Mobile Element With StratoShear
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Transcript of Mobile Element With StratoShear
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8/13/2019 Mobile Element With StratoShear
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Mobile Marketing Solutions
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Company
We are a fast-growing new-age Media & Technology ventureproviding media platform solutions for brands.
Our DNA : Product Innovation, Service Excellence & Passion.
Our Advertising platform uses patent-pending technologies toensure ads are efficiently & effectively delivered.
Team Members background ranging from Wharton, ISB,Microsoft, Amex, MSN, Star TV & Viacom.
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Current Status :Airtels AdRBT Subscriber base 1mAverage calls per day: 4Total Monthly Impressions: 120m
Potential Subscriber Base :Idea & Tata Indicom + Tata DoCoMo Inventory inthe pipeline aiming at a Herculean potentialsubscriber base.
Our Partnerships
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Mobile Internet expected to be 10x thesize of Desktop Internet
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Why? Mobile Advertising
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The Opportunity
To deliver permission based, targeted and easy to use branded promotion offers tomillions of consumers via their mobile devices.
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Why Now ?
All of these devices combined represent the opportunity to redefine direct marketing &
gives it a whole new meaning.
There are now more mobile devices than televisions & computers combined
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The Future!
AdRBT for offer codes.
Link to Mobile Websites.
Mobile search location based.
Consumer loyalty opt-ins.
Location based advertising.
Targeting on mobile social communities. GREEN Paper free.
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Ad RBT Concept
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Vast Reach & High PenetrationMetros, Tier 1, Tier 2, Tier 3 and RuralSpeak the language of your customerReaching over 2 crore consumers
Zero SpilloverNo wasted impressions.No more paying for ads that no one everhears.
AdRBT Benefits
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Ad Effectiveness
Callers hear your message, and onlyyourmessage
High brand recall
Measureable
State-of-the-art monitoring system Detailed client reports
AdRBT Benefits
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Interactive Call to action by pressing zero Further engagement by SMS
Targeting Region Time of day
Day of week
AdRBT Benefits
http://images.google.co.in/imgres?imgurl=http://www.uxbooth.com/wp-content/uploads/2009/03/good-call-to-action-buttons.png&imgrefurl=http://www.uxbooth.com/blog/good-call-to-action-buttons/&usg=__1Ee5_C3firJuWLM-ehIQJPzxVDM=&h=200&w=312&sz=11&hl=en&start=12&tbnid=xxYIR4zQwXaD9M:&tbnh=75&tbnw=117&prev=/images?q=call+to+action&gbv=2&hl=en -
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Marketing Opportunity IRCTCSMS
Description
AudienceDemographicsDemographics:
Educated Consumers
Computer literate
Comfortable with E-commerce Have disposable income for discretionary spend
Traffic:
2.5 Lakh SMS everyday, with 70% unique
Indias largest Rail Booking PortalPan India operations
Message on successful booking of ticket
Message with tagged advertising
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From: TA-IRCTCDear Mr Sharma,Yr Tkt with PNR6426875710 has beenbooked for TravelDate 3-2-2010Reliance CashlessMediclaim of 3L forFamily Rs 4555 SMSHEALTH to 139 T Capply
Characters for Advertising Message - 80
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139 SMSMarketing Opportunity
Description
Value to Advertisers
Demographics: Traveller on rail, Mobile Literate, age: low 20s to low40s
Traffic: 100.000 LacSMSeveryday and growing
5 lac calls everyday ( Ads for the advertisers by playing Jingles)
Targeting: By Metro, Circle
Segmentation: Class of travel, origination, destination, train category
Reach: All India across All Operators
Indias only 3 digit short code for Rail EnquiryPan India operations
Instant Response
Query response with tagged advertising
AudienceDemographics
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139 SMS Value to Advertiser
Brand recognition, highshelf-life
No Advertising Clutter
Focused marketing investment Dedicated attention Span
Trackable Track the number ofviews
Post activity analysis
Responsive Click to call, email,SMS etc
Captive audience, unique hitevery time you advertise
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Thank You
Vishal MehraSenior ManagerStratosHear Technologies Private Limited# 981183-69-69
Email : [email protected]
www.linkedin.com/in/vishal1mehrawww.twitter.com/vishal1mehra