StratosHear
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Transcript of StratosHear
STRATOSHEAR TECHNOLOGIES
Mobile Marketing Solutions
Company
We are a fast-growing new-age Media & Technology venture providing media platform solutions for brands.
Our DNA : Product Innovation, Service Excellence & Passion.
Our Advertising platform uses patent-pending technologies to ensure ads are efficiently & effectively delivered.
Team Member’s background ranging from Wharton, ISB, Microsoft, Amex, MSN, Star TV & Viacom.
Current Status :Airtel’s AdRBT Subscriber base 1mAverage calls per day: 4Total Monthly Impressions: 120m
Potential Subscriber Base :Idea & Tata Indicom + Tata DoCoMo Inventory in the pipeline aiming at a Herculean potential subscriber base.
Our Partnerships
Our Offerings
AdRBT+OBD IRCTC Inventory Rocketalk Push Notifications/SMS Ad Network
We are moving from a world of Impressions to a world of ENGAGEMENT
Mobile Influence
Of the 600 million Indian cell phones currently subscribed, over 98% of them are SMS capable.
Close to 600 crore mobile calls are made everyday in India.
Over 150 million mobile data users. Over 60 million 3G capable handsets. 50% population under 35 years old. Cell-phone penetration in India has surpassed
TV (125m), Radio (10m), web access (72m) & Home PCs.
Mobile is Social
Accessibility to social circles at all times. Perpetually connected, constant companion. Mobile devices serve as part of identity, ring-
tones, answer-tones, designer phones. Tool for information, entertainment, music &
photos. Ubiquitous uptake regardless of culture. Transition from cell phones to smart phones. Over 90% of 18-29 year olds use text
messaging. 38% say mobile is more important than wallet.
Mobile is Social
Facebook recently announced that 1/4th of their monthly worldwide visits or about 75 million visits, are via mobile.
Mobile Internet expected to be 10x the size of Desktop Internet
Why? Mobile Advertising
The Opportunity
To deliver permission based, targeted and easy to use branded promotion offers to millions of consumers via their mobile devices.
Why Now ?
All of these devices combined represent the opportunity to redefine direct marketing & gives it a whole new meaning.
There are now more mobile devices than televisions & computers combined
The Future!
AdRBT for offer codes. Link to Mobile Websites. Mobile search location based. Consumer loyalty opt-ins. Location based advertising. Targeting on mobile social communities. GREEN – Paper free.
Real Estate
AdRBT for pricing and info on listed properties.
Links to speed dial & mobile sites with details. No more empty flyer holders. Ideal for condos, large developments. Digital signage integration. Auto lead generation for agents. Opt in for future property alerts. Consumer can save info for later.
Event/Show Activation
Activate venue relationships to drive site traffic.
Captive Audience. Sponsor Sports/News/Artist Trivia. Fans SMS A,B,C answers. All participants get a response. Use for Player/Artist of game votes. Extend Print, Radio TV advertising.
Ad RBT Concept
Vast Reach & High Penetration• Metros, Tier 1, Tier 2, Tier 3 and Rural• Speak the language of your customer• Reaching over 2 crore consumers
Zero Spillover•No wasted impressions. •No more paying for ads that no one ever hears.
AdRBT Benefits
Ad Effectiveness• Callers hear your message, and only
your message• High brand recall
Measureable• State-of-the-art monitoring system• Detailed client reports
AdRBT Benefits
Interactive• Call to action by pressing zero• Further engagement by SMS
Targeting• Region• Time of day• Day of week
AdRBT Benefits
Case Study : Star PlusObjective: Drive up TRP in Hindi Speaking Markets
Launch coincided with show start
Ad Spots delivered: 800,000
Hero Honda
Apollo Hospitals
Philips
Nokia
Chevrolet
Case Study : Action ShoesObjective: Increase top of mind recall toward end of summer vacation
Regions: Karnataka, Delhi, Mumbai
Ad spots delivered: 400,000
Average Pick Up Time: 16 Seconds
“We were looking for a medium to reach remote parts of the country where conventional media reach is limited. StratosHear’s AdRBT solution was what we were looking for. An impulse-driven, high-reach medium bundled with high retention makes StratosHear a platform of choice for audio based advertising.” -Naresh Agarwal, Founding Member, Action Group
Other Clients
Marketing Opportunity… IRCTC SMS
DescriptionDescription
Audience DemographicsDemographics:
Educated Consumers Computer literate Comfortable with E-commerce Have disposable income for discretionary spend
Traffic: 2.5 Lakh SMS everyday, with 70% unique
• India’s largest Rail Booking Portal• Pan India operations• Message on successful booking of ticket• Message with tagged advertising
Marketing Opportunity… IRCTC SMS
Traditional Online Advertising
• Banner / Text ads on website• Email campaigns• Low conversions
Lack of targeting – everyone sees the same message
Customer unwillingness to get distracted – focus on online transaction
Difficulty to induce “action” from interested customers
• Targeting: By City, Pin Code, Age, Gender, Mobile Number/Operator, Email ID, Occupation, Residence Address, Office Address, Marital Status
• Segmentation: Class of travel, Origination, Destination, Train Category (Rajdhani, Shatabadi, Garib Rath etc.)
