Mobile element with strato shear
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Transcript of Mobile element with strato shear
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Mobile Marketing Solutions
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Company
We are a fast-growing new-age Media & Technology venture providing media platform solutions for brands.
Our DNA : Product Innovation, Service Excellence & Passion.
Our Advertising platform uses patent-pending technologies to ensure ads are efficiently & effectively delivered.
Team Member’s background ranging from Wharton, ISB, Microsoft, Amex, MSN, Star TV & Viacom.
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Current Status :Airtel’s AdRBT Subscriber base 1mAverage calls per day: 4Total Monthly Impressions: 120m
Potential Subscriber Base :Idea & Tata Indicom + Tata DoCoMo Inventory in the pipeline aiming at a Herculean potential subscriber base.
Our Partnerships
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Mobile Internet expected to be 10x the size of Desktop Internet
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Why? Mobile Advertising
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The Opportunity
To deliver permission based, targeted and easy to use branded promotion offers to millions of consumers via their mobile devices.
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Why Now ?
All of these devices combined represent the opportunity to redefine direct marketing & gives it a whole new meaning.
There are now more mobile devices than televisions & computers combined
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The Future!
AdRBT for offer codes. Link to Mobile Websites. Mobile search location based. Consumer loyalty opt-ins. Location based advertising. Targeting on mobile social communities. GREEN – Paper free.
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Ad RBT Concept
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Vast Reach & High Penetration• Metros, Tier 1, Tier 2, Tier 3 and Rural• Speak the language of your customer• Reaching over 2 crore consumers
Zero Spillover•No wasted impressions. •No more paying for ads that no one ever hears.
AdRBT Benefits
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Ad Effectiveness• Callers hear your message, and only your message
• High brand recall
Measureable• State-of-the-art monitoring system• Detailed client reports
AdRBT Benefits
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Interactive• Call to action by pressing zero• Further engagement by SMS
Targeting• Region• Time of day• Day of week
AdRBT Benefits
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Marketing Opportunity… IRCTC SMS
DescriptionDescription
Audience DemographicsDemographics:
Educated Consumers Computer literate Comfortable with E-commerce Have disposable income for discretionary spend
Traffic: 2.5 Lakh SMS everyday, with 70% unique
• India’s largest Rail Booking Portal• Pan India operations• Message on successful booking of ticket• Message with tagged advertising
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Marketing Opportunity… IRCTC SMS
Traditional Online Advertising
• Banner / Text ads on website• Email campaigns• Low conversions
Lack of targeting – everyone sees the same message
Customer unwillingness to get distracted – focus on online transaction
Difficulty to induce “action” from interested customers
• Targeting: By City, Pin Code, Age, Gender, Mobile Number/Operator, Email ID, Occupation, Residence Address, Office Address, Marital Status
• Segmentation: Class of travel, Origination, Destination, Train Category (Rajdhani, Shatabadi, Garib Rath etc.)
• Consumer Mind Set : Post transaction customer service
SMS to IRCTC users
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From: TA-IRCTCDear Mr Sharma, Yr Tkt with PNR 6426875710 has been booked for Travel Date 3-2-2010
Reliance Cashless Mediclaim of 3L for Family Rs 4555 SMS HEALTH to 139 T&C apply
Ad Illustr
ation –
IRCTC SMS
Characters for Advertising Message - 80
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139 SMS…Marketing Opportunity
Description
Value to Advertisers
Demographics: Traveller on rail, Mobile Literate, age: low 20s to low 40sTraffic: 100.000 Lac SMS everyday and growing 5 lac calls everyday ( Ads for the advertisers by playing Jingles)
Targeting: By Metro, CircleSegmentation: Class of travel, origination, destination, train
categoryReach: All India across All Operators
• India’s only 3 digit short code for Rail Enquiry• Pan India operations• Instant Response• Query response with tagged advertising
Audience Demographics
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139 SMS… Value to Advertiser
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Thank YouThank You
Vishal MehraSenior ManagerStratosHear Technologies Private Limited# 981183-69-69
Email : [email protected]/in/vishal1mehrawww.twitter.com/vishal1mehra