Storytellingand

Video Marketing

video storytelling for business

“The world ismade of stories

not atoms” - Muriel Rukeyser

American poet & Political Activist

“Storytelling is the mostpowerful way to put ideas

into the world today.” - Robert McKee

Writer, professor, and “story guru”

“Either youʼre going to tellstories that spread or youwill become irrelevant.” - Seth Godin

Author and marketing expert

“Tell me a story.”- Don Hewitt

60 Minutes Creator, replied when askedby an aspiring young journalist what is

his secret to success.

So why areyour best stories

a secret?

No more secrets!Use video marketing to

tell your stories.

Why video?

1. Grab people’s attention instantly 2. Tell your story in less time 3. Bring your ideas to life 4. Make your site stickier 5. Create a buzz with viral (shared) video 6. Bring your website into the 21st century

3 kinds of online video for business.

Conversion Video

Have a clear conversion goal for your home pagevideo. Needs to be an engaging experience.Tell your story!

Conversion examples …- Spend more time on your site- Visit your physical store- Inquire for more information- Pass on your story - share their story

Align the focus of your video with yourconversion goal.

6 Tips for

Using Video to Market Your Small Business …

1.Aim for Authentic,Actionable Content

Be authentic. Be personal.Keep it short and the less scripted the better.Give people a reason or way to connect with

you!

2.Optimize Video for

Google Search

Videos have an 11,000 to one chance oflanding on the first page of Google results.

Text has a 500,000 to one chance.Video has a 50 times better chance ofgetting to the top of search rankings!

*Source: Forrester Research

3.Add Video to Your

Facebook Page

Use video to show the human side of yourcompany. Think fun and creative.

Video on social networks brings new customersas your fans share your video. Your audience

is as large as your fan bases networks!

4.Put Video on YouTubeand Other Video Sites

YouTube is the second largest search engine.*Reach an audience who might otherwise notfind you, without incurring added bandwidth

costs. Small businesses can create valuablenew relationships and build sales without

getting a million views!

*Source: Comscore

5.Add video to Your Google Local

Business Listing.

By adding video to your business listing onGoogle Local, you’ll be able to tell your story andconnect with people when they are searching and

ready to buy. This ultra-targeted form ofmarketing is highly effective for driving clicks

and calls!

6.Use Video Email Marketing

with Analytics

Use video marketing with email and social mediaand drive 4-7 times higher* engagement and

response rates. Combine video landing pageswith analytics that instantly report viewer

engagement, response and viral activity byemail address!

*Source: Flimp

Thank you!

Dave Neelsendave@storyfirstgroup.com

608.576.0174

video storytelling for business

bringing content to life