• Consumer Mind Set : Post transaction customer service
SMS to IRCTC users
From: TA-IRCTCDear Mr Sharma, Yr Tkt with PNR 6426875710 has been booked for Travel Date 3-2-2010
Reliance Cashless Mediclaim of 3L for Family Rs 4555 SMS HEALTH to 139 T&C apply
Ad Illustra
tion
– IRCTC SMS
Characters for Advertising Message - 80
139 SMS…Marketing OpportunityDescription
Value to Advertisers
Demographics: Traveller on rail, Mobile Literate, age: low 20s to low 40sTraffic: 100.000 Lac SMS everyday and growing 5 lac calls everyday ( Ads for the advertisers by playing Jingles)Targeting: By Metro, CircleSegmentation: Class of travel, origination, destination, train
categoryReach: All India across All Operators
• India’s only 3 digit short code for Rail Enquiry• Pan India operations• Instant Response• Query response with tagged advertising
Audience Demographics
139 SMS… Value to Advertiser
From: 139
PNR 6426875710Train : 5959Pass-1: B1 , 17CL: 3ADt: 23-6-2009
Toshiba India’s most energy efficient 5 star rated air conditioner
Ad Illustration
– 139 SMS
Characters for Advertising Message - 80
WHAT IS ROCKETALK?Fastest Growing Social Networking space on Mobile (India)Fastest Growing Social Networking space on Mobile (India)
Available as Mobile Application & WAP
Unique Feature: Can record & send P2P video, audio & photo messagesUnique Feature: Can record & send P2P video, audio & photo messages
Inbox. Where users receive communication from communities, other users or from the RockeTalk system
Inbox. Where users receive communication from communities, other users or from the RockeTalk system
Create and join communities on RockeTalk
Create and join communities on RockeTalk
The RockeTalk gallery. Check out videos, photos and mixed media here! 4,36,780 impressions a day
The RockeTalk gallery. Check out videos, photos and mixed media here! 4,36,780 impressions a day
The RockeTalk Home Screen
Your profile, settings, log & your important stuff! 1,32,600 impressions a day
Your profile, settings, log & your important stuff! 1,32,600 impressions a day
The First Stop. Snapshot of What’s Hot & New! 1,86,924 impressions/day
The First Stop. Snapshot of What’s Hot & New! 1,86,924 impressions/day
IM on phone: Google Talk, Yahoo, AOL, MSN
IM on phone: Google Talk, Yahoo, AOL, MSN
Friends: Friend-list & Advance Search for Friends
Friends: Friend-list & Advance Search for Friends
RT Fun Zone: Astrology, News, Movies, Music, Sports, Religion
RT Fun Zone: Astrology, News, Movies, Music, Sports, Religion
Notifications: Real-time Notifications of friends’ activities
Notifications: Real-time Notifications of friends’ activities
WHO ARE ROCKETALK USERS?
Segmented User-base (By Geography)
RockeTalk users are spread across India, with higher concentrations in North, South and West. RockeTalk users are spread across India, with higher concentrations in North, South and West.
WHO ARE ROCKETALK USERS?
By AgeBy Age By GenderBy Gender
Segmented User-base ….
Most of our users are of the age group 18 to 34, a perfect match for most brands. The credibility of RockeTalk is reflected in its high percentage of female users.
Most of our users are of the age group 18 to 34, a perfect match for most brands. The credibility of RockeTalk is reflected in its high percentage of female users.
WHO ARE ROCKETALK USERS?
By EducationBy Education
Segmented User-base ….
If you have the brand, we have the TG to offer your brand solutions: From college-going youth to post-graduate earning professionals.
