DEFINING YOUR STRATEGIC PLANNING

How to define a strategic planning process?

Situation :

Target :

Proposal

Implementation

Internal evaluation

External evaluation

. Marketing strategy

. Financial strategy

. Human resources strategy

. Production strategy

The SWOT analysis

Strenghs Weaknesses

Capitalize Invest

Opportunities Threats

Shore up Identity

What is the competitive advantage ?

Strenghts and Weaknesses

Controlled by the company

Marketing Finance Human resource Production Technology

Opportunities and Threats Opportunities

Threats

Market development

Product development

Environment

Customers

Competitors, partners