talk shows on already popular communities.

Brand Partners

Targeting and optimization based on

GeographyChannel/Section Daypart Gender Behavior

Our Brand partners

Site representation of marquee International and Indian portals

Operator Handset

Mobile’s Influence – India Stats!

http://www Over 150 mn mobile internet users

653.92 Mn mobile users

6 Bn calls everyday 19mn SMS sent per month

* Source: TRAI

Tele Density of 55.38%

ARPU – INR 505/-

2nd Largest mobile market in the world

50 Million 3G enabled handsets

Indian WAP User – Catch them on the GO!!

Metro Audience

10% - Delhi 7% - Mumbai 4% - Chennai3.1% - Hyd3% - B’lore

30.6 mn purchased train/flight

ticket, 39.6 mn

purchased movie tickets

Consumption driven by

LACK of another option

48.9% visit SNS

42.1% of all users look

for unlimited

YouTube features in Top 10 List

50.8% Men and 40.5%

Women take part in

Mobile Contests

* Source: TRAI

Growth Drivers

Content

DevicesTechnol

Mobile Intern

et Users

Mobile MarketingLocation BasedM Blogging/ SNS

M CommerceMobile Gaming

Smart PhonesE-book ReaderWearable DeviceOpen Source Software

Desktop v/s Mobile - Numbers say the story!!

Mobile Internet

http://www.

Online Advertising

150 mn internet mobiles v/s 81 mn computer internet

Personal device v/s Machine

40 mins avg time on mobile net v/s 11 mins avg time on desktop net

55% population penetration v/s 7% population penetration

Need we say more?

* Source: TRAI & IAMAI

Reach refined audience of SEC A+, A v/s SEC A, B, C

M:F Ratio – 65:35 v/s 80:20

Clear Communication: 2/3 banners per page v/s 4/5 banners per page

Email SNS

NewsSports

Small screen v/s Large Screen

Mobile Computer

Our Technology

Text Adz

Text Ad

Leading To

Landing Page

Display Adz

Banner Ad

Leading To

Landing Page

Video Adz

Banner Ad Video Landing Page

Leading To

> 150 mn Imp Per Month ( 1 bn by Sept)> 50+ Publisher Partnerships

> Focus on APAC

> Focus on developing local publishing content

> Choice of Youth, Sports, News, Business Channel

> Choice of CPM and CPC publishing of ads

MobiAdz Reach

Thank YouThank You

Vishal MehraSenior ManagerStratosHear Technologies Private Limited# 981183-69-69

Email : Vishal@StratosHear.comwww.linkedin.com/in/vishal1mehrawww.twitter.com/vishal1mehra

StratosHear

Documents

Transcript of StratosHear

StratosHear Revolutionizing mobile advertising. About StratosHear StratosHear is a new-age Media & Technology venture, incorporated in Feb 2007, providing.

StratosHear Star Plus Case Study

Mobile advertising with stratoshear technologies

StratosHear Action Shoes Case Study

Stratoshear ppt

Mobile Element With StratoShear