If you have the brand, we have the TG to offer your brand solutions: From college-going youth to post-graduate earning professionals.
ROCKETALK ‘REACH’?
Rest of the World: 1 Million
India Audience: 1.2 Million
Page Views per month: 200 Million
Page Views per month: 200 Million
New Users per Month: 2 Lakh
RockeTalk’s user-base is one of the largest credible social spaces on mobile in India. It allows Brands easy reach into Metros and small towns.
RockeTalk’s user-base is one of the largest credible social spaces on mobile in India. It allows Brands easy reach into Metros and small towns.
ENGAGED ROCKETALK USERS
Number of visits / Users / MonthNumber of visits / Users / Month 8.3Data Usage / User / Month 8 MB to 12
MB8 MB to 12 MB
Content Downloads / User / MonthContent Downloads / User / Month 2.8 content
piecesVoice & Video Message Streams / 24 hrs
3.5 million3.5 million
Engaged users with high data consumption, content download, social interactions & contesting. Opportunity for multiple brand engagement solutions .
Engaged users with high data consumption, content download, social interactions & contesting. Opportunity for multiple brand engagement solutions .
Advertising Opportunities for Brands
BRAND TICKERS & STICKERS Home Screen
Tickers
Home Screen Tickers: Used for Brand activity announcements as the user logs inBrand Sticker: Brand stickers are Brand Logo + Brand proposition served on profile pages
Home Screen Tickers: Used for Brand activity announcements as the user logs inBrand Sticker: Brand stickers are Brand Logo + Brand proposition served on profile pages
Brand Stickers
LINKS TO EXTERNAL ADS
Link to Brand URL
< 1/4 > Back
Prominent Links to Brand ads (Videos, Photos, Slideshows or Brand Pages) Prominent Links to Brand ads (Videos, Photos, Slideshows or Brand Pages)
Link to Brand Pictures/ Videos
LEAD CAPTURINGLead Driving
Banners Brand PageBrand PageLead Capturing Form
Lead Capturing: For brands seeking user enquiries or product queries, RockeTalk can deliver high credibility leads using banners, brand pages and Lead Generation forms.
Lead Capturing: For brands seeking user enquiries or product queries, RockeTalk can deliver high credibility leads using banners, brand pages and Lead Generation forms.
INBOXBRAND VIDEO MESSAGE BROADCAST
Brand Video/Photo/Slideshow Broadcast: Brand message works best when delivered as rich media content. Rocketalk is uniquely placed to broadcast your brand message to RockeTalk user Inbox.
Brand Video/Photo/Slideshow Broadcast: Brand message works best when delivered as rich media content. Rocketalk is uniquely placed to broadcast your brand message to RockeTalk user Inbox.
BRAND VIDEOS & SLIDESHOWS
Brand on Rocketalk Multimedia Gallery: Brand’s Video ads and slideshows find high visibility as ‘FEATURED CONTENT’ on Rocketalk Gallery.
Brand on Rocketalk Multimedia Gallery: Brand’s Video ads and slideshows find high visibility as ‘FEATURED CONTENT’ on Rocketalk Gallery.
BRAND AUDIO AS DEFAULT ‘BUZZ’
Brand ‘Buzz’ sent by user
Brand ‘Buzz’ received by friend
Brand Message/Melody as Buzz: ‘Buzz’ is a ‘Hello Notification’ (audio file) users send to friends to say Hi! This buzz is changed frequently and offers brand jingles a great viral opportunity.
Brand Message/Melody as Buzz: ‘Buzz’ is a ‘Hello Notification’ (audio file) users send to friends to say Hi! This buzz is changed frequently and offers brand jingles a great viral opportunity.
BRAND AD BANNERS & CONTEST
• Ad Banners on all primary sections of RockeTalk
• Banners leading to Brand activity/contest page
• Ad Banners on all primary sections of RockeTalk
• Banners leading to Brand activity/contest page
• Brand jingle can be auto-played on page with banner
• Brand jingle can be auto-played on page with banner
Ad Banners: High Visibility Ad Banners for brands leading to brand activity pages. Auto-Play Jingles: Jingles set to accompany the banner & play on loading of page.
Ad Banners: High Visibility Ad Banners for brands leading to brand activity pages. Auto-Play Jingles: Jingles set to accompany the banner & play on loading of page.
