Strategic planning process coralie, chloe
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DEFINING YOUR STRATEGIC PLANNING
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Transcript of Strategic planning process coralie, chloe
DEFINING YOUR STRATEGIC PLANNING
How to define a strategic planning process?
Situation :
Target :
Proposal
Implementation
Internal evaluation
External evaluation
. Marketing strategy
. Financial strategy
. Human resources strategy
. Production strategy
The SWOT analysis
Strenghs Weaknesses
Capitalize Invest
Opportunities Threats
Shore up Identity
What is the competitive advantage ?
Strenghts and Weaknesses
Controlled by the company
Marketing Finance Human resource Production Technology
Opportunities and Threats Opportunities
Threats
Market development
Product development
Environment
Customers
Competitors, partners