BRANDED CONTESTS
Participate
Browse Entries
Branded Contest: The contesting section of RockeTalk can power any Brand-led contest – from Quiz formats to contests that require users to send in their video, picture, audio or text entries over mobile
Branded Contest: The contesting section of RockeTalk can power any Brand-led contest – from Quiz formats to contests that require users to send in their video, picture, audio or text entries over mobile
BRANDED POLLS
Branded PollsBranded Polls Poll ResultsPoll Results
Branded Polls: Polls and surveys on RockeTalk are hugely popular. Allows brands visibility and a quick look at user interest. Some of our popular surveys included: India Love Survey, Your Favourite Brand Survey
Branded Polls: Polls and surveys on RockeTalk are hugely popular. Allows brands visibility and a quick look at user interest. Some of our popular surveys included: India Love Survey, Your Favourite Brand Survey
BRANDED COMMUNITIESInteractive Talk Shows, Free Inbox Subscriptions, Counselling
Branded Communities: Communities are high engagement spots for Brands that allow repeat interaction with users. We can create special branded communities and/or host branded moderated talk shows on already popular communities.
Branded Communities: Communities are high engagement spots for Brands that allow repeat interaction with users. We can create special branded communities and/or host branded moderated talk shows on already popular communities.
Brand Partners
Targeting and optimization based on
GeographyChannel/Section Daypart Gender Behavior
Our Brand partners
Site representation of marquee International and Indian portals
Operator Handset
Copyright © MobiAdz – A Stratoshear Company
Mobile’s Influence – India Stats!
Copyright © MobiAdz – A Stratoshear Company
http://www Over 150 mn mobile internet users
653.92 Mn mobile users
6 Bn calls everyday 19mn SMS sent per month
* Source: TRAI
Tele Density of 55.38%
ARPU – INR 505/-
2nd Largest mobile market in the world
50 Million 3G enabled handsets
Indian WAP User – Catch them on the GO!!
Copyright © MobiAdz – A Stratoshear Company
Metro Audience
10% - Delhi 7% - Mumbai 4% - Chennai3.1% - Hyd3% - B’lore
30.6 mn purchased train/flight
ticket, 39.6 mn
purchased movie tickets
Consumption driven by
LACK of another option
48.9% visit SNS
42.1% of all users look
for unlimited
GPRS
YouTube features in Top 10 List
50.8% Men and 40.5%
Women take part in
Mobile Contests
* Source: TRAI
Growth Drivers
Copyright © MobiAdz – A Stratoshear Company
Content
DevicesTechnol
ogy
Mobile Intern
et Users
Mobile MarketingLocation BasedM Blogging/ SNS
M CommerceMobile Gaming
3 G
WIMAX
Smart PhonesE-book ReaderWearable DeviceOpen Source Software
Desktop v/s Mobile - Numbers say the story!!
Copyright © MobiAdz – A Stratoshear Company
Mobile Internet
http://www.
Online Advertising
150 mn internet mobiles v/s 81 mn computer internet
Personal device v/s Machine
40 mins avg time on mobile net v/s 11 mins avg time on desktop net
55% population penetration v/s 7% population penetration
Need we say more?
* Source: TRAI & IAMAI
Reach refined audience of SEC A+, A v/s SEC A, B, C
M:F Ratio – 65:35 v/s 80:20
Clear Communication: 2/3 banners per page v/s 4/5 banners per page
Email SNS
NewsSports
Small screen v/s Large Screen
Copyright © MobiAdz – A Stratoshear Company
Mobile Computer
Our Technology
Copyright © MobiAdz – A Stratoshear Company
Text Adz
Copyright © MobiAdz – A Stratoshear Company
Text Ad
Leading To
Landing Page
Display Adz
Copyright © MobiAdz – A Stratoshear Company
Banner Ad
Leading To
Landing Page
Video Adz
Copyright © MobiAdz – A Stratoshear Company
Banner Ad Video Landing Page
Leading To
Copyright © MobiAdz – A Stratoshear Company
> 150 mn Imp Per Month ( 1 bn by Sept)> 50+ Publisher Partnerships
> Focus on APAC
> Focus on developing local publishing content
> Choice of Youth, Sports, News, Business Channel
> Choice of CPM and CPC publishing of ads
MobiAdz Reach
Thank YouThank You
Vishal MehraSenior ManagerStratosHear Technologies Private Limited# 981183-69-69
Email : [email protected]/in/vishal1mehrawww.twitter.com/vishal1